\nLa doar o s\u0103pt\u0103m\u00e2n\u0103 dup\u0103 ce Facebook i-a \u015focat pe investitori anun\u0163\u00e2nd c\u0103 ar putea resim\u0163i o \u00eencetinire la nivel de cre\u015ftere, compania a anun\u0163at planurile prin care vrea s\u0103 monetizeze platforma WhatsApp, potrivit MarketWatch.<\/p>\n
\nCump\u0103rat pentru 19 miliarde de dolari \u00een 2014, WhatsApp nu a contribuit din punct de vedere financiar p\u00e2n\u0103 acum la veniturile companiei. \u00cencep\u00e2nd de miercuri, Facebook a schimbat acest lucru \u015fi a decis s\u0103 taxeze businessurile mari, precum Uber Technologies, sau Singapore Airlines, care utilizeaz\u0103 WhatsApp pentru a livra mesaje c\u0103tre clien\u0163i.<\/p>\n
\nCompania taxeaz\u0103 aproximativ 100 de companii pentru serviciile de mesagerie, \u015fi a decis s\u0103 fac\u0103 ceea ce fondatorii ini\u0163iali nu \u015fi-au dorit, \u015fi-anume s\u0103 introduc\u0103 reclame \u00een platforma de mesagerie.<\/p>\n
\nFacebook totu\u015fi a anun\u0163at s\u0103pt\u0103m\u00e2na trecut\u0103 c\u0103 la nivelul veniturilor, cre\u015fterea s-ar putea reduce cu dou\u0103 cifre. Nu este clar \u00eenc\u0103 dac\u0103 transformarea WhatsApp \u00eentr-un business care genereaz\u0103 profit ar putea salva aceast\u0103 situa\u0163ie.<\/p>\n
\n\u201eTotul face parte dintr-o strategie mai ampl\u0103\u201d, spune Daniel Ives, head o technology research \u00een cadrul GBH Insights. \u201eCred c\u0103 func\u0163ioneaz\u0103 deja acest sistem de o vreme \u2013 clar nu pot indica spre un timp specific \u2013 \u015fi este \u00een linie cu strategia ampl\u0103 a companiei de a creea anumite mecanisme noi de cre\u015ftere. Exist\u0103 o poten\u0163ial\u0103 surs\u0103 de venit din WhatsApp, Messenger \u015fi Instagam\u201d.<\/p>\n
\n\u00cen ciuda faptului c\u0103 Instagram \u015fi WhatsApp se bucur\u0103 de peste un miliard de utilizatori activi lunar, Facebook nu a scos la iveal\u0103 \u00eenc\u0103 datele financiare pentru Instagram. Anali\u015ftii estimeaz\u0103 c\u0103, \u00een mare, veniturile Instagram \u2013 provenite din advertisment \u2013 vor fi de cel pu\u0163in 10 miliarde de dolari la finalul anului.<\/p>\n
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La doar o s\u0103pt\u0103m\u00e2n\u0103 dup\u0103 ce Facebook i-a \u015focat pe investitori anun\u0163\u00e2nd c\u0103 ar putea resim\u0163i o \u00eencetinire la nivel de cre\u015ftere, compania a anun\u0163at planurile prin care vrea s\u0103 monetizeze platforma WhatsApp, potrivit MarketWatch. Cump\u0103rat pentru 19 miliarde de dolari \u00een 2014, WhatsApp nu a contribuit din punct de vedere financiar p\u00e2n\u0103 acum la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571],"tags":[16199,82,7320],"class_list":["post-162964","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","tag-anunt","tag-bani","tag-facebook"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162964"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162964\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}