\n\u00centreba\u0163i ce au \u00een plan c\u0103 cumpere anul acesta de Black Friday, majoritatea responden\u0163ilor (52.5%) au confirmat c\u0103 \u00ee\u015fi doresc s\u0103 achizi\u0163ioneze electrocasnice \u015fi electronice. Pe locul doi se afl\u0103 segmentul fashion, 16.6% dintre participan\u0163i inten\u0163ion\u00e2nd s\u0103 cumpere haine, \u00eenc\u0103l\u0163\u0103minte \u015fi accesorii. Pe locul 3 se afl\u0103 segmentul destinat c\u0103r\u0163ilor, cu un procent de 9.1%. Iar 5.7% dintre responden\u0163i \u015fi-au propus s\u0103 cumpere articole de cas\u0103 \u015fi gr\u0103din\u0103 \u015fi tot 5.7% cosmetice \u015fi produse de \u00eengrijire personal\u0103.<\/p>\n
\nPentru 47.3% dintre respondenti, principala surs\u0103 de informare cu privire la ofertele Black Friday este eMag. Site-urile brand-urilor ocup\u0103 locul 2 \u00een preferin\u0163ele participan\u0163ilor – 16.6%, urmate de comparatoarele de pre\u0163uri – 11.2%.<\/p>\n
\nCei mai multi responden\u0163i prefer\u0103 s\u0103 fac\u0103 cump\u0103r\u0103turile \u00een diminea\u0163a zilei de Black Friday. Seara ocup\u0103 locul 2 \u00een preferin\u0163ele participan\u0163ilor, iar miezul nop\u0163ii se pozi\u0163ioneaz\u0103 pe locul 3. Cei mai pu\u0163ini aleg intervalul pr\u00e2nzului pentru a-\u015fi cump\u0103ra produsele de Black Friday.<\/p>\n
\nPotrivit studiului efectuat de agen\u0163ia de digital marketing adLemonade, 38.5% dintre respondenti au alocat \u00een 2017 un buget \u00eentre 500 \u015fi 1000 lei pentru cump\u0103r\u0103turile de Black Friday, 31.7% dintre ei au ales s\u0103 cheltuie peste 1000 lei, \u00een timp ce 29.8% au cheltuit \u00eentre 1-500 lei.<\/p>\n
\n <\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Conform unui studiu realizat de agen\u0163ia de digital marketing adLemonade la \u00eenceputul lunii octombrie pe un e\u015fantion de 205 persoane, dintre care fac parte: antreprenori, IT-i\u015fti, directori de marketing sau speciali\u015fti de marketing \u015fi C level management: chief executive officer (CEO), chief operations officer (COO) \u015fi chief financial officer (CFO), reiese c\u0103 \u00een topul preferin\u0163elor rom\u00e2nilor care vor face cump\u0103r\u0103turi de Black Friday 2018 se afl\u0103 produsele electrocasnice \u015fi electronice.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,25505,7144],"class_list":["post-165906","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-black-friday","tag-electrocasnice"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165906"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165906\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}