{"id":165174,"date":"2018-10-12T11:22:33","date_gmt":"2018-10-12T11:22:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=165174"},"modified":"2018-10-12T11:22:33","modified_gmt":"2018-10-12T11:22:33","slug":"cum-a-ajuns-o-romanca-sa-aiba-o-companie-de-3-miliarde-de-dolari-printre-clientii-ei-se-numara-kim-kardashian-michelle-obama-si-oprah","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=165174","title":{"rendered":"Cum a ajuns o rom\u00e2nc\u0103 s\u0103 aib\u0103 o companie de 3 miliarde de dolari. Printre clien\u0163ii ei se num\u0103r\u0103 Kim Kardashian, Michelle Obama \u015fi Oprah"},"content":{"rendered":"<div>\nAnastasia Soare a deschis un salon de \u00eenfrumuse\u0163are \u00een 1997 \u00een Beverly Hills, iar ast\u0103zi conduce un imperiu de miliarde de dolari.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nBrandul Anastasia a fost fondat de rom\u00e2nca Anastasia Soare, al c\u0103rei \u201dbusiness de spr\u00e2ncene\u201d a modelat trendurile \u00een ultimii 20 de ani. Ea a fost printre primii care au profitat de noul val de influenceri de pe Instagram, folosind canalul pentru a-\u015fi cre\u015fte v\u00e2nz\u0103rile. Printre fanii ei se num\u0103r\u0103 \u015fi Kim Kardashian.<\/div>\n<p>\nFirma de investi\u0163ii TPG Capital negociaz\u0103 preluarea unei participa\u0163ii minoritare \u00een Anastasia Beverly Hills, \u00eentr-o tranzac\u0163ie care ar evalua brandul de machiaj la aproximativ 3 miliarde de dolari, potrivit ZF.<\/p>\n<p>\u201e\u00centr-adev\u0103r, am \u00eencheiat un parteneriat pentru un pachet minoritar cu fondul TPG, care \u00eemi va permite extinderea \u00een Asia \u015fi Europa \u015fi \u00eent\u0103rirea pozi\u0163iei online\u201d, a declarat Anastasia Soare pentru ELLE Rom\u00e2nia. Parteneriatul \u00eentre Anastasia Beverly Hills, compania Anastasiei Soare, \u015fi TPG, un fond privat de investi\u0163ii, fusese anun\u0163at \u00eenc\u0103 din luna iunie.<\/p>\n<p>Valorea estimativ\u0103 a companiei este un semnal legat de c\u00e2t de mult s-a schimbat industria machiajului \u00een ultimii ani, \u00een condi\u0163iile \u00een care influencerii \u015fi-au creat propriile imperii, iar brandurile de machiaj v\u0103d noi canale prin care \u00ee\u015fi pot atrage clien\u0163ii, \u00een afara mediului de retail tot mai competitiv.<\/p>\n<p>Brandul, care include mai multe linii de produse, este v\u00e2ndut pe site-ul ei, dar \u015fi \u00een cadrul retailerilor fizici precum Ultra Beauty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anastasia Soare a deschis un salon de \u00eenfrumuse\u0163are \u00een 1997 \u00een Beverly Hills, iar ast\u0103zi conduce un imperiu de miliarde de dolari. &nbsp; Brandul Anastasia a fost fondat de rom\u00e2nca Anastasia Soare, al c\u0103rei \u201dbusiness de spr\u00e2ncene\u201d a modelat trendurile \u00een ultimii 20 de ani. Ea a fost printre primii care au profitat de noul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,272,24705,33965,161,31151,28153,5244],"class_list":["post-165174","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-companie","tag-kim-kardashian","tag-michelle-obama","tag-miliarde","tag-oprah","tag-romanca","tag-soare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165174"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/165174\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}