{"id":164545,"date":"2018-09-22T10:00:00","date_gmt":"2018-09-22T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=164545"},"modified":"2018-09-22T10:00:00","modified_gmt":"2018-09-22T10:00:00","slug":"raul-mandru-partener-si-creative-director-al-rxm-creative-cu-cat-suntem-mai-conectati-cu-atat-putem-sa-realizam-lucruri-extraordinare-indiferent-daca-suntem-la-bucuresti-londra-sau-new-york","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=164545","title":{"rendered":"Raul M\u00e2ndru, partener \u015fi creative director al RXM Creative: “Cu c\u00e2t suntem mai conecta\u0163i, cu at\u00e2t putem s\u0103 realiz\u0103m lucruri extraordinare indiferent dac\u0103 suntem la Bucure\u015fti, Londra sau New York”"},"content":{"rendered":"

\nRaul M\u00e2ndru
\nFunc\u0163ie: partener \u015fi creative director al RXM Creative
\nOra\u015f de re\u015fedin\u0163\u0103: New York, SUA<\/strong><\/p>\n

\nDe ce v\u0103 e cel mai dor din Rom\u00e2nia?<\/strong>
\nDe o cin\u0103 la Coliba Haiducilor \u00een Poiana Bra\u015fov, dup\u0103 o zi de snowboard cu p\u0103rin\u0163ii \u015fi fratele meu.<\/p>\n

\nCe s-a schimbat de c\u00e2nd a\u0163i plecat?<\/strong>
\nCred c\u0103 s-a schimbat foarte mult interesul \u015fi implicarea direct\u0103 a tinerilor \u00een politic\u0103.<\/p>\n

\nCum e traficul \u00een Rom\u00e2nia fa\u0163\u0103 de New York? Dar cafeaua \u015fi scena culinar\u0103?<\/strong>
\nTraficul e obositor peste tot, dar prefer s\u0103 ascult un audiobook (\u00een prezent \u201eNever Split the Difference\u201d de Chris Voss) \u015fi trece timpul. Metroul e cel mai eficient mijloc de transport la New York, dar cel din Bucure\u015fti e pu\u0163in mai curat \u015fi mai pus la punct. C\u00e2nd ne e dor de m\u00e2ncarea rom\u00e2neasc\u0103, mergem \u00een Queens la o ciorb\u0103 de burt\u0103 \u015fi la o savarin\u0103 la Ni\u0163\u0103.<\/p>\n

\nZece pove\u015fti ale unor rom\u00e2ni care au reu\u015fit. Cum au ajuns s\u0103 lucreze pentru NASA, \u00een laboratoarele de cercetare ale unor gigan\u0163i sau chiar s\u0103 conduc\u0103 companii de sute de milioane de dolari<\/strong><\/span><\/a><\/p>\n

\nO lume creativ\u0103 \u015fi interconectat\u0103: <\/strong>Raul M\u00e2ndru locuie\u015fte \u00een \u201ecentrul universului\u201d. Exist\u0103 pu\u0163ine locuri \u00een lume care s\u0103 fi primit la fel de multe apelative ca New Yorkul, de la Ora\u015ful care nu doarme niciodat\u0103, la Gotham \u015fi de la Marele M\u0103r (Big Apple), la New Amsterdam. El a fondat \u00een urm\u0103 cu patru ani, al\u0103turi de un alt rom\u00e2n, o agen\u0163ie de crea\u0163ie printre ai c\u0103rei clien\u0163i se num\u0103r\u0103 gigan\u0163i precum Ray-Ban, Under Armour, Tabasco, Christian Louboutin.<\/p>\n

\nCum a ajuns aici? Povestea \u00eencepe acum aproape un deceniu, \u00eens\u0103 pentru a o \u00een\u0163elege pe deplin trebuie s\u0103 facem o c\u0103l\u0103torie chiar mai \u00eendep\u0103rtat\u0103 \u00een timp. \u201e\u00cenc\u0103 din timpul liceului, pe care l-am absolvit la Bra\u015fov, am lucrat \u00een diferite firme de print \u015fi web design locale, dup\u0103 care am continuat cu Facultatea de Design la Dortmund, \u00een Germania\u201d, \u00ee\u015fi aminte\u015fte antreprenorul.<\/p>\n

