{"id":165800,"date":"2018-11-02T07:00:00","date_gmt":"2018-11-02T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=165800"},"modified":"2018-11-02T07:00:00","modified_gmt":"2018-11-02T07:00:00","slug":"bitdefender-declara-razboi-competitorilor-printr-o-noua-achizitie-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=165800","title":{"rendered":"Bitdefender declar\u0103 r\u0103zboi competitorilor printr-o nou\u0103 achizi\u0163ie de milioane de euro"},"content":{"rendered":"<p>\n&#8220;Bitdefender investe\u015fte \u00een protec\u0163ia suplimentar\u0103 a clien\u0163ilor \u015fi \u00ee\u015fi completeaz\u0103 portofoliul de solu\u0163ii de securitate cu noi tehnologii capabile s\u0103 contracareze, la nivel de re\u0163ea, amenin\u0163\u0103ri informatice avansate\u201d suna anun\u0163ul referitor la achizi\u0163ia companiei olandeze de tehnologie RedSocks, f\u0103cut la mijlocul s\u0103pt\u0103m\u00e2nii trecute de produc\u0103torul de solu\u0163ii de securitate informatic\u0103. Sub limbajul de specialitate, era \u00eembr\u0103cat\u0103 o \u015ftire care marcheaz\u0103 o nou\u0103 etap\u0103 din dezvoltarea companiei: prima achizi\u0163ie a unei companii de tehnologie.<\/p>\n<p>\nP\u00e2n\u0103 acum, Bitdefender a anun\u0163at c\u00e2teva achizi\u0163ii de companii \u2013 activit\u0103\u0163ile acestora erau concentrate \u00eens\u0103 exclusiv pe v\u00e2nzare \u015fi marketing. Mai \u00eent\u00e2i, Bitdefender a cump\u0103rat \u00een 2017 partenerul de pe pia\u0163a francez\u0103, iar \u00een ultima lun\u0103 a integrat linia de business a partenerului australian \u015fi a deschis birouri proprii la Melbourne, sediul Bitdefender Australia.<\/p>\n<p>\nAchizi\u0163ia companiei olandeze RedSocks Security BV face parte din strategia de fuziuni \u015fi achizi\u0163ii a Bitdefender \u015fi are rolul de a extinde portofoliul de solu\u0163ii \u00een zona de securitate a re\u0163elelor \u015fi de monitorizare a amenin\u0163\u0103rilor informatice complexe, potrivit reprezentan\u0163ilor Bitdefender. Ace\u015ftia nu ofer\u0103 detalii referitoare la valoarea tranzac\u0163iei; potrivit informa\u0163iilor din presa interna\u0163ional\u0103, afacerile companiei olandeze sunt de circa 8,6 milioane de dolari anual.<\/p>\n<p>\nTranzac\u0163ia dintre cele dou\u0103 p\u0103r\u0163i, asistat\u0103 de I5 Invest GmbH, a avut loc \u00een 11 octombrie \u015fi include tehnologiile, produsele, portofoliul de clien\u0163i \u015fi parteneri \u015fi angaja\u0163ii RedSocks \u2013 consultan\u0163i de rela\u0163ii cu clien\u0163ii \u015fi ingineri specializa\u0163i \u00een monitorizare de trafic \u015fi incidente la nivel de re\u0163ea. Cump\u0103rarea RedSocks completeaz\u0103 seria de fuziuni \u015fi achizi\u0163ii derulate \u00een ultimii doi ani de c\u0103tre Bitdefender.