{"id":16405,"date":"2010-01-11T14:00:00","date_gmt":"2010-01-11T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16405"},"modified":"2026-04-02T15:02:29","modified_gmt":"2026-04-02T15:02:29","slug":"heineken-cumpara-producatorul-mexican-femsa-pentru-38-mld-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16405","title":{"rendered":"Heineken cumpara producatorul mexican FEMSA pentru 3,8 mld. euro"},"content":{"rendered":"<p>Preluarea FEMSA va transforma compania mexicana in al doilea<br \/>\nactionar al grupului, cu o participatie de 12,5% in cadrul Heineken<br \/>\nsi de 14,9% in cadrul holdingului, relateaza Reuters. FEMSA va mai<br \/>\navea dreptul de a numi doi directori in consiliul administrativ,<br \/>\ninsa fara functii executive.<\/p>\n<p>Costurile cu integrarea producatorului mexican sunt estimate la<br \/>\n150 milioane euro pe an, pana in 2013.<\/p>\n<p>Prin aceasta miscare strategica Heineken se asteapta sa isi<br \/>\nconsolideze pozitia pe piata din Statele Unite ale Americii,<br \/>\ndevenind unicul importator si distribuitor al marcilor FEMSA, dar<br \/>\nsi pe piata hispanica. Heineken isi va largi portofoliul cu marci<br \/>\npremium mexicane precum Sol, Bohemia, Carta Blanca si Tecate.<\/p>\n<p>Brandurie FEMSA vor majora volumele comercializate de Heineken<br \/>\nin SUA cu 28%, la 7,9 milioane hectolitri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken a anuntat ca va plati 3,8 miliarde euro pentru FEMSA, al doilea producator ca marime de pe piata mexicana, prin emiterea de actiuni cu scopul de a obtine pozitia de lider pe pietele latino-americane.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[170,14972,6278,8168],"class_list":["post-16405","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-achizitie","tag-femsa","tag-fmcg","tag-heineken"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16405"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16405\/revisions"}],"predecessor-version":[{"id":36420,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16405\/revisions\/36420"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}