{"id":164462,"date":"2018-09-19T16:35:00","date_gmt":"2018-09-19T16:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=164462"},"modified":"2018-09-19T16:35:00","modified_gmt":"2018-09-19T16:35:00","slug":"din-maramures-la-paris-cum-a-reusit-alexandra-crisan-sa-ajunga-global-senior-brand-manager-pentru-danone-in-franta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=164462","title":{"rendered":"Din Maramures la Paris. Cum a reu\u015fit Alexandra Cri\u015fan s\u0103 ajung\u0103 global senior brand manager pentru Danone in Fran\u0163a"},"content":{"rendered":"

\nAlexandra Cri\u015fan
\nFunc\u0163ie: global senior brand manager Danone
\nOra\u015f de re\u015fedin\u0163\u0103: Paris, Fran\u0163a<\/strong><\/p>\n

\nV\u0103 g\u00e2ndi\u0163i s\u0103 v\u0103 \u00eentoarce\u0163i \u00een \u0163ar\u0103? C\u00e2nd?<\/strong>
\nM\u0103 \u00eentorc \u00een \u0163ar\u0103 \u00een fiecare an, de vreo 3-4 ori, s\u0103 \u00eemi vizitez familia \u00een Maramures \u015fi prietenii la Bucure\u015fti. Pe termen mediu nu m\u0103 v\u0103d \u00eenapoi \u00een Rom\u00e2nia. Dac\u0103 m\u0103 \u00eentorc, probabil c\u0103 a\u015f face-o ca antreprenor. Ne-am g\u00e2ndit recent (\u00eempreun\u0103 cu so\u0163ul – n.red.) dac\u0103 s\u0103 investim, de la distan\u0163\u0103, \u00eentr-o pensiune \u00een Maramure\u015f, \u00eens\u0103 cu actuala scen\u0103 politic\u0103 mai a\u015ftept\u0103m s\u0103 vedem \u00een ce direc\u0163ie o ia Rom\u00e2nia. Momentan nu e prea \u00eencurajator.<\/p>\n

\nZece pove\u015fti ale unor rom\u00e2ni care au reu\u015fit. Cum au ajuns s\u0103 lucreze pentru NASA, \u00een laboratoarele de cercetare ale unor gigan\u0163i sau chiar s\u0103 conduc\u0103 companii de sute de milioane de dolari<\/a><\/strong><\/span><\/p>\n

\n <\/div>\n

\nC\u00e2nd a\u0163i venit ultima dat\u0103 acas\u0103? Ce s-a schimbat de c\u00e2nd a\u0163i plecat?<\/strong>
\nUltima dat\u0103 am fost acas\u0103 la sf\u00e2r\u015fit de iulie, c\u00e2nd m-am c\u0103s\u0103torit, iar \u00eenainte de asta \u00een mai, a\u015fa c\u0103 nu s-au schimbat foarte multe \u00eentre timp. Fa\u0163\u0103 de c\u00e2nd m-am mutat \u00een Fran\u0163a, acum patru ani, mi se pare c\u0103 infla\u0163ia a fost foarte puternic\u0103 (m\u0103 mir mereu de c\u00e2t de mari sunt pre\u0163urile fa\u0163\u0103 de c\u00e2nd locuiam \u00een \u0163ar\u0103) \u015fi v\u0103d din ce \u00een ce mai mul\u0163i turi\u015fti.<\/p>\n

\n
\nSpune\u0163i-mi trei lucruri care ar trebui \u00eembun\u0103t\u0103\u0163ite \u00een Rom\u00e2nia<\/strong>
\nAr trebui \u00eencurajat sistemul privat (\u00eentreprinderile mici \u015fi mijlocii) s\u0103 se dezvolte cu tot ce implic\u0103 asta, de la taxe la birocra\u0163ie.
\nEduca\u0163ia – avem nevoie s\u0103 \u00eenv\u0103\u0163\u0103m cum s\u0103 ne adapt\u0103m rapid la lumea de azi, cum s\u0103 g\u00e2ndim, ce \u00eenseamn\u0103 politica etc. Nu doar s\u0103 \u00eenv\u0103\u0163\u0103m pe de rost ca ni\u015fte robo\u0163ei. Mentalitatea – ne a\u015ftept\u0103m ca cei de sus s\u0103 nu fie corup\u0163i, \u00eens\u0103 pe de alt\u0103 parte ni se pare perfect normal s\u0103 d\u0103m o \u201emic\u0103 aten\u0163ie\u201d pe ici, pe colo. A\u015f mai ad\u0103uga spitalele – sistemul medical din Rom\u00e2nia este grav bolnav.<\/p>\n

\nParlez-vous fran\u00e7ais? <\/strong>Alexandra Cri\u015fan este global senior brand manager \u00een cadrul gigantului Danone \u015fi locuie\u015fte ast\u0103zi la Paris, capitala Fran\u0163ei \u015fi una dintre cele mai iubite urbe din lume, supranumit\u0103 Ora\u015ful Luminilor sau cel mai romantic loc de pe p\u0103m\u00e2nt. Pentru un locuitor al ora\u015fului \u00eens\u0103, lucrurile arat\u0103 un pic diferit fa\u0163\u0103 de un turist.<\/p>\n

\n\u201eTraficul e cam la fel (ca \u00een Bucure\u015fti – n.red.), dar \u00een Paris foarte mul\u0163i oameni nu au ma\u015fin\u0103\u201d, spune executivul rom\u00e2n. E totodat\u0103 mult mai greu s\u0103 g\u0103se\u015fti loc de parcare, \u00eens\u0103 transportul public este foarte eficient. \u201e\u00cen Rom\u00e2nia, pe de alt\u0103 parte, mi se pare c\u0103 e mai u\u015for s\u0103 fii pieton, pentru c\u0103 ma\u015finile opresc la trecere. \u00cen Paris e un fel de lupt\u0103 \u2212 dac\u0103 ai tupeu, treci strada, dac\u0103 nu, mai a\u015ftep\u0163i pu\u0163in.\u201d<\/p>\n

\nMai mult, cafeaua e mai bun\u0103 la Bucure\u015fti, \u00eens\u0103 Parisul compenseaz\u0103 din plin c\u00e2nd vine vorba de p\u00e2ine, br\u00e2nz\u0103 \u015fi vin. \u015ei totu\u015fi, cum a ajuns Alexandra Cri\u015fan s\u0103 locuiasc\u0103 la Paris? A absolvit ASE-ul, Facultatea de Marketing, \u015fi are un master tot \u00een marketing de la aceea\u015fi universitate. A \u00eenceput s\u0103 lucreze \u00een timpul facult\u0103\u0163ii, c\u00e2nd avea 21 de ani. \u201eVoiam \u00eenc\u0103 de pe atunci s\u0103 \u00eemi construiesc o carier\u0103, a\u015fa c\u0103 am zis c\u0103 e cel mai bine dac\u0103 \u00eencep direct \u00een domeniul marketing.\u201c<\/p>\n

\nA \u00eenceput \u00eent\u00e2i part-time, apoi full-time, la o companie de cercetare de pia\u0163\u0103. Dup\u0103 doi ani a plecat pentru \u015fase luni \u00een Spania cu programul Erasmus. Iar c\u00e2nd s-a \u00eentors, a \u00eenceput s\u0103 lucreze pentru produc\u0103torul francez de lactate Danone, un gigant cu prezen\u0163\u0103 mondial\u0103 \u015fi un nume de top pe pia\u0163a rom\u00e2neasc\u0103 de profil. \u201eLuna asta s\u0103rb\u0103toresc 9 ani (de c\u00e2nd lucrez pentru Danone – n.red.). Ini\u0163ial, credeam c\u0103 dup\u0103 maximum doi ani voi schimba compania, \u00eens\u0103 nu am avut de ce. Mereu am g\u0103sit noi provoc\u0103ri, care m-au ajutat s\u0103 m\u0103 dezvolt.\u201d A \u00eenceput ca marketing trainee, a devenit apoi junior brand manager \u015fi a crescut ulterior p\u00e2n\u0103 la rolul de senior brand manager al echipei de la Bucure\u015fti.<\/p>\n

\n
\n\u201eUna dintre provoc\u0103rile pe care mi le doream era s\u0103 lucrez \u00een str\u0103in\u0103tate. Iar Danone m-a adus \u00een 2015 la Paris, unde este sediul central al companiei.\u201d Motivul plec\u0103rii, dup\u0103 cum spune chiar ea, nu a fost faptul c\u0103 nu \u00eei placea via\u0163a de la Bucure\u015fti. \u201eMotivul este c\u0103 de mic\u0103 mi-am dorit s\u0103 \u00eemi l\u0103rgesc perspectiva, s\u0103 v\u0103d cum locuiesc al\u0163i oameni din jurul lumii. C\u0103l\u0103toriile mele nu se vor opri \u00een Fran\u0163a. Acum ne facem planuri s\u0103 ne mut\u0103m \u00een Africa anul viitor.\u201d Dup\u0103 trei ani \u00een echipa interna\u0163ional\u0103 a Danone, Alexandra Cri\u015fan afirm\u0103 c\u0103 a dorit s\u0103 se \u00eentoarc\u0103 \u00eentr-o echip\u0103 local\u0103. \u201eMunca \u015fi atmosfera sunt diferite \u00eentre cele dou\u0103 posturi.\u201d Astfel, din octombrie anul trecut s-a mutat pe un post local, unde se ocup\u0103 de tot ce \u00eenseamn\u0103 marketing pentru brandurile Actimel \u015fi Danacol pentru pia\u0163a din Fran\u0163a. \u201eAm o echip\u0103 t\u00e2n\u0103r\u0103, supermotivat\u0103 \u015fi lucr\u0103m bine \u00eempreun\u0103.\u201d Vorbe\u015fte \u00een francez\u0103 toat\u0103 ziua. \u201eLa \u00eenceput mai b\u00e2lb\u00e2it, azi mai cursiv.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Alexandra Cri\u015fan Func\u0163ie: global senior brand manager Danone Ora\u015f de re\u015fedin\u0163\u0103: Paris, Fran\u0163a V\u0103 g\u00e2ndi\u0163i s\u0103 v\u0103 \u00eentoarce\u0163i \u00een \u0163ar\u0103? C\u00e2nd? M\u0103 \u00eentorc \u00een \u0163ar\u0103 \u00een fiecare an, de vreo 3-4 ori, s\u0103 \u00eemi vizitez familia \u00een Maramures \u015fi prietenii la Bucure\u015fti. Pe termen mediu nu m\u0103 v\u0103d \u00eenapoi \u00een Rom\u00e2nia. Dac\u0103 m\u0103 \u00eentorc, probabil […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698],"tags":[7179,306,272,41162,7926,7909,274,6064,13875,7178,4999,80,98],"class_list":["post-164462","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","tag-brand","tag-bucuresti","tag-companie","tag-crisan","tag-danone","tag-franta","tag-incepere","tag-manager","tag-maramures","tag-marketing","tag-paris","tag-refuz","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164462"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164462\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}