\nBritanicii de la Kingfisher, care au cump\u0103rat anul trecut re\u0163eaua de magazine de bricolaj Praktiker, \u00eenchid trei magazine sub acest nume.<\/p>\n
\n\u201ePlanul de optimizare a re\u0163elei comerciale \u015fi eficientizare a activit\u0103\u0163ii opera\u0163ionale include \u00eenchiderea a trei magazine Praktiker, respectiv Arad, Bra\u015fov \u015fi Pite\u015fti. Brico Depot a prev\u0103zut deja un plan de suport \u015fi integrare a c\u00e2t mai multor angaja\u0163i \u00een re\u0163eaua de magazine existent\u0103\u201d, se arat\u0103 \u00eentr-un comunicat transmis de companie.<\/p>\n
\n\u00cenchiderea celor trei unit\u0103\u0163i vine dup\u0103 ce, de la \u00eenceputul anului, britanicii au mai \u00eenchis \u015fi magazinele de la Foc\u015fani, Bac\u0103u \u015fi Ploie\u015fti. Astfel, re\u0163eaua Praktiker ar urma s\u0103 numere 20 de magazine.<\/p>\n
\nAcestea vor trece sub cel\u0103lalt brand al grupului Kingfisher \u00een Rom\u00e2nia \u2013 Brico Depot, p\u00e2n\u0103 \u00een prim\u0103vara anului 2019, astfel c\u0103 brandul Praktiker va disp\u0103rea de pe pia\u0163\u0103. Procesul se va derula \u00een mai multe etape.<\/p>\n
\n\u201eAchizi\u0163ia Praktiker consolideaz\u0103 pozi\u0163ia grupului Kingfisher pe pia\u0163a local\u0103 de \u00eembun\u0103t\u0103\u0163ire a locuin\u0163ei, devenind \u00een prezent num\u0103rul doi \u00een Rom\u00e2nia, cu o re\u0163ea de 38 de magazine (35 dup\u0103 \u00eenchiderea celor de la Arad, Bra\u015fov \u015fi Pite\u015fti \u2013 n. red.) \u015fi cu oportunit\u0103\u0163i de cre\u015ftere pe pia\u0163a local\u0103. Procesul de rebranding va fi finalizat p\u00e2n\u0103 la \u00eenceputul sezonului de prim\u0103var\u0103, astfel \u00eenc\u00e2t, \u00een prima parte a anului 2019, Kingfisher va opera \u00eentreaga re\u0163ea din Rom\u00e2nia sub brandul Brico Depot.\u201d<\/p>\n
\nGrupul britanic Kingfisher de\u0163ine \u00een Rom\u00e2nia re\u0163elele de magazine de bricolaj Praktiker \u015fi Brico Depot. Britanicii au intrat pe pia\u0163a local\u0103 \u00een 2013, prin achizi\u0163ia magazinelor Bricostore, redenumite ulterior Brico Depot.<\/p>\n
\n\u00cen vara anului trecut, grupul bri\u00adtanic Kingfisher a cump\u0103rat magazinele Prakti\u00adker de la omul de afaceri turc Omer Susli. Acesta din urm\u0103 cump\u0103rase ma\u00adgazinele \u00een 2014, c\u00e2nd Praktiker AG, compania-mam\u0103 a grupului german, era \u00een insolven\u0163\u0103. Tranzac\u0163ia a fost estimat\u0103 la circa 50 de milioane de euro \u015fi s-a finalizat \u00een decembrie.<\/p>\n
\nPraktiker \u015fi Brico Depot \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea \u00een domeniul bricolajului, o pia\u0163\u0103 a c\u0103rei valoare se situeaz\u0103 la trei miliarde de euro anual. Liderul pie\u0163ei este compania Dedeman, de\u0163inut\u0103 de fra\u0163ii Drago\u015f \u015fi Adrian Pav\u0103l.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Britanicii de la Kingfisher, care au cump\u0103rat anul trecut re\u0163eaua de magazine de bricolaj Praktiker, \u00eenchid trei magazine sub acest nume. \u201ePlanul de optimizare a re\u0163elei comerciale \u015fi eficientizare a activit\u0103\u0163ii opera\u0163ionale include \u00eenchiderea a trei magazine Praktiker, respectiv Arad, Bra\u015fov \u015fi Pite\u015fti. Brico Depot a prev\u0103zut deja un plan de suport \u015fi integrare a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,7837,60],"class_list":["post-164658","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-bricolaj","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164658"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164658\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}