{"id":166283,"date":"2018-11-19T19:16:11","date_gmt":"2018-11-19T19:16:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=166283"},"modified":"2026-04-06T19:03:17","modified_gmt":"2026-04-06T19:03:17","slug":"vivre-a-incheiat-campania-locala-de-black-friday-cu-vanzari-de-peste-35-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=166283","title":{"rendered":"Vivre a \u00eencheiat campania local\u0103 de Black Friday cu v\u00e2nz\u0103ri de peste 3,5 milioane de euro"},"content":{"rendered":"<p>\n\u00cen raport cu edi\u0163ia de anul trecut, evenimentul a generat un volum total de v\u00e2nz\u0103ri \u00een cre\u015ftere cu 150%, dep\u0103\u015find totalul \u00eenregistrat anul trecut \u00eenc\u0103 din primele 24 de ore. \u201eCea mai solicitat\u0103 zi a fost, a\u015fa cum ne a\u015fteptam, prima zi de campanie, v\u00e2rful de trafic fiind atins joi, la ora 21:00, c\u00e2nd am \u00eenregistrat peste 20.000 de acces\u0103ri simultane. Cele mai multe acces\u0103ri web au venit de pe mobile, \u00een propor\u0163ie de 70% din totalul vizitelor pe site\u201d, a declarat Iulian Veghe\u015f, VP of marketing, Vivre.<\/p>\n<p>\nMajoritatea comenzilor urmeaz\u0103 s\u0103 fie achitate ramburs, cu toate acestea ponderea tranzac\u0163iilor cu cardul a ajuns la 39%, \u00een cre\u015ftere fa\u0163\u0103 de edi\u0163ia anterioar\u0103. Cea mai mare valoare a unei comenzi a fost de 3.021 de euro, fiind achitat\u0103 cu cardul, iar cel mai scump obiect achizi\u0163ionat a avut valoarea de 3.097 de lei. Cele mai accesate categorii au fost canapele, covoare, textile \u015fi mobilier.<\/p>\n<p>\nBucure\u015ftiul se afl\u0103 \u00een topul ora\u015felor \u00een func\u0163ie de num\u0103rul total de comenzi (40%), urmat de Cluj (8,6%), Timi\u015foara (6,5%) \u015fi Ia\u015fi (6%). 30% dintre produsele comandate de Black Friday au plecat deja c\u0103tre noii lor proprietari.<\/p>\n<p>\nAnul acesta, peste 50.000 de modele au fost disponibile pe site, \u00een stocuri de trei ori mai mari fa\u0163\u0103 de edi\u0163ia trecut\u0103. Cele mai multe dintre produse au fost oferite exclusiv de Vivre, printre care se num\u0103r\u0103 \u015fi produse de designer din fiecare categorie.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivre, unul dintre principalii retaileri online de home \u015fi deco din Europa Centrala si de Est, a \u00eenregistrat, de-a lungul campaniei locale de Black Friday, v\u00e2nz\u0103ri de peste 3,5 milioane de euro, 27% fiind realizate in primele patru ore de la \u00eenceperea evenimentului. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,13374,7212],"class_list":["post-166283","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-europa-centrala-si-de-est","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166283"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166283\/revisions"}],"predecessor-version":[{"id":166297,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166283\/revisions\/166297"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}