\nDup\u0103 aproape 20 de ani de munc\u0103 \u00een domeniul comunic\u0103rii, Georgiana Gheorghe a ales s\u0103 dezvolte un business pe placul rom\u00e2nilor cu un ritm de via\u0163\u0103 alert: cl\u0103titele gata f\u0103cute, ce pot fi cump\u0103rate direct de pe raftul magazinelor. Ea a lansat anul acesta businessul Clatette, pe care \u00eel descrie drept prima \u201efabric\u0103 de cl\u0103tite ready made (gata f\u0103cute – n.red.)\u201c.<\/p>\n
\nAfacerea Clatette este format\u0103 \u00een prezent dintr-un atelier de produc\u0163ie, dotat cu utilaje de produc\u0163ie, de ambalare, de depozitare, precum \u015fi o ma\u015fin\u0103 de livrare. Tipul de business este B2B2C: Georgiana Gheorghe nu se adreseaz\u0103 direct persoanelor fizice, ci lan\u0163urilor de hipermarketuri, \u015fcolilor \u015fi gr\u0103dini\u0163elor, precum \u015fi zonei corporate (cantine, petreceri corporate). Auchan este primul lan\u0163 de hipermarketuri cu care a semnat un contract.<\/p>\n
\nGeorgiana Gheorghe a ales antreprenoriatul dup\u0103 zece ani de munc\u0103 \u00een mediul corporatist, \u00een domeniul comunic\u0103rii: \u015fi-a \u00eenceput parcursul profesional \u00een cadrul companiei de produse farmaceutice A&D Pharma (2001-2007), iar ulterior a preluat rolul de communication manager la Danone Rom\u00e2nia. A p\u0103strat aceast\u0103 func\u0163ie p\u00e2n\u0103 \u00een 2012, c\u00e2nd a \u00eenceput s\u0103 dezvolte o afacere cu cl\u0103tite.<\/p>\n
\nAntreprenoarea a \u00eentemeiat \u015fi propria firm\u0103 de comunicare \u015fi rela\u0163ii publice, Presage, de care se ocup\u0103 \u015fi \u00een prezent (Clatette face de altfel parte din grupul de firme cu capital rom\u00e2nesc Presage \u015fi Micro Food Company). Din punctul ei de vedere, secretele reu\u015fitei se leag\u0103 de un cumul de factori: \u201eAntreprenorii trebuie s\u0103 fie perseveren\u0163i, s\u0103 cread\u0103 foarte mult \u00een ideea lor; dac\u0103 nu cred, nu au \u015fanse foarte mari de reu\u015fit\u0103. \u00cen plus, trebuie s\u0103 fie preg\u0103ti\u0163i s\u0103 munceasc\u0103 12-18 ore pe zi; trebuie s\u0103 fie preg\u0103ti\u0163i de sacrificii, s\u0103 fie preg\u0103ti\u0163i s\u0103 m\u0103n\u00e2nce doar un covrig de diminea\u0163\u0103 \u015fi urm\u0103toarea mas\u0103 s\u0103 o ia peste mai multe de ore, s\u0103 fie pasiona\u0163i de ceea ce fac – dac\u0103 nu exist\u0103 aceste ingrediente, \u015fansele de reu\u015fit\u0103 sunt mici\u201c.<\/p>\n
\n39 de ani
\nProprietar
\nClatette<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Dup\u0103 aproape 20 de ani de munc\u0103 \u00een domeniul comunic\u0103rii, Georgiana Gheorghe a ales s\u0103 dezvolte un business pe placul rom\u00e2nilor cu un ritm de via\u0163\u0103 alert: cl\u0103titele gata f\u0103cute, ce pot fi cump\u0103rate direct de pe raftul magazinelor. Ea a lansat anul acesta businessul Clatette, pe care \u00eel descrie drept prima \u201efabric\u0103 de cl\u0103tite […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,236,7267,306,307,6553,7380,4126,342,30806,10907,439,15646,7442,452,443,150,12847,195,9569,448,8907,274,8210,8754,76,7217,5823,6266,10338,7536,9870,7715,7518,259,80,7203,98,391,194,7630],"class_list":["post-163076","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-banca","tag-banci","tag-bucuresti","tag-cafea","tag-cariera","tag-catalog","tag-clienti","tag-continuare","tag-creare","tag-departament","tag-depozite","tag-detinere","tag-dezvoltare","tag-director","tag-echipe","tag-energie","tag-executiv","tag-experienta","tag-front","tag-functie","tag-impact","tag-incepere","tag-ing","tag-ing-bank","tag-institutii","tag-management","tag-manageri","tag-oameni","tag-operatiuni","tag-organizatii","tag-parc","tag-povesti","tag-preluare","tag-productie","tag-refuz","tag-resurse-umane","tag-romania","tag-schimbare","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163076"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/163076\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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