{"id":16451,"date":"2010-01-12T14:21:45","date_gmt":"2010-01-12T14:21:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16451"},"modified":"2026-04-02T15:03:41","modified_gmt":"2026-04-02T15:03:41","slug":"producatorul-nivea-si-a-redus-profitul-cu-o-treime","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16451","title":{"rendered":"Producatorul Nivea si-a redus profitul cu o treime"},"content":{"rendered":"<p>Profitul net a scazut de la 567 milioane euro in 2008, la 379<br \/>\nmilioane euro in anul care s-a incheiat, iar marja comerciala s-a<br \/>\nredus cu 1,5 puncte procentuale, la 10,2%. Vanzarile companiei au<br \/>\nscazut cu 3,7% in termeni nominali in 2009 si au totalizat 5,75<br \/>\nmiliarde euro, comparativ cu aproximativ 6 miliarde euro in<br \/>\n2008.<\/p>\n<p>Divizia de produse de infrumusetare a inregistrat venituri in<br \/>\nscadere cu 2,2%, totalizand 5 miliarde euro. America Latina si<br \/>\nChina au adus cresteri de doua cifre pentru aceasta categorie de<br \/>\nproduse, in timp ce vanzarile din Europa de Vest s-au redus. Tesa,<br \/>\ndivizia de banda adeziva, si-a diminuat incasarile cu 12,8%, la 737<br \/>\nmilioane euro, pe fondul scaderii comenzilor din partea clientilor<br \/>\nindustriali.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beiersdorf, producatorul cremelor Nivea, a inregistrat un profit cu 33% mai mic in 2009 comparativ cu anul anterior, pe fondul scaderii abrupte a vanzarilor de produse de infrumusetare, se arata intr-un comunicat al companiei germane.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[15036,6278,15035,9506],"class_list":["post-16451","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-beiersdorf","tag-fmcg","tag-nivea","tag-scaderi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16451"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16451\/revisions"}],"predecessor-version":[{"id":36465,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16451\/revisions\/36465"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}