\nAdobe Systems a anun\u0163at joi c\u0103 a ajuns la un acord de achizi\u0163ie de 4,75 miliarde de dolari prin care va prelua firma de marketing software Marketo de la fondul de investi\u0163ii Vista Equity Partners, complet\u00e2ndu-\u015fi portofoliul businessului de digital marketing pe serviciul de cloud, potrivit Reuters.<\/p>\n
\nCompania american\u0103 care de\u0163ine branduri precum Photoshop se concentreaz\u0103 pe businessul de cloud \u015fi \u00eencearc\u0103 s\u0103 \u00eel creasc\u0103 \u00een amploare c\u00e2t mai rapid, \u00eentr-o pia\u0163\u0103 dominat\u0103 de Microsoft, Oracle \u015fi Salesforce.<\/p>\n
\nAplica\u0163iile business to business dezvoltate de Marketo vor fi complementare pentru businessul de marketing digital al Adobe care pune la dispozi\u0163ia clien\u0163ilor instrumente pe baz\u0103 de cloud pentru a ajuta la creearea, gestionarea \u015fi analizarea campaniilor de advertising \u015fi de marketing, potrivit declara\u0163iei comune a celor dou\u0103 companii.<\/p>\n
\nMarketo a fost \u00eenfiin\u0163at\u0103 \u00een 2006 drept o companie de servicii de e-mail \u015fi a fost cump\u0103rat\u0103 de Vista pentru 1,8 miliarde de dolari \u00een 2016.<\/p>\n
\nCompania a generat \u00een 2017 venituri de 321 milioane de dolari, potrivit agen\u0163iei de rating Moody.<\/p>\n
\nAdobe a \u00eenceput o serie lung\u0103 de achizi\u0163ii. Cea mai recent\u0103 tranzac\u0163ie anun\u0163at\u0103 a fost preluarea companiei Magento Commerce de la fondul de investi\u0163ii Permira, pentru 1,68 miliarde dolari.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Adobe Systems a anun\u0163at joi c\u0103 a ajuns la un acord de achizi\u0163ie de 4,75 miliarde de dolari prin care va prelua firma de marketing software Marketo de la fondul de investi\u0163ii Vista Equity Partners, complet\u00e2ndu-\u015fi portofoliul businessului de digital marketing pe serviciul de cloud, potrivit Reuters. Compania american\u0103 care de\u0163ine branduri precum Photoshop se […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571],"tags":[16199,470,161],"class_list":["post-164564","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","tag-anunt","tag-cumparare","tag-miliarde"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164564"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164564\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}