<\/p>\n<p>\n\u201eSolu\u0163iile Bitdefender \u015fi cele ale RedSocks sunt complementare, iar Bitdefender poate oferi acum clien\u0163ilor s\u0103i protec\u0163ie \u00een fa\u0163a celor mai avansate amenin\u0163\u0103ri informatice, inclusiv la nivel de re\u0163ea\u201d, descriu reprezentan\u0163ii companiei motivele care au stat \u00een spatele deciziei de achizi\u0163ie a companiei cu origini olandeze. \u00cen plus, spun ei, dincolo de tehnologiile integrate, ca urmare a tranzac\u0163iei, \u00een portofoliul Bitdefender, preluarea birourilor RedSocks de la Haga va permite simultan dezvoltarea oportunit\u0103\u0163ilor de business de pe pia\u0163a olandez\u0103, prin \u00eenfiin\u0163area Bitdefender Olanda, \u015fi va sus\u0163ine extinderea opera\u0163iunilor \u00een vestul Europei. Bitdefender este prezent\u0103 pe pia\u0163a olandez\u0103 de 12 ani, cu solu\u0163ii destinate familiilor \u015fi companiilor.<\/p>\n<p>\n\u201eModelul de business al Bitdefender presupune prezen\u0163a \u00een anumite pie\u0163e fie prin birouri proprii, fie prin intermediul unor parteneri exclusivi, care gestioneaz\u0103 integral activit\u0103\u0163ile de v\u00e2nz\u0103ri \u015fi marketing pentru produsele Bitdefender. Decizia asupra deschiderii de birouri proprii sau a achizi\u0163iei unor parteneri se ia cu scopul de a accelera dezvoltarea Bitdefender \u00een pie\u0163ele de importan\u0163\u0103 strategic\u0103, prin investi\u0163ii masive menite s\u0103 \u00eent\u0103reasc\u0103 rela\u0163ia cu distribuitorii \u015fi clien\u0163ii\u201d, descriu reprezentan\u0163ii companiei strategia de extindere.<\/p>\n<p>\nPotrivit informa\u0163iilor Bitdefender, compania RedSocks Security este specializat\u0103 \u00een detectarea automat\u0103 de incidente \u015fi de trafic suspect la nivelul re\u0163elei \u015fi \u00een combaterea criminalit\u0103\u0163ii informatice. Combin\u00e2nd algoritmii de inteligen\u0163\u0103 artificial\u0103 cu vizibilitatea asupra atacurilor, RedSocks ofer\u0103 clien\u0163ilor solu\u0163ii de detec\u0163ie \u00een timp real a bre\u015felor \u015fi mecanisme de r\u0103spuns la incidente de securitate. Solu\u0163iile RedSocks ar r\u0103spunde astfel unei nevoi stringente a pie\u0163ei, rezultat\u0103 din cre\u015fterea num\u0103rului bre\u015felor de amploare cauzate de atacuri sofisticate care nu pot fi blocate de solu\u0163iile pentru re\u0163ele de pe pia\u0163\u0103. Procesul de integrare a acestei companii \u00een ecosistemul Bitdefender presupune integrarea celor 30 de angaja\u0163i ai RedSocks cu cei 1.600 ai echipei globale a Bitdefender, \u00een timp ce ac\u0163ionarii companiei RedSocks vor deveni \u015fi ei o parte a liniei de business Bitdefender Network Security. Bitdefender Olanda va avea sediul \u00een actualele birouri RedSocks \u015fi va continua \u00een viitor extinderea echipei \u015fi a portofoliului de produse. \u201eBitdefender a preluat de la RedSocks Security toate activele, tehnologiile, portofoliul de clien\u0163i \u015fi angaja\u0163ii din v\u00e2nz\u0103ri, marketing, administra\u0163ie, suport tehnic, dezvoltare \u015fi R&#038;D\u201d, spun reprezentan\u0163ii companiei rom\u00e2ne\u015fti de produse de securitate cibernetic\u0103. Integrarea complet\u0103 a RedSocks Security va dura circa un an.<\/p>\n<p>\n\u201eSuntem capabili s\u0103 oferim acum clien\u0163ilor Bitdefender \u015fi noilor no\u015ftri clien\u0163i RedSocks o protec\u0163ie \u015fi mai solid\u0103 \u00een fa\u0163a atacurilor informatice. Solu\u0163ia Bitdefender pentru business, GravityZone, este acum o platform\u0103 complet\u0103 de preven\u0163ie, detec\u0163ie \u015fi r\u0103spuns, odat\u0103 cu func\u0163ionalit\u0103\u0163ile revolu\u0163ionare aduse de RedSocks\u201d, spune Florin Talpe\u015f, CEO al Bitdefender, \u00een comunicatul de pres\u0103 care anun\u0163a tranzac\u0163ia.