Pentru a participa la promotie, consumatorii trebuie sa trimita
\nun cod de participare prin SMS sau pe un site dedicat campaniei.
\nVoxline Communication a implementat solutia logistica integrata de
\nparticipare la promotie prin SMS n retelele de telefonie mobila
\nOrange, Vodafone si Cosmote, dar si prin website-ul fipefaza.ro,
\ndezvoltat impreuna cu Graffitti BBDO.<\/p>\n
“Cred ca brandurile au din ce in ce mai multa incredere in
\neficienta actiunilor de marketing mobil”, afirma Dan Virtopeanu,
\ndirectorul general al Voxline Communication. De altfel, StarFoods
\nnu este la prima astfel de campanie, de amintit fiind promotia din
\n2006 “Castiga un iPod Nano pe zi”, pentru care Voxline a dezvoltat
\nun joc publicitar numit Atacul extraterestrilor, dar [i cea din
\n2008 – “Lays te ntreaba: dragoste sau bani?”.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Campania desfasurata intre 11 ianuarie si 5 martie a fost lansata de StarFoods in parteneriat cu Voxline Communications, fiind prima campanie prin SMS si online din acest an pe piata locala.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7555,8401,7178,8506,15171,15172],"class_list":["post-16634","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-campanie","tag-lays","tag-marketing","tag-sms","tag-starfoods","tag-voxline-communications"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16634"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16634\/revisions"}],"predecessor-version":[{"id":36621,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16634\/revisions\/36621"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}