\nB\u0103rba\u0163ii sunt mai orienta\u0163i dec\u00e2t femeile spre opera\u0163iuni de Internet Banking. Astfel, dac\u0103 femeile utilizeaz\u0103 acest serviciu zilnic sau de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103 \u00een procent de 26%, \u00een cazul b\u0103rba\u0163ilor se constat\u0103 o diferen\u0163\u0103 de +12% (38%). Dac\u0103 ne referim \u00een continuare la cei care utilizeaz\u0103 Internet Bankingul cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, se observ\u0103 \u015fi \u00een acest caz diferen\u0163e pe categorii de gen (fa\u0163\u0103 de total popula\u0163ie – 42%). Procentul femeilor este \u015fi de aceast\u0103 dat\u0103 mai sc\u0103zut comparativ cu cel al b\u0103rba\u0163ilor: 37% versus 48%.<\/p>\n
\nAnaliz\u00e2nd comportamentul de consum pe categorii de v\u00e2rst\u0103, se constat\u0103 c\u0103 cei cu v\u00e2rste cuprinse \u00eentre 31-45 de ani sunt cei mai devota\u0163i consumatori, acest target aleg\u00e2nd s\u0103 foloseasc\u0103 Internet Bankingul cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103 \u00een procent de 46%. Referindu-ne la aceea\u015fi frecven\u0163\u0103 de consum, tinerii cu v\u00e2rste cuprinse \u00eentre 18-30 au un comportament similar cu cel al persoanelor de 46-65 de ani, \u00een cazul ambelor categorii de v\u00e2rst\u0103 \u00eenregistr\u00e2ndu-se un procent de 40%. <\/p>\n
\n\u201eDiferen\u0163e apar \u015fi atunci c\u00e2nd ne raportam la nivelul de educa\u0163ie al popula\u0163iei. Cea cu o educa\u0163ie medie \u015fi sub-medie este caracterizat\u0103 de un consum mai sc\u0103zut de Internet Banking, comparativ cu cea care beneficiaz\u0103 de un nivel \u00eenalt de educa\u0163ie\u201d, sus\u0163ine Julien Zidaru, managing partner Exact Business Solutions. Mai exact, ultima categorie men\u0163ionat\u0103 utilizeaz\u0103 Internet Bankingul \u00een procent de 50% cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103 (cu 16% mai mult dec\u00e2t cei cu o educa\u0163ie medie \u015fi sub-medie) \u015fi \u00een procent de 71% cel pu\u0163in o dat\u0103 pe lun\u0103 (cu 20% mai mult dec\u00e2t cei cu un nivel mediu \u015fi sc\u0103zut de educa\u0163ie \u015fi cu +10% fa\u0163\u0103 de media na\u0163ional\u0103). Cei care folosesc Internet Bankingul zilnic sau de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103 sunt tot cei cu un nivel \u00eenalt de educa\u0163ie – 37%, procentul celor care \u00eel utilizeaz\u0103 cu aceea\u015fi frecven\u0163\u0103 din r\u00e2ndul persoanelor cu educa\u0163ie medie \u015fi sub-medie fiind de 26%.<\/p>\n
\n\u00cen concluzie, b\u0103rbatul cu educa\u0163ie superioar\u0103 este cel care folose\u015fte cel mai des serviciile de Internet Banking: 74% cel pu\u0163in o dat\u0103 pe lun\u0103, 52% cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, 41% zilnic sau de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n
\nRealiz\u00e2nd, de asemenea, o ierarhie \u00een func\u0163ie de m\u0103rimea ora\u015felor \u0163\u0103rii, Bucure\u015ftiul este \u00een topul consumului de Internet Banking: 71% dintre bucure\u015fteni acceseaz\u0103 acest serviciu cel pu\u0163in o dat\u0103 pe lun\u0103, 53% cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, iar 41% zilnic sau de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103. \u00cendrept\u00e2nd privirea spre mediul rural, constat\u0103m o deschidere a locuitorilor spre zona de Internet Banking: 49% dintre ei apeleaz\u0103 la acest instrument cel pu\u0163in o dat\u0103 pe lun\u0103, 35% cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, iar 24% zilnic sau de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Conform studiului cantitativ \u201eDigital Evolution: Connected Consumer Monitor\u201d, realizat de Exact Business Solutions \u00een iunie 2018, cele mai multe persoane – 42% deruleaz\u0103 opera\u0163iuni de Internet Banking cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103: de mai multe ori pe zi \u2013 9%, de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103 \u2013 23%, \u015fi o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103 \u2013 10% . <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16767,31222,12946,15738,235,30159,13321,17122,9817,32938,32785,8219,200,32766,33225,171,8103,10338,7177,32991,173,8327,9130,7853],"class_list":["post-163778","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-accesare","tag-barbat","tag-barbati","tag-bucuresteni","tag-business","tag-caz","tag-comportament","tag-constatare","tag-consum","tag-derulare","tag-diferenta","tag-educatie","tag-femei","tag-folosire","tag-frecventa","tag-internet","tag-internet-banking","tag-operatiuni","tag-populatie","tag-realizare","tag-romani","tag-scadere","tag-serviciu","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163778"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163778\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}