<\/p>\n<p>\n\u00cen prezent, Bitdefender \u015fi-a stabilit prezen\u0163a local\u0103 \u00een SUA, Fran\u0163a, Germania, Danemarca, Spania, Italia, Marea Britanie, Emiratele Arabe Unite, Suedia, Canada, Australia \u015fi, cel mai recent, Olanda. Cele mai recente achizi\u0163ii au constat \u00een preluarea partenerilor locali din Fran\u0163a, \u00een 2017, \u015fi Australia, \u00een 2018.<\/p>\n<p>\n\u201eC\u00e2nd am pornit RedSocks \u00een 2012, obiectivul nostru a fost s\u0103 construim solu\u0163ii care s\u0103 fie utile oric\u0103rui tip de organiza\u0163ie \u015fi s\u0103 oferim clien\u0163ilor valoare pe termen lung. Al\u0103turi de Bitdefender, ne atingem acum acest \u0163el. Suntem extrem de m\u00e2ndri s\u0103 fim recunoscu\u0163i de o companie vizionar\u0103 de talia Bitdefender\u201d, spune \u015fi Pepijn Janssen, fondatorul RedSocks, \u00een comunicatul de pres\u0103 trimis de reprezentan\u0163ii Bitdefender.<\/p>\n<p>\nLa finalul anului trecut, Bitdefender, unul dintre cele mai puternice branduri rom\u00e2ne\u015fti din IT, a anun\u0163at c\u0103 fondul de investi\u0163ii paneuropean Vitruvian Partners a devenit al doilea cel mai mare ac\u0163ionar al companiei, odat\u0103 cu achizi\u0163ia pachetului minoritar de aproximativ 30%, de\u0163inut de fondul de investi\u0163ii Axxess Capital. Ca urmare a acestei tranzac\u0163ii, valoarea companiei Bitdefender este stabilit\u0103 la peste 600 de milioane de dolari. Reprezentan\u0163ii Bitdefender spuneau atunci c\u0103 vor fructifica noul parteneriat cu Vitruvian Partners pentru a-\u015fi \u00eent\u0103ri pozi\u0163ia de lider at\u00e2t \u00een pia\u0163a de solu\u0163ii de securitate pentru companii, c\u00e2t \u015fi \u00een cea pentru utilizatori individuali.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bitdefender a anun\u0163at s\u0103pt\u0103m\u00e2na trecut\u0103 achizi\u0163ia companiei olandeze RedSocks, \u015ftire ce marcheaz\u0103 prima achizi\u0163ie a unei companii de tehnolologie de c\u0103tre produc\u0103torul rom\u00e2n de solu\u0163ii de securitate informatic\u0103 \u015fi intrarea \u00eentr-o nou\u0103 etap\u0103 DIn strategia de extindere global\u0103 a acestuia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,4473,16199,7260,8039,235,4126,272,201,7442,33211,7281,10652,293,9768,62,60,16978,7383,297,7541,9789,7543,13021,219,10911,222,400],"class_list":["post-165800","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-achizitii","tag-anunt","tag-birouri","tag-bitdefender","tag-business","tag-clienti","tag-companie","tag-companii","tag-dezvoltare","tag-etapa","tag-extindere","tag-informatica","tag-intrare","tag-olanda","tag-parteneri","tag-piata","tag-portofoliu","tag-prezentare","tag-producator","tag-produse","tag-reprezentanti","tag-retea","tag-roman","tag-securitate","tag-solutii","tag-strategie","tag-tranzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165800"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165800\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}