{"id":166245,"date":"2018-11-18T14:17:13","date_gmt":"2018-11-18T14:17:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=166245"},"modified":"2018-11-18T14:17:13","modified_gmt":"2018-11-18T14:17:13","slug":"ce-valoare-adaugata-poate-da-un-artist-unui-oras-peste-400-mil-dolari-din-economia-de-9-miliarde-dolari-a-orasului-toronto-este-generata-de-rapperul-drake","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=166245","title":{"rendered":"Ce valoare ad\u0103ugat\u0103 poate da un artist unui ora\u015f. Peste 400 mil. dolari din economia de 9 miliarde dolari a ora\u015fului Toronto este generat\u0103 de rapperul Drake"},"content":{"rendered":"<p>\nRapperul canadian Drake reprezint\u0103 un plus de valoare pentru ora\u015ful s\u0103u natal, Toronto, speciali\u015ftii estim\u00e2nd c\u0103 5% din economia turistic\u0103 a ora\u015fului este generat\u0103 de imaginea artistului, potrivit The Source.<\/p>\n<p>\nConsultantul de marketing \u015fi branding Gordon Hendren a declarat anul acesta c\u0103 Drake aduce 440 de milioane de dolari din economia de 8,8 miliarde de dolari a ora\u015fului.<\/p>\n<p>\n\u201eAm f\u0103cut c\u00e2teva calcule care sugereaz\u0103 c\u0103 Drake valoreaz\u0103 440 de milioane de dolari din economia ora\u015fului Toronto\u201d, spune Hendren. \u201eSunt mai mul\u0163i factori de luat \u00een calcul, dar consider\u0103m c\u0103 Drake reprezint\u0103 5%. De ce? Pentru c\u0103 a ajutat la rebranduirea ora\u015fului. Lumea se uit\u0103 la el \u015fi vede Toronto\u201d.<\/p>\n<p>\n\u00cen ultimii ani, de c\u00e2nd a devenit cunoscut, Drake s-a aliniat cu echipa Toronto Raptors pe care o sus\u0163ine \u00een versurile sale \u015fi atrage oameni \u00een Canada \u015fi pentru evenimente precum festivalul OVO, organizat de el.<\/p>\n<p>\n\u00cen plus, Hendren spune c\u0103 mai multe businessuri au profitat de celebrul \u201eThe 6ix\u201d, a\u015fa cum \u00ee\u015fi nume\u015fte Drake ora\u015ful natal, construind branduri \u015fi campanii de marketing \u00een jurul conceptului.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rapperul canadian Drake reprezint\u0103 un plus de valoare pentru ora\u015ful s\u0103u natal, Toronto, speciali\u015ftii estim\u00e2nd c\u0103 5% din economia turistic\u0103 a ora\u015fului este generat\u0103 de imaginea artistului, potrivit The Source. Consultantul de marketing \u015fi branding Gordon Hendren a declarat anul acesta c\u0103 Drake aduce 440 de milioane de dolari din economia de 8,8 miliarde de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10406,188,34718],"class_list":["post-166245","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-artist","tag-economie","tag-toronto"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166245"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166245\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}