\nB\u0103rba\u0163ii americani, \u015fi nu numai, aleg \u00een continuare s\u0103 nu mai foloseasc\u0103 lamele de ras ca alt\u0103dat\u0103, \u00een contextul trendului lumbersexual, potrivit CNN.<\/p>\n
\nDin ce \u00een ce mai mul\u0163i b\u0103rba\u0163i \u00ee\u015fi las\u0103 barb\u0103, musta\u0163\u0103 sau cioc, \u00een timp ce al\u0163ii care foloseau zilnic lamele de ras se simt confortabil acum dac\u0103 sar peste o zi sau dou\u0103 de b\u0103rbierit, arat\u0103 studiile pe trendurile de consum.<\/p>\n
\nAcest trend a afectat businessul diviziei Gillette din cadrul Procter & Gamble, spune Jon Moeller, CFO-ul P&G.<\/p>\n
\nP&G crede c\u0103 este mai u\u015for pentru b\u0103rba\u0163i s\u0103 nu se b\u0103rbiereasc\u0103 \u00een ziua de ast\u0103zi. \u201eAzi, b\u0103rba\u0163ii nu sunt judeca\u0163i \u00een mod negativ c\u00e2nd sar peste un b\u0103rbierit, nu este considerat un semn de lene sau o lips\u0103 de respect\u201d, spune Massimiliano Menozzi, vicepre\u015fedinte al Gillette \u00een America de Nord.<\/p>\n
\nAtitudinea fa\u0163\u0103 de b\u0103rbierit difer\u0103 \u00een func\u0163ie de grupa de v\u00e2rst\u0103, \u00eens\u0103 b\u0103rba\u0163ii sub 45 de ani au adoptat o abordare mai relaxat\u0103, spune Olivia Guinaugh, analist de pia\u0163\u0103 pe segmentul produselor de \u00eengrijire personal\u0103, \u00een firma Mintel.<\/p>\n
\nB\u0103rba\u0163ii aleg din ce \u00een ce mai des o imagine mai ne\u00eengrijit\u0103 \u015fi mul\u0163i cred c\u0103 p\u0103rul facial este popular, autentic \u015fi atractiv, adaug\u0103 Guinaugh.<\/p>\n
\n\u00cen pie\u0163ele dezvoltate, b\u0103rba\u0163ii se b\u0103rbieresc \u00een medie de 3,2 ori pe s\u0103pt\u0103m\u00e2n\u0103, fa\u0163\u0103 de 3,7 ori pe s\u0103pt\u0103m\u00e2n\u0103 \u00een ultimul deceniu, estimeaz\u0103 Gillette.<\/p>\n
\n\u00cen plus, v\u00e2nz\u0103rile de lame de ras au sc\u0103zut anual \u00een Statele Unite \u00een ultimii trei ani, potrivit datelor analizate de firma Nielsen. \u00cen iunie 2018, v\u00e2nz\u0103rile erau cu 5,1% mai sc\u0103zute dec\u00e2t \u00een acela\u015fi moment al anului trecut.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
B\u0103rba\u0163ii americani, \u015fi nu numai, aleg \u00een continuare s\u0103 nu mai foloseasc\u0103 lamele de ras ca alt\u0103dat\u0103, \u00een contextul trendului lumbersexual, potrivit CNN. Din ce \u00een ce mai mul\u0163i b\u0103rba\u0163i \u00ee\u015fi las\u0103 barb\u0103, musta\u0163\u0103 sau cioc, \u00een timp ce al\u0163ii care foloseau zilnic lamele de ras se simt confortabil acum dac\u0103 sar peste o zi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12946,246,13028],"class_list":["post-163258","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-barbati","tag-crestere","tag-problema"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163258"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163258\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}