\nCoordoneaz\u0103 departamentul de marketing \u015fi comunicare pentru nou\u0103 branduri ale Grupului City Grill (Grupul City Grill, Caru\u2019 cu Bere, City Grill, Trattoria Buongiorno, Restaurant Hanu\u2019 lui Manuc, Hanu\u2019 Berarilor, Pesc\u0103ru\u015f, City Cafe, aplica\u0163ia Out4Food) \u015fi cele 18 loca\u0163ii ale acestuia. <\/p>\n
\nLicen\u0163iat\u0103 \u00een management, la Universitatea Hyperion, a lucrat \u015fi \u201eam \u00eenv\u0103\u0163at aproape totul despre HoReCa \u00een croaziere, ocazie cu care am v\u0103zut o mare parte a lumii; am revenit \u00een Rom\u00e2nia \u00een 2007\u201d. Poveste\u015fte c\u0103 i-a luat aproape \u015fase luni \u201es\u0103 m\u0103 obi\u015fnuiesc cu Rom\u00e2nia, cu \u00abacas\u0103\u00bb, \u015fi am \u00een\u0163eles c\u0103 m-am \u00eentors cu un mindset diferit \u00een ceea ce prive\u015