{"id":163823,"date":"2018-08-28T18:24:06","date_gmt":"2018-08-28T18:24:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=163823"},"modified":"2018-08-28T18:24:06","modified_gmt":"2018-08-28T18:24:06","slug":"cum-se-vede-extinderea-retailului-farma-in-orasele-mici-marile-lanturi-iau-locul-jucatorilor-independenti-si-intra-cu-mai-multe-locatii-in-acelasi-oras","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=163823","title":{"rendered":"Cum se vede extinderea retailului farma \u00een ora\u015fele mici: marile lan\u0163uri iau locul juc\u0103torilor independen\u0163i \u015fi intr\u0103 cu mai multe loca\u0163ii \u00een acela\u015fi ora\u015f"},"content":{"rendered":"<div>\nSitua\u0163ia din G\u0103e\u015fti nu se \u00eencadreaz\u0103 \u00een ponderea stabilit\u0103 de legea farmaciei (o farmacie la 4.000 de locuitori \u00een cazul ora\u015felor care nu sunt re\u015fedin\u0163e de jude\u0163). Lan\u0163ul Catena, liderul pie\u0163ei de retail farmaceutic, controlat de antreprenoarea Anca Vlad, are trei farmacii \u00een G\u0103e\u015fti. \u015ei Help Net are o farmacie \u00een ora\u015ful d\u00e2mbovi\u0163ean, iar restul de trei farmacii sunt ale unor juc\u0103tori independen\u0163i.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen compara\u0163ie, \u00een urm\u0103 cu cinci &#8211; \u015fase ani, \u00eenainte de extinderea puternic\u0103 a marilor lan\u0163uri, \u00een G\u0103e\u015fti erau doar farmacii independente. Dou\u0103 dintre acestea au fost preluate de Catena, \u00een timp ce un juc\u0103tor independent nu a rezistat \u015fi \u00een locul farmaciei este \u00een prezent o agen\u0163ie de turism.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201eCa trend, micii \u00eentreprinz\u0103tori, micile lan\u0163uri locale de trei-cinci farmacii caut\u0103 oportunit\u0103\u0163i \u015fi cum \u00een ora\u015fele mari este ocupat, atunci ei se \u00eendreapt\u0103 spre rural \u015fi ora\u015fele mici \u015fi se formeaz\u0103 minilan\u0163uri jude\u0163ene. Pia\u0163a are o dinamic\u0103 de apari\u0163ie \u015fi dispari\u0163ie. Formarea oligopolurilor, \u00een loc s\u0103 duc\u0103 la sc\u0103deri de pre\u0163uri, a dus la dispari\u0163ia diversit\u0103\u0163ii la lan\u0163uri. Cei care pl\u0103tesc tax\u0103 de raft sau dau discounturi suplimentare ajung pe raft\u201c, a spus pentru ZF Laszlo Lorenzovici, con\u00adsultant farma, director general la Hospital Consulting.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.zf.ro\/companii\/cum-se-vede-extinderea-retailului-farma-in-orasele-mici-marile-lanturi-iau-locul-jucatorilor-independenti-si-intra-cu-mai-multe-locatii-in-acelasi-oras-17487508\">Cititi mai multe pe www.mediafax.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ora\u015ful G\u0103e\u015fti din jude\u0163ul D\u00e2m\u00adbovi\u0163a are \u015fapte farmacii amplasate \u00een zona central\u0103, de\u015fi num\u0103rul de locuitori este mai mic de 15.000 de persoane, astfel c\u0103 o farmacie deserve\u015fte \u00een jur de 2.200 de locuitori. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,30159,10753,10100,13018,7281,8088,13659,7824,35292,18509,293,12752,9977,80],"class_list":["post-163823","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-caz","tag-centrala","tag-control","tag-dambovita","tag-extindere","tag-farma","tag-farmacie","tag-farmacii","tag-gaesti","tag-independenta","tag-intrare","tag-jucatori","tag-locuitori","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163823"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163823\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}