{"id":164436,"date":"2018-09-18T18:30:05","date_gmt":"2018-09-18T18:30:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=164436"},"modified":"2018-09-18T18:30:05","modified_gmt":"2018-09-18T18:30:05","slug":"in-ciuda-perceptiei-data-de-cozi-vanzarile-per-magazin-au-scazut-la-o-treime-in-comertul-modern-in-ultimul-deceniu-declinul-vine-pe-fondul-apetitului-crescut-al-retailerilor-pentru-magazine-pe-forma","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=164436","title":{"rendered":"\u00cen ciuda percep\u0163iei dat\u0103 de cozi, v\u00e2nz\u0103rile per magazin au sc\u0103zut la o treime \u00een comer\u0163ul modern \u00een ultimul deceniu. Declinul vine pe fondul apetitului crescut al retailerilor pentru magazine pe format mic"},"content":{"rendered":"<div>\nDeclinul poate fi pus pe de-o parte din expansiunea puter\u00adnic\u0103 a celor zece juc\u0103tori str\u0103ini care a dus la cre\u015f\u00adte\u00adrea concuren\u0163ei. Pe de alt\u0103 parte, sc\u0103derea se explic\u0103 \u015fi prin faptul c\u0103 retailerii au pariat \u00een acest ultim deceniu pe magazine mai mici ca suprafa\u0163\u0103 \u015fi cu v\u00e2nz\u0103ri pe m\u0103sur\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nV\u00e2nzarea medie per magazin este un indicator cheie \u00een retail, mai ales pentru juc\u0103torii care au mers cu acela\u015fi tip de format \u00een toat\u0103 perioada. Cifra de afaceri total\u0103 este influen\u0163at\u0103 de num\u0103rul de deschideri operate de o com\u00adpanie, pe c\u00e2nd un retailer care merge pe magazine de supra\u00adfa\u0163\u0103 similar\u0103 poate lua \u00een calcul indicatorul de v\u00e2n\u00adza\u00adre per unitate ca un reper al businessului \u015fi al consumului totodat\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nPe pia\u0163a din Rom\u00e2nia \u00eens\u0103, \u00een ultimii ani, juc\u0103torii au pre\u00adferat s\u0103 \u00ee\u015fi diversifice portofoliu, opt\u00e2nd fie pentru o palet\u0103 mai larg\u0103 de formate, fie pentru suprafe\u0163e diferite sub acela\u015fi format. Aceste calcule sunt \u00eens\u0103 un exerci\u0163iu jur\u00adna\u00adlistic, nu iau \u00een calcul data de deschidere a fiec\u0103rei uni\u00adt\u0103\u0163i \u015fi nici nu fac o medie ponderat\u0103 \u00een func\u0163ie de suprafa\u0163\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.zf.ro\/companii\/ciuda-perceptiei-data-cozi-vanzarile-per-magazin-au-scazut-treime-comertul-modern-ultimul-deceniu-declinul-vine-fondul-apetitului-crescut-retailerilor-magazine-format-mic-17523283\">Cititi mai multe pe www.zf.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un magazin din comer\u0163ul modern a avut anul trecut v\u00e2n\u00adz\u0103ri medii de circa 24 de milioane de lei, de aproape trei ori mai mici dec\u00e2t \u00een 2008, ultimul an de boom economic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,16249,246,9426,8789,7876,12752,8301,387,21163,413,8327,24193,7212],"class_list":["post-164436","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-cozi","tag-crestere","tag-declin","tag-fond","tag-format","tag-jucatori","tag-magazin","tag-magazine","tag-perceptie","tag-retaileri","tag-scadere","tag-trecut","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164436"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164436\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}