\nS-a al\u0103turat echipei Immochan \u00een martie 2016, \u00een cadrul departamentului 10xClient \u2013 un departament nou, centrat pe a cunoa\u015fte, \u00een\u0163elege \u015fi mul\u0163umi clientul. \u201eRolul meu a fost de coordonator al ecosistemului digital B2C, pentru a asigura satisfac\u0163ia clientului: social media, platforme web, aplica\u0163ii digitale interactive, parteneriate cu influenceri din comunit\u0103\u0163ile Immochan \u015fi lansarea de noi solu\u0163ii \u015fi servicii digitale \u00een cele 23 de centre comerciale din \u0163ar\u0103\u201d.<\/p>\n
\nUlterior, \u00een 2017, a devenit responsabil\u0103 de coordonarea proiectului de inova\u0163ie \u015fi transformare digital\u0103 a companiei, la nivel interna\u0163ional, cu impact asupra celor 400 de centre comerciale din cele 12 \u0163\u0103ri \u00een care e prezent Immochan. Timp de \u015fase luni, a lucrat cu peste 40 de colegi din Fran\u0163a, Portugalia, Spania, Italia \u015fi Ungaria pentru a trasa parcursul clien\u0163ilor din centrele Immochan \u015fi a construi servicii digitale pentru nevoile lor. O parte din aceste servicii au fost testate \u015fi ulterior implementate \u00een mai multe \u0163\u0103ri din grup.<\/p>\n
\nDe la \u00eenceputul acestui an, al\u0103turi de o echip\u0103 format\u0103 din peste 20 de colaboratori externi din companii digitale partenere, construie\u015fte ecosistemul digital Immochan, cu focus pe nevoile clientului intern \u015fi cele ale partenerilor companiei, retailerii.<\/p>\n
\nAnimat\u0103 de pasiunea pentru tehnologie, poveste\u015fte Raluca Motoca, primii pa\u015fi \u00een business i-a f\u0103cut chiar \u00een timpul facult\u0103\u0163ii, \u00een 2013, c\u00e2nd s-a al\u0103turat echipei Internet & Mobile World, coordon\u00e2nd parteneriatele B2B ale evenimentului (cea mai mare expo-conferin\u0163\u0103 de digital \u015fi IT de la acea vreme).<\/p>\n
\nUlterior, a preluat rolul de product manager pentru solu\u0163ii de afi\u015faj digital \u00een cadrul Samsung Rom\u00e2nia. Dup\u0103 absolvirea Facult\u0103\u0163ii de Rela\u0163ii Economice Interna\u0163ionale (ASE), s-a al\u0103turat programului interna\u0163ional Chartered Institute of Marketing (\u00een parteneriat cu Oxford College of Marketing). Pe termen lung, Raluca Motoca se vede implicat\u0103 \u201e\u00een proiecte care s\u0103 aib\u0103 mereu acela\u015fi punct de \u00eenceput: clientul. Al\u0103turi de oameni pasiona\u0163i care s\u0103 provoace constant statu-quo-ul. Cu o implicare din ce \u00een ce mai mare \u00een comunitate \u015fi \u00een proiecte \u00een care cred (educa\u0163ie nonformal\u0103, colaborare). Din ce \u00een ce mai aproape de tehnologie \u015fi inova\u0163ie, folosite etic, pentru a r\u0103spunde nevoilor clientului\u201d. <\/p>\n
\n26 de ani
\ndigital manager
\nImmochan Rom\u00e2nia<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" S-a al\u0103turat echipei Immochan \u00een martie 2016, \u00een cadrul departamentului 10xClient \u2013 un departament nou, centrat pe a cunoa\u015fte, \u00een\u0163elege \u015fi mul\u0163umi clientul. \u201eRolul meu a fost de coordonator al ecosistemului digital B2C, pentru a asigura satisfac\u0163ia clientului: social media, platforme web, aplica\u0163ii digitale interactive, parteneriate cu influenceri din comunit\u0103\u0163ile Immochan \u015fi lansarea de noi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,236,7267,306,307,6553,7380,4126,342,30806,10907,439,15646,7442,452,443,150,12847,195,9569,448,8907,274,8210,8754,76,7217,5823,6266,10338,7536,9870,7715,7518,259,80,7203,98,391,194,7630],"class_list":["post-162611","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-banca","tag-banci","tag-bucuresti","tag-cafea","tag-cariera","tag-catalog","tag-clienti","tag-continuare","tag-creare","tag-departament","tag-depozite","tag-detinere","tag-dezvoltare","tag-director","tag-echipe","tag-energie","tag-executiv","tag-experienta","tag-front","tag-functie","tag-impact","tag-incepere","tag-ing","tag-ing-bank","tag-institutii","tag-management","tag-manageri","tag-oameni","tag-operatiuni","tag-organizatii","tag-parc","tag-povesti","tag-preluare","tag-productie","tag-refuz","tag-resurse-umane","tag-romania","tag-schimbare","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162611"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162611\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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