{"id":165281,"date":"2018-10-16T16:23:00","date_gmt":"2018-10-16T16:23:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=165281"},"modified":"2018-10-16T16:23:00","modified_gmt":"2018-10-16T16:23:00","slug":"unii-oameni-chiar-pot-scoate-bani-si-din-piatra-seaca-cum-a-reusit-un-om-sa-faca-milioane-de-dolari-cu-o-idee-absurda-de-afaceri","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=165281","title":{"rendered":"Unii oameni chiar pot scoate bani \u015fi din piatra seac\u0103. Cum a reu\u015fit un om s\u0103 fac\u0103 milioane de dolari cu o idee absurd\u0103 de afaceri"},"content":{"rendered":"

\nPractic, Dahl a fost genial deoarece a reu\u015fit\u0103 s\u0103 v\u00e2nd\u0103 pietre ca s\u0103-\u015fi c\u00e2\u015ftige existen\u0163a. Mai mult, a f\u0103cut milioane de dolari din v\u00e2nzarea de pietre pe post de animale de companie.<\/p>\n

\nEl \u015fi-a \u00eenceput cariera ca om de publicitate, apoi a dat jobul pe un rol de antreprenor atunci c\u00e2nd ideea lui de a vinde pietre a dat roade. Ideea i-a venit atunci c\u00e2nd era \u00eentr-un bar din Los Gatos, California, c\u00e2nd a auzit c\u0103 oamenii se pl\u00e2ngeau c\u00e2t de greu este s\u0103 cre\u015fti un animal de companie. El a spus c\u0103 nu are probleme cu animalul lui de companie, o piatr\u0103. R\u0103spunsul lui a fost bine primit \u015fi s-a g\u00e2ndit s\u0103 porneasc\u0103 un business. A g\u0103sit doi investitori, a g\u0103sit un furnizor de pietre \u015fi s-a pus pe treab\u0103.<\/p>\n

\n\"\"<\/p>\n

\nEl a cump\u0103rat o pieatr\u0103 un cu penny \u015fi \u015ftia c\u0103 dac\u0103 sunt ambalate frumos le va putea vinde cu mult mai mult. A \u00eencercat mai multe variante p\u00e2n\u0103 c\u00e2nd a ales designul final – o cutie de carton ce poate fi c\u0103rat\u0103 u\u015for \u015fi care este prev\u0103zut\u0103 \u015fi cu g\u0103uri pentru ca piatra s\u0103 poat\u0103 “respira”. Ca s\u0103 fie totul impecabil, Dahl a ad\u0103ugat un manual de utilizare cu instruc\u0163iuni precum: “dac\u0103 scoate\u0163i piatra din cutie \u015fi pare agitat\u0103 atunci plasa\u0163i-o pe un ziar”.<\/p>\n

\n\"\"<\/p>\n

\nStrategia lui a func\u0163ionat \u015fi Pet Rock a devenit un fenomen na\u0163ional. “Era o perioad\u0103 neagr\u0103, r\u0103zboiul din Vietnam abia se terminase \u015fi Watergate abia \u00eencepea. Lumea avea nevoie de ceva pozitiv, de ceva amuzant”, a declerat antreprenorul \u00een 1999.
\nDup\u0103 lansarea oficial\u0103 din 1975, Dahl a fost invitat \u015fi la celebrul “Tonight Show”, iar \u00een c\u00e2teva luni a v\u00e2ndut 1,5 milioane de pietre la aproape 4 dolari bucata, c\u00e2\u015ftig\u00e2nd \u00een jur de 6 milioane de dolari. El spune c\u0103 cererea era uria\u015f\u0103 \u015fi la scurt timp s-a mutat din casa sa \u00eentr-o vil\u0103 \u015fi a schimbat Honda-ul cu un Mercedes.<\/p>\n

\nSuccesul nu putea fi de lung\u0103 durat\u0103 \u015fi al\u0163ii au \u00eenceput s\u0103 v\u00e2nd\u0103 pietre, iar Dahl nu-i putea opri. Dup\u0103 aceasta afacere el s-a \u00eentors \u00een publicitate \u015fi a scris o carte “Advertising for Dummies” ce a fost publicat\u0103 \u00een 2001.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Gary Ross Dahl, care a murit \u00een 2015 la v\u00e2rsta de 78 de ani, va fi tot timpul \u0163inut minte pentru inven\u0163ia “Pet Rock”, o juc\u0103rie ce a f\u0103cut v\u00e2lv\u0103 \u00een anii 70<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[422,82,284,272,12825,9815,32922,7879,4878],"class_list":["post-165281","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-animale","tag-bani","tag-castigare","tag-companie","tag-drept","tag-pet","tag-pietre","tag-rock","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165281"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165281\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}