\nAchizi\u0163ia Praktiker consolideaz\u0103 pozi\u0163ia grupului Kingfisher pe pia\u0163a local\u0103 de \u00eembun\u0103t\u0103\u0163ire a locuin\u0163ei, devenind \u00een prezent num\u0103rul doi \u00een Rom\u00e2nia, cu o re\u0163ea de 38 de magazine \u015fi cu oportunit\u0103\u0163i de cre\u015ftere pe pia\u0163a local\u0103. Procesul de rebranding va fi finalizat p\u00e2n\u0103 la \u00eenceputul sezonului de prim\u0103var\u0103, astfel \u00eenc\u00e2t \u00een prima parte a anului 2019 Kingfisher va opera \u00eentreaga re\u0163ea din Rom\u00e2nia sub brandul Brico Dep\u00f4t.<\/p>\n
\nProcesul de rebranding al re\u0163elei Praktiker va fi implementat \u00een mai multe etape \u015fi continu\u0103 demersul grupului Kingfisher de a contribui la dezvoltarea pie\u0163ei de \u00eembun\u0103t\u0103\u0163ire a locuin\u0163ei din Rom\u00e2nia. Concentrate \u00een jurul strategiei opera\u0163ionale ONE Kingfisher, lansate \u00een 2016, direc\u0163iile de dezvoltare includ transformarea gamelor actuale de produse prin integrarea unor game de produse inovatoare, disponibile \u00een toate magazinele din Europa. \u00cen prezent, 7.500 de produse din oferta unificat\u0103 se g\u0103sesc \u00een re\u0163eaua Brico Dep\u00f4t, iar peste 5.000 dintre acestea sunt disponibile deja \u015fi \u00een magazinele Praktiker.<\/p>\n
\nPe l\u00e2ng\u0103 procesul de rebranding, planul de optimizare a re\u0163elei comerciale \u015fi eficientizare a activit\u0103\u0163ii opera\u0163ionale include \u015fi \u00eenchiderea a trei magazine Praktiker, respectiv Arad, Bra\u015fov \u015fi Pite\u015fti. Brico Dep\u00f4t a prev\u0103zut \u00eens\u0103 un plan de suport \u015fi integrare a c\u00e2t mai multor angaja\u0163i \u00een re\u0163eaua de magazine existent\u0103.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Brico Dep\u00f4t Rom\u00e2nia, parte a Kingfisher plc, companie interna\u0163ional\u0103 de \u00eembun\u0103t\u0103\u0163ire a locuin\u0163ei, continu\u0103 planul de integrare \u015fi consolidare a activit\u0103\u0163ii opera\u0163ionale pe pia\u0163a din Rom\u00e2nia \u015fi \u00eencepe procesul de rebranding al portofoliului de magazine Praktiker \u00een Brico Dep\u00f4t.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[251],"class_list":["post-164616","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consolidare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164616"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164616\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}