Din al doilea an de facultate a \u00eenceput s\u0103 lucreze pentru grupul de comunicare Ogilvy la D\u00fcsseldorf, ca art director, iar dup\u0103 c\u00e2\u0163iva ani a c\u00e2\u015ftigat primul leu de aur la Cannes, unul dintre cele mai prestigioase premii din industrie. Circa patru ani mai t\u00e2rziu, \u00een toamna lui 2009, a fost promovat la biroul Ogilvy din New York, iar dup\u0103 ceva timp a \u00eenceput s\u0103 lucreze pentru agen\u0163ia 360i \u00eempreun\u0103 cu al\u0163i doi rom\u00e2ni \u2212 Mihai Bot\u0103rel \u015fi Mihnea Gheorghiu. \u00cen 2014 a deschis agen\u0163ia de crea\u0163ie RXM Creative New York \u00eempreun\u0103 cu Mihai Bot\u0103rel; \u00een prezent este cofondator \u015fi director de crea\u0163ie al companiei.<\/p>\n

\nA plecat din Rom\u00e2nia la v\u00e2rsta de 19 ani, \u00een 2003, ca s\u0103 \u00eenceap\u0103 facultatea, dar se \u00eentoarce \u00een \u0163ar\u0103 cam de dou\u0103 ori pe an ca s\u0103 \u00ee\u015fi viziteze familia \u015fi prietenii, dar \u015fi pentru diferite proiecte.<\/p>\n

\n\u201eNu m\u0103 v\u0103d mut\u00e2ndu-m\u0103 complet \u00eenapoi deocamdat\u0103, poate \u00een viitor. Colaborez \u00een prezent cu firme din Rom\u00e2nia ca antreprenor \u015fi consultant \u015fi \u00eencerc s\u0103 m\u0103 port frumos \u00een caz c\u0103 trebuie s\u0103 m\u0103 angajeze vreodat\u0103.\u201d<\/p>\n

\nFiind \u00eenc\u0103 \u00een contact cu pia\u0163a local\u0103, Raul M\u00e2ndru este de p\u0103rere c\u0103 trebuie s\u0103 se vorbeasc\u0103 mai mult de lucrurile pozitive care se \u00eentampl\u0103 \u00een Rom\u00e2nia. El vede \u0163ara ca pe o comunitate de oameni talenta\u0163i care \u00eei inspir\u0103 pe cei din jur s\u0103 devin\u0103 mai buni \u015fi mai creativi. \u201eC\u00e2teva exemple sunt in\u0163iative ca podcast-ul lui Silviu Tolu \u00een care rom\u00e2ni deosebi\u0163i sunt invitati s\u0103-\u015fi spun\u0103 povestea, programe ca Lady Steps (seminarii inspira\u0163ionale unde speakerii sunt femei de top din industriile creative – n.red.), precum \u015fi arti\u015ftii din jurul proiectului The Endless Column de pe Instagram (un omagiu adus operei cu acela\u015fi nume a lui Constantin Br\u00e2ncu\u015fi – n.red.). Cu c\u00e2t suntem mai conecta\u0163i, cu at\u00e2t putem s\u0103 realiz\u0103m lucruri extraordinare indiferent dac\u0103 suntem la Bucure\u015fti, Londra sau New York.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Raul M\u00e2ndru Func\u0163ie: partener \u015fi creative director al RXM Creative Ora\u015f de re\u015fedin\u0163\u0103: New York, SUA De ce v\u0103 e cel mai dor din Rom\u00e2nia? De o cin\u0103 la Coliba Haiducilor \u00een Poiana Bra\u015fov, dup\u0103 o zi de snowboard cu p\u0103rin\u0163ii \u015fi fratele meu. Ce s-a schimbat de c\u00e2nd a\u0163i plecat? Cred c\u0103 s-a schimbat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[9646,255,7985,306,452,274,6569,10209,31534,35780,98,19707],"class_list":["post-164545","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-agentie","tag-antreprenori","tag-brasov","tag-bucuresti","tag-director","tag-incepere","tag-londra","tag-new-york","tag-partener","tag-raul","tag-romania","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164545"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164545\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}