\nBrand Finance, o companie specializat\u0103 \u00een evaluarea brandurilor corporate, a realizat un studiu asupra valorii brandului na\u0163ional la nivelul economiilor emergente \u015fi dezvoltate.<\/p>\n
\nPrincipalii indicatori lua\u0163i \u00een calcul au fost bunurile, serviciile, investi\u0163iile \u015fi societatea, potrivit MarketWatch.<\/p>\n
\nUn brand na\u0163ional puternic este important deoarece poate asigura o pozi\u0163ie de for\u0163\u0103 \u00een rela\u0163iile din comunitatea interna\u0163ional\u0103. \u00cen acela\u015fi timp, o valoare ridicat\u0103 a brandului de \u0163ar\u0103 poate ajuta economia.<\/p>\n
\n\u201e\u00centr-o pia\u0163\u0103 global\u0103, brandul este unul dintre activele cele mai valoroase ale oric\u0103rui stat, \u00eencuraj\u00e2nd investi\u0163iile str\u00e2ine, venind cu valoare ad\u0103ugat\u0103 pe exporturi \u015fi poate avea chiar un rol \u00een atragerea de turi\u015fti \u015fi de imigran\u0163i talenta\u0163i\u201d, spune David Haigh, CEO al Brand Finance.<\/p>\n
\nCel mai valoros brand suveran din lume este SUA, mul\u0163umit\u0103 politicilor de comer\u0163 liber din interiorul \u0163\u0103rii \u015fi a expansiunii economice continue. Valoarea brandului american este de 25,9 miliarde de dolari, \u00een cre\u015ftere cu 23% fa\u0163\u0103 de anul trecut, urmat de brandul chinez, evaluat la 12,8 miliarde de dolari, \u00een cre\u015ftere cu 25%. Podiumul este \u00eencheiat de Germania, cu o valoare de 5,2 miliarde de dolari, \u00een cre\u015ftere cu 28%.<\/p>\n
\nTop zece este completat de: Marea Britanie, Japonia, Fran\u0163a, Canada, Italia, India \u015fi Coreea de Sud.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Brand Finance, o companie specializat\u0103 \u00een evaluarea brandurilor corporate, a realizat un studiu asupra valorii brandului na\u0163ional la nivelul economiilor emergente \u015fi dezvoltate. Principalii indicatori lua\u0163i \u00een calcul au fost bunurile, serviciile, investi\u0163iile \u015fi societatea, potrivit MarketWatch. Un brand na\u0163ional puternic este important deoarece poate asigura o pozi\u0163ie de for\u0163\u0103 \u00een rela\u0163iile din comunitatea interna\u0163ional\u0103. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,7921,22136],"class_list":["post-165463","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-germania","tag-national"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165463"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165463\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}