{"id":164420,"date":"2018-09-18T11:26:00","date_gmt":"2018-09-18T11:26:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=164420"},"modified":"2018-09-18T11:26:00","modified_gmt":"2018-09-18T11:26:00","slug":"gigantul-coca-cola-ia-in-considerare-intrarea-pe-o-piata-de-bauturi-la-care-nimeni-nu-se-astepta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=164420","title":{"rendered":"Gigantul Coca-Cola ia \u00een considerare intrarea pe o pia\u0163a de b\u0103uturi la care nimeni nu se a\u015ftepta"},"content":{"rendered":"<p>\nReprezentan\u0163ii Coca-Cola au declarat recent, potrivit presei interna\u0163ionale, c\u0103 \u201durm\u0103resc atent\u201d evolu\u0163ia substan\u0163ei denumit\u0103 canabidiol (CBD), care se reg\u0103se\u015fte \u00een marijuana \u015fi nu are efecte psihoactive.<\/p>\n<p>\n\u201dEste o pia\u0163\u0103 care se dezvolt\u0103 rapid. Deocamdat\u0103 nu am luat decizii concrete\u201d, au spus reprezentan\u0163ii Coca-Cola, potrivit CNN.<br \/>\nSubstan\u0163a CBD este folosit\u0103 \u00een scopuri medicale, cum ar fi tratarea inflama\u0163iilor, durerii \u015fi a gre\u0163urilor.<br \/>\nPotrivit Bloomberg, reprezentan\u0163i ai Coca-Cola au discutat \u015fi cu Aurora Cannabis, o compania produc\u0103toare de canabis canadian\u0103 care \u015fi-a manifestat interesul pentru produc\u0163ia b\u0103uturilor din canabis. Niciuna dintre companii nu a f\u0103cut declara\u0163ii care s\u0103 confirme aceste zvonuri.<\/p>\n<p>\n\u201dSe \u00eent\u00e2mpl\u0103 at\u00e2t de multe \u00een aceast\u0103 industrie \u00eenc\u00e2t noi consider\u0103m c\u0103 exist\u0103 un poten\u0163ial imens\u201d, a spus purt\u0103torul de cuv\u00e2nt al Aurora. \u201d\u015etiri precum aceasta reprezint\u0103 o validare a poten\u0163ialului imens pe care \u00eel are la nivel global industria canabisului\u201d.<\/p>\n<p>\n<br \/>\nConstellation Brands, produc\u0103torul berii Corona, a anun\u0163at luna trecut\u0103 o investi\u0163ie de 4 miliarde de dolari \u00een compania canadian\u0103 produc\u0103toare de canabis Canopy Growth.<\/p>\n<p>\nTotu\u015fi, at\u00e2t canabisul, c\u00e2t \u015fi CBD sunt considerate ilegale \u00een Statele Unite, chiar dac\u0103 exist\u0103 c\u00e2teva state care au legalizat marijuana. Anali\u015ftii cita\u0163i de CNN spun c\u0103 orientarea Coca-Cola spre acest tip de ingrediente face parte din strategia pe termen lung a companiei &#8211; \u00een situa\u0163ia \u00een care acestea vor deveni la un moment dat legale. Bonnie Herzog, analist al Wells Fargo, estimeaz\u0103 c\u0103 b\u0103uturile infuzate cu canabis ar putea genera o pia\u0163\u0103 anual\u0103 de 50 de miliarde de dolari \u00een Statele Unite &#8211; valoare care reprezint\u0103 aproximativ jum\u0103tate din v\u00e2nz\u0103rile de bere, care au ajuns la 117 miliarde de dolari.<\/p>\n<p>\nAt\u00e2t Coca-Cola c\u00e2t \u015fi PepsiCo \u00eencearc\u0103 s\u0103 \u00ee\u015fi extinde businessul \u00een afara b\u0103uturilor tradi\u0163ionale, \u00een contextul \u00een care oamenii beau mai pu\u0163in suc, fiind preocupa\u0163i de s\u0103n\u0103tate. Coca-Cola, de pild\u0103, a anun\u0163at recent achizi\u0163ia Costa Coffe, pentru 5 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reprezentan\u0163ii Coca-Cola au declarat recent, potrivit presei interna\u0163ionale, c\u0103 \u201durm\u0103resc atent\u201d evolu\u0163ia substan\u0163ei denumit\u0103 canabidiol (CBD), care se reg\u0103se\u015fte \u00een marijuana \u015fi nu are efecte psihoactive. \u201dEste o pia\u0163\u0103 care se dezvolt\u0103 rapid. Deocamdat\u0103 nu am luat decizii concrete\u201d, au spus reprezentan\u0163ii Coca-Cola, potrivit CNN. Substan\u0163a CBD este folosit\u0103 \u00een scopuri medicale, cum ar fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,8362,7213,18132,6517,272,9637,9782,947,293,161,60,80,9789],"class_list":["post-164420","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-bauturi","tag-bere","tag-cnn","tag-coca-cola","tag-companie","tag-continut","tag-declaratii","tag-droguri","tag-intrare","tag-miliarde","tag-piata","tag-refuz","tag-reprezentanti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164420"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/164420\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}