\nConceptul unic adus pe pia\u0163\u0103 de BoemUrban \u2013 Produse de design vestimentar boem \u015fi urban – a \u00eencheiat anul 2017 cu o cifr\u0103 total\u0103 de afaceri de peste 1,6 miliarde de lei, previziunile p\u00e2n\u0103 la final de 2018 fiind viz\u00e2nd o cre\u015ftere de 30%. \u00cen acest moment, pe platforma BoemUrban.ro sunt reunite produsele a 18 furnizori, inclusiv produsele proprii. \u201cDin 2017, momentul \u00een care am \u00eenceput s\u0103 list\u0103m produsele pe BoemUrban.ro, ne bucur\u0103m de v\u00e2nz\u0103ri la acela\u015fi nivel cu cele \u00eenregistrate pe platforme cu o vechime de 7-8 ani\u201d, spune Irina Pascu, manager comercial \u015fi ac\u0163ionar Natalee, cel de-al doilea furnizor la nivel de v\u00e2nz\u0103ri de pe platform\u0103, dup\u0103 produsele proprii BoemUrban.<\/p>\n
\nAv\u00e2nd \u00een spate o experien\u0163\u0103 de retail \u00eenceput\u0103 \u00een 2007 printr-un magazin fizic, fondatoarea BoemUrban propune, prin lansarea marketplace-ului, o noutate \u00een e-commerce-ul rom\u00e2nesc, aduc\u00e2nd \u00eempreun\u0103 creatori, produc\u0103tori \u015fi importatori ale c\u0103ror produse reprezint\u0103 o alternativ\u0103 la produsele mass-market. \u201cFiecare furnizor are posibilitatea de a-\u015fi administra catalogul de produse, dar \u015fi comenzile, din platforma BoemUrban.ro. Aceasta a avut parte de o investi\u0163ie semnificativ\u0103 \u00een partea tehnic\u0103, de aproximativ 340.000 lei printr-o schem\u0103 de Minimis \u00een cadrul Programului de Dezvoltare a Comer\u0163ului implementat de Ministerul pentru Afaceri, Comer\u0163 \u015fi Antreprenoriat \u00een 2017. Am vrut s\u0103 ne asigur\u0103m c\u0103 experien\u0163a \u00een marketplace este una impecabil\u0103 at\u00e2t pentru clien\u0163i c\u00e2t \u015fi pentru seller. Numitorul comun al furnizorilor no\u015ftri este lipsa de prejudecat\u0103 c\u00e2nd vine vorba de creativitate, croial\u0103, textur\u0103 \u015fi inova\u0163ie\u201d, spune Magda Cojanu, owner BoemUrban.<\/p>\n
\nBoemUrban se preg\u0103te\u015fte pentru Black Friday cu stocuri \u015fi discount-uri semnificative. Produsele ce urmeaz\u0103 s\u0103 intre \u00een cel mai a\u015fteptat eveniment de reduceri din Rom\u00e2nia sunt importate din India, Thailanda \u015fi Italia \u015fi create \u00een ateliere autohtone, manual, \u00een serii limitate, lucru ce st\u0103 la baza conceptului BoemUrban ca marketplace. <\/p>\n","protected":false},"excerpt":{"rendered":"
BoemUrban, magazinul online de fashion lansat de antreprenoarea Magda Cojanu \u00een anul 2015 \u00ee\u015fi deschide platforma e-commerce c\u0103tre alte branduri de fashion. \u00cenc\u0103 de la lansare, BoemUrban a pus accentul prin colec\u0163ii de \u00eembr\u0103c\u0103minte originale, nonconformiste, cu piese realizate din materiale naturale, cu broderii, inser\u0163ii \u015fi aplica\u0163ii tradi\u0163ionale.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7780,47,450],"class_list":["post-166130","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fashion","tag-lansare","tag-platforma"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166130"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166130\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}