\nNestle, Unilever \u015fi Coca-Cola sunt doar c\u00e2teva dintre companiile care se lupt\u0103 pentru businessul indian de nutri\u0163ie Horlick de\u0163inut de GlaxoSmithKline. Gigan\u0163ii pun pe mas\u0103 peste 4 miliarde de dolari de fiecare \u00een cadrul licita\u0163iei, potrivit unor surse citate de Reuters.<\/p>\n
\nOfertele ini\u0163iale au fost depuse p\u00e2n\u0103 luni, iar cei trei gigan\u0163i din zona de bunuri de consum sunt v\u0103zu\u0163i drept favori\u0163i \u00een cursa final\u0103 pentru un business care ofer\u0103 o amprent\u0103 semnificativ\u0103 \u00eentr-o pia\u0163\u0103 emergent\u0103 care cre\u015fte peste a\u015ftept\u0103ri.<\/p>\n
\nChiar dac\u0103 oamenii din India au fost pu\u015fi sub presiunea unei monede devalorizate \u015fi a unor taxe crescute recent, popula\u0163ia \u0163\u0103rii este \u00een cre\u015ftere, iar averile din ce \u00een ce mai mari determin\u0103 companiile mari s\u0103 \u00ee\u015fi \u00eencerce norocul \u00een pia\u0163a respectiv\u0103.<\/p>\n
\nNu a fost clar transmis ce alte companii mai particip\u0103 \u00een aceast\u0103 curs\u0103, \u00eens\u0103 este cunoscut faptul c\u0103 Reckitt Benckiser, o companie dornic\u0103 de a-\u015fi \u00eenfiin\u0163a propria opera\u0163iune pe segmentul de s\u0103n\u0103tate \u015fi nutri\u0163ie, nu a lansat nicio ofert\u0103.<\/p>\n
\nHorlicks a fost lansat\u0103 drept o b\u0103utur\u0103 pe baz\u0103 de mal\u0163 a c\u0103rei re\u0163et\u0103 dateaz\u0103 \u00eenc\u0103 din 1873, c\u00e2nd doi britanici, James \u015fi William Horlick, au fondat o companie \u00een Chicago pentru a \u00eencepe produc\u0163ia de mas\u0103. B\u0103utura a ajuns \u00een India prima dat\u0103 prin intermediul solda\u0163ilor care au luptat \u00een armata britanic\u0103 \u00een Primul R\u0103zboi Mondial.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Nestle, Unilever \u015fi Coca-Cola sunt doar c\u00e2teva dintre companiile care se lupt\u0103 pentru businessul indian de nutri\u0163ie Horlick de\u0163inut de GlaxoSmithKline. Gigan\u0163ii pun pe mas\u0103 peste 4 miliarde de dolari de fiecare \u00een cadrul licita\u0163iei, potrivit unor surse citate de Reuters. Ofertele ini\u0163iale au fost depuse p\u00e2n\u0103 luni, iar cei trei gigan\u0163i din zona de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,6517,14624],"class_list":["post-164450","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-coca-cola","tag-nutritie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164450"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164450\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}