Sf\u00e2r\u015fitul incredibil al celui mai puternic executiv din industria mondial\u0103 a publicit\u0103\u0163ii \u015fi marketingului: \u00ce\u015fi f\u0103cea pl\u0103cerile pe banii companiei, nicio asistent\u0103 personal\u0103 nu rezista mai mult de 18 luni, iar \u015foferul s-a r\u0103zbunat pe el \u015fi i-a \u00eencheiat cariera pentru c\u0103 l-a dat afar\u0103<\/a><\/strong><\/p>\n\nExecutivul \u00een v\u00e2rst\u0103 de 51 de ani preia c\u00e2rma companiei \u00eentr-un moment dificil at\u00e2t pentru WPP c\u00e2t \u015fi pentru \u00eentreaga industrie de advertising.<\/p>\n
\nCotele de pia\u0163\u0103 ale companiei au sc\u0103zut \u00een contextul \u00een care gigan\u0163ii din sectorul de consum \u00ee\u015fi reduc cheltuielile cu publicitatea, iar competi\u0163ia se intensific\u0103 odat\u0103 cu apari\u0163ia noilor juc\u0103tori din pia\u0163a de digital.<\/p>\n
\nWPP, o re\u0163ea vast\u0103 de sute de agen\u0163ii de publicitate printre care cele J. Walter Thompson \u015fi Ogilvy, a fost for\u0163at\u0103 s\u0103 \u00ee\u015fi g\u0103seasc\u0103 un nou lider dup\u0103 ce Sorrell a demisionat ca urmare a unei anchete desf\u0103\u015furate de board cu privire la o serie de comportamente necorespunz\u0103toare, acuza\u0163ii pe care le-a negat.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
WPP l-a numit pe Mark Read \u00een pozi\u0163ia de CEO dup\u0103 plecarea liderului Martin Sorrell, aleg\u00e2nd astfel unul dintre favori\u0163ii pentru aceast\u0103 pozi\u0163ie, c\u0103ruia i se \u00eencredin\u0163eaz\u0103 misiunea de a da o nou\u0103 direc\u0163ie gigantului, potrivit Fortune. Read a ajutat la conducerea celei mai mari companii de advertising din lume din pozi\u0163ia de COO interimar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,10343,7518],"class_list":["post-163988","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-plecare","tag-preluare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163988"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163988\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}