\nMaria Chelemen coordoneaz\u0103 departamentul de marketing & digital al MOL Rom\u00e2nia, care acoper\u0103 ariile de comunicare B2C \u015fi toate activit\u0103\u0163ile care au ca scop atragerea de noi clien\u0163i, loializarea celor existen\u0163i prin programul Multibonus, reten\u0163ia clien\u0163ilor \u015fi gestionarea rela\u0163iei cu ace\u015ftia, cercet\u0103ri de pia\u0163\u0103, proiecte speciale pentru diviziile de carburan\u0163i \u015fi produse non-fuel.<\/p>\n
\nO dimensiune nou\u0103 pe care o cap\u0103t\u0103 acest departament \u0163ine de transformarea digital\u0103 a \u00eentregului grup MOL, programat\u0103 s\u0103 se desf\u0103\u015foare \u00een urm\u0103torii ani, parte dintr-o strategie ampl\u0103 structurat\u0103 \u00een 180 de proiecte noi. Coordoneaz\u0103 o echip\u0103 format\u0103 din cinci angaja\u0163i, iar 2017 a fost un an plin pentru departamentul pe care \u00eel conduce, spune ea, fiind marcat de un proces complex de rebranding al carburan\u0163ilor \u015fi de toate ac\u0163iunile pe care le-a presupus procesul de comunicare \u015fi implementare \u00een cele peste 200 de sta\u0163ii pe care MOL Rom\u00e2nia le de\u0163ine \u00een acest moment.<\/p>\n
\nPentru Maria Chelemen, unul dintre cele mai dificile momente cu care s-a confruntat \u00een carier\u0103 a fost atunci c\u00e2nd a trebuit s\u0103 fac\u0103 alegeri \u00eentre planul personal \u015fi cel profesional. \u201eSe ivise o oportunitate de a lucra \u00eentr-un context multicultural care mi-ar fi oferit perspective grozave asupra activit\u0103\u0163ii \u015fi rolului meu. Dar c\u00e2teodat\u0103 via\u0163a ne pune \u00een fa\u0163\u0103 alegeri \u015fi, \u00een final, sunt sigur\u0103 c\u0103 am f\u0103cut-o pe cea corect\u0103.\u201d Maria Chelemen a absolvit Facultatea de Studii Europene din cadrul Universit\u0103\u0163ii Babe\u015f-Bolyai din Cluj-Napoca, linia de studiu management, de\u0163ine un master \u00een marketing interna\u0163ional \u00een cadrul ASE Bucure\u015fti \u015fi o diplom\u0103 \u00een Professional Marketing ob\u0163inut\u0103 la Chartered Institute of Marketing UK.<\/p>\n
\nPeste 10 ani, crede Maria Chelemen, ar putea coordona o divizie de digital retail, \u00een ideea de abordare a consumatorilor \u00een era digital\u0103 sau \u00een ce va urma acesteia. \u201eNu am o preferin\u0163\u0103 pentru o industrie anume, de\u015fi m\u0103 pasioneaz\u0103 businessurile complexe, unde trebuie s\u0103 sari de la un produs la altul cu totul diferit, cu obiceiuri de consum diferite, cu target diferit. \u00cen cadrul MOL Rom\u00e2nia am g\u0103sit aceast\u0103 provocare pe m\u0103sur\u0103 ce compania deschide noi linii de business.\u201d<\/p>\n
\n35 de ani <\/p>\n
\nmarketing & digital manager <\/p>\n
\nMOL Rom\u00e2nia<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Maria Chelemen coordoneaz\u0103 departamentul de marketing & digital al MOL Rom\u00e2nia, care acoper\u0103 ariile de comunicare B2C \u015fi toate activit\u0103\u0163ile care au ca scop atragerea de noi clien\u0163i, loializarea celor existen\u0163i prin programul Multibonus, reten\u0163ia clien\u0163ilor \u015fi gestionarea rela\u0163iei cu ace\u015ftia, cercet\u0103ri de pia\u0163\u0103, proiecte speciale pentru diviziile de carburan\u0163i \u015fi produse non-fuel. O dimensiune […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,236,7267,306,307,6553,7380,4126,342,30806,10907,439,15646,7442,452,443,150,12847,195,9569,448,8907,274,8210,8754,76,7217,5823,6266,10338,7536,9870,7715,7518,259,80,7203,98,391,194,7630],"class_list":["post-163419","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-banca","tag-banci","tag-bucuresti","tag-cafea","tag-cariera","tag-catalog","tag-clienti","tag-continuare","tag-creare","tag-departament","tag-depozite","tag-detinere","tag-dezvoltare","tag-director","tag-echipe","tag-energie","tag-executiv","tag-experienta","tag-front","tag-functie","tag-impact","tag-incepere","tag-ing","tag-ing-bank","tag-institutii","tag-management","tag-manageri","tag-oameni","tag-operatiuni","tag-organizatii","tag-parc","tag-povesti","tag-preluare","tag-productie","tag-refuz","tag-resurse-umane","tag-romania","tag-schimbare","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163419"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163419\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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