\nJen Atkinson conduce una dintre cele mai de succes agen\u0163ii de turism din Marea Britanie, dar a \u00eenfruntat multe provoc\u0103ri \u015fi a luat decizii care i-au surprins, de multe ori, pe cei din jur.<\/p>\n
\nITC, o agen\u0163ie de turism fondat\u0103 \u00een 1974, s-a confruntat cu reale dificult\u0103\u0163i \u00een 2009, atunci c\u00e2nd oamenii au \u00eenceput s\u0103 reduc\u0103 \u00een mod considerabil cheltuielile cu excursii ca urmare a crizei financiare.<\/p>\n
Lucrurile erau \u015fi mai complicate, pentru c\u0103 ITC era o agen\u0163ie de mod\u0103 veche, f\u0103r\u0103 prezen\u0163\u0103 online \u015fi cu pachete destinate \u00een general celor cu venituri superioare.<\/p>\n
Atkinson era la acea vreme director de marketing, dar a avut un plan de salvare a companiei pe care l-a prezentat fondatorului, Drew Foster. “Am notat totul pe doi coli A4 \u015fi am mers la Drew. El a fost de acord \u015fi a\u015fa am ajuns s\u0103 conduc ITC”, poveste\u015fte Atkinson, ajuns\u0103 ast\u0103zi la 43 de ani, celor de la Daily Mail.<\/p>\n
Planul s\u0103u era simplu: \u00een loc s\u0103 schimbe \u00eentreaga strategie \u015fi s\u0103 intre pe zona v\u00e2nz\u0103rilor online, ea a decis s\u0103 investeasc\u0103 tot bugetul de promovare \u00een c\u0103utarea unor clien\u0163i de lux. C\u0103l\u0103toriile nu aveau s\u0103 fie neap\u0103rat unele extrem de scumpe, ci mai cur\u00e2nd orientate perfect pe cerin\u0163ele clien\u0163ilor.<\/p>\n
“M-am g\u00e2ndit c\u0103 dac\u0103 putem oferi ceva ce oamenii nu pot cump\u0103ra online, afacerea noastr\u0103 are o \u015fans\u0103 de supravie\u0163uire”, \u00ee\u015fi aminte\u015fte Atkinson.<\/p>\n
Strategia sa s-a dovedit a fi corect\u0103, iar ast\u0103zi ITC genereaz\u0103 venituri de peste 95 de milioane de lire sterline anual. Num\u0103rul angaja\u0163ilor a ajuns la peste 200, \u00een condi\u0163iile \u00een care \u00een 2009 acesta era de 80.<\/p>\n
Pentru a se asigura c\u0103 angaja\u0163ii \u015ftiu c\u00e2t mai multe despre destina\u0163ii \u015fi pachetele oferite de companie, ace\u015ftia pleac\u0103 anual \u00een dou\u0103 sau trei vacan\u0163e de lux, experiment\u00e2nd astfel ceea ce trebuie s\u0103 v\u00e2nd\u0103 apoi clien\u0163ilor.<\/p>\n
“Ideea e s\u0103 le po\u0163i oferi clien\u0163ilor exact ceea ce \u00ee\u015fi doresc. Prin urmare, atunci c\u00e2nd vorbe\u015fti de o anume destina\u0163ie, angaja\u0163ii pot sugera anumite camere sau activit\u0103\u0163i”, completeaz\u0103 Jen Atkinson.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jen Atkinson conduce una dintre cele mai de succes agen\u0163ii de turism din Marea Britanie, dar a \u00eenfruntat multe provoc\u0103ri \u015fi a luat decizii care i-au surprins, de multe ori, pe cei din jur. ITC, o agen\u0163ie de turism fondat\u0103 \u00een 1974, s-a confruntat cu reale dificult\u0103\u0163i \u00een 2009, atunci c\u00e2nd oamenii au \u00eenceput s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,10440,192,4126,9354,6915,35179,171,4127,7251,6266,539,8932,10210,30047,22400,563],"class_list":["post-163315","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-agentii-de-turism","tag-angajati","tag-clienti","tag-decizii","tag-femeie","tag-infruntare","tag-internet","tag-lux","tag-marea-britanie","tag-oameni","tag-online","tag-poveste","tag-succes","tag-trimitere","tag-ucidere","tag-vacanta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}