\nVans continu\u0103 s\u0103 perpetueze cultura de skateboarding \u00een industria de fashion, iar acest lucru se reflect\u0103 \u00een v\u00e2nz\u0103rile companiei, care au crescut cu 35% \u00een al doilea trimestru, potrivit anun\u0163ului f\u0103cut de compania-mam\u0103, VF Corp, citat de CNN.<\/p>\n
\nV\u00e2nz\u0103rile Vans au crescut la retaileri precum Nordstrom, Dick s Sporting Goods \u015fi Amazon. \u00cen acela\u015fi timp, \u015fi v\u00e2nz\u0103rile direct la consumator \u00een magazinele fizice \u015fi prin canalele digitale proprii ale Vans au crescut.<\/p>\n
\nTrimestrul puternic a alimentat predic\u0163ia str\u0103zii pentru cre\u015fterea \u00eenregistrat\u0103 la nivelul v\u00e2nz\u0103rilor p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, cresc\u00e2nd-o la 15%. Anul trecut, v\u00e2nz\u0103rile Vans au crescut cu 19%.<\/p>\n
\nVF Corp de\u0163ine mai multe branduri populare, printre care North Face, Timberland, Wrangler \u015fi blugii Lee, \u00eens\u0103 Vans este \u201epremiul special\u201d din punct de vedere al activelor.<\/p>\n
\nBrandul Vans a profitat de dou\u0103 trenduri care modeleaz\u0103 segmentul atletic de mod\u0103, \u015fi-anume stilul athleisure (n.red: casual proiectat at\u00e2t pentru sport c\u00e2t \u015fi pentru \u0163inutele cotidiene) \u015fi dorin\u0163a oamenilor de a purta lucruri \u00een stil retro.<\/p>\n
\n\u201eOamenii poart\u0103 articole sportive \u00een toate tipurile de ocazii \u2013 munc\u0103, joac\u0103 \u015fi \u015fcoal\u0103 \u2013 f\u0103r\u0103 inten\u0163ia de a le folosi \u00een scopuri sportive\u201d, spune Matt Powell, analist \u00een cadrul industriei de articole sportive pentru firma de cercetare de pia\u0163\u0103 NDP Group. \u201eCu c\u00e2t e mai casual cu at\u00e2t e mai c\u0103utat\u201d.<\/p>\n
\nDe\u015fi brandul este mult mai mic dec\u00e2t Nike \u015fi Adidas, Vans vrea s\u0103 devin\u0103 \u201eun furnizor activ de \u00eenc\u0103l\u0163\u0103minte\u201d, spune Steven Rendle, CEO-ul companiei.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Vans continu\u0103 s\u0103 perpetueze cultura de skateboarding \u00een industria de fashion, iar acest lucru se reflect\u0103 \u00een v\u00e2nz\u0103rile companiei, care au crescut cu 35% \u00een al doilea trimestru, potrivit anun\u0163ului f\u0103cut de compania-mam\u0103, VF Corp, citat de CNN. V\u00e2nz\u0103rile Vans au crescut la retaileri precum Nordstrom, Dick s Sporting Goods \u015fi Amazon. \u00cen acela\u015fi timp, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,246,7212],"class_list":["post-162685","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-crestere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162685"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162685\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}