\nZona Floreasca – Barbu V\u0103c\u0103rescu, \u00eempreun\u0103 cu \u00eemprejurimile ei, este una dintre cele mai efervescente din \u0163ar\u0103 pe mai multe segmente ale pie\u0163ei imobiliare: cl\u0103diri de birouri, retail, reziden\u0163ial. Calitatea ridicat\u0103 a companiilor prezente aici a determinat \u015fi salarii pe m\u0103sur\u0103, astfel c\u0103 angaja\u0163ii din zon\u0103 c\u00e2\u015ftig\u0103 mai mult de jum\u0103tate de miliard de euro pe an, spre 2% din masa salarial\u0103 total\u0103 din \u00eentreaga \u0163ar\u0103. Aceast\u0103 situa\u0163ie financiar\u0103 a favorizat evolu\u0163ia calit\u0103\u0163ii serviciilor oferite \u00een aceast\u0103 zon\u0103.<\/p>\n
\n\u201e\u00cen trecut, \u00een apropierea cl\u0103dirilor de birouri se reg\u0103seau doar concepte de retail simple – cantine de pr\u00e2nz \u015fi spa\u0163ii de tip coffee corner. \u00cen ton cu noile cerin\u0163e ale consumatorilor, trecerea s-a f\u0103cut treptat spre restaurante \u015fi cafenele premium, precum \u015fi c\u0103tre alte categorii de bunuri. La r\u00e2ndul lor, serviciile s-au diversificat, ajung\u00e2nd \u00een zona de coafor, servicii de cur\u0103\u0163\u0103torie sau servicii medicale, astfel \u00eenc\u00e2t un angajat s\u0103 poat\u0103 rezolva problemele de zi cu zi \u00een proximitatea locului de munc\u0103. Ne a\u015ftept\u0103m ca diversificarea s\u0103 continue prin concepte precum afterschool sau gr\u0103dini\u0163e, care s\u0103 \u00eembun\u0103t\u0103\u0163easc\u0103 via\u0163a angaja\u0163ilor\u201d, a declarat Br\u00eendu\u015fa Grama, associate retail agency \u00een cadrul Colliers International Romania.<\/p>\n
\n\u00cen ciuda extinderii anun\u0163ate, op\u0163iunile oferite de Promenada Mall, singurul centru comercial prezent \u00een zon\u0103, vor fi insuficiente pentru zecile de mii de angaja\u0163i din zona Floreasca\/Barbu V\u0103c\u0103rescu, ale c\u0103ror cheltuieli lunare doar pentru masa de pr\u00e2nz, de exemplu, ajung la aproape 3 milioane de euro. Astfel, spa\u0163iile de retail de la parterul cl\u0103dirilor de birouri, care totalizeaz\u0103 10.000 mp (aproape un sfert din suprafa\u0163a centrului comercial), vin \u00een completarea serviciilor oferite de Promenada, f\u0103r\u0103 s\u0103 reprezinte o concuren\u0163\u0103.<\/p>\n
\n\u201eRezultatele deosebite ob\u0163inute de aceste spa\u0163ii de retail vin ca urmare a asocierii oportune \u00eentre veniturile ridicate ale angaja\u0163ilor \u015fi localizarea bun\u0103, c\u0103utat\u0103 at\u00e2t de c\u0103tre operatorii HoReCa, c\u00e2t \u015fi de c\u0103tre dezvoltatorii de reziden\u0163ial. Vedem un adev\u0103rat succes al zonei de retail adiacente cl\u0103dirilor de birouri, un succes care sper\u0103m s\u0103 fie replicat \u015fi \u00een restul \u0163\u0103rii\u201d, a ad\u0103ugat Br\u00eendu\u015fa Grama.<\/p>\n
\nDezvoltatorii \u00eencep s\u0103 experimenteze \u00een acest sens prin extinderea componentei de retail: unii proprietari de birouri \u00eencearc\u0103 s\u0103 formeze un pol pentru lifestyle, iar \u00een alte zone ale Capitalei exist\u0103 deja restaurante \u015fi baruri care func\u0163ioneaz\u0103 mult peste programul de lucru al angaja\u0163ilor din apropiere, ca destina\u0163ii de sear\u0103 \u00een timpul s\u0103pt\u0103m\u00e2nii sau de brunch la sf\u00e2r\u015fit de s\u0103pt\u0103m\u00e2n\u0103. Tendin\u0163a ia amploare \u015fi la nivel na\u0163ional, ansamblurile mixte (birouri \u015fi retail \u015fi, eventual, reziden\u0163ial) devenind prioritare pentru dezvoltatori.<\/p>\n","protected":false},"excerpt":{"rendered":"
Potrivit datelor companiei de consultan\u0163\u0103 imobiliar\u0103 Colliers International Romania, \u00een zona Floreasca\/Barbu V\u0103c\u0103rescu, la fiecare 1.000 mp de cl\u0103diri de birouri exist\u0103 35-40 mp dedica\u0163i comercializ\u0103rii de diverse bunuri \u015fi servicii. \u00cen total, \u00een zona Floreasca – Barbu V\u0103c\u0103rescu, exist\u0103 \u00een jur de 10.000 mp de spa\u0163ii la parterul cl\u0103dirilor de birouri, iar chiriile generate de acestea au o pondere de 4-5% din totalul \u00eencasat de proprietari. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[192,32328,32887,7260,306,10409,8966,4675,7614,16563,272,469,32751,7539,7281,14423,30,8312,217,18388,245,9744,9965,7436,399,20885,98,15,7615,10210,5626],"class_list":["post-163322","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-angajati","tag-apropiere","tag-barbu","tag-birouri","tag-bucuresti","tag-bunuri","tag-centru-comercial","tag-chirii","tag-cladiri","tag-comercializare","tag-companie","tag-consultanta","tag-dedicatie","tag-dezvoltatori","tag-extindere","tag-floreasca","tag-imobiliare","tag-incasari","tag-international","tag-pondere","tag-prezenta","tag-promenada","tag-proprietari","tag-restaurante","tag-retail","tag-ridicare","tag-romania","tag-servicii","tag-spatii","tag-succes","tag-vin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163322"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163322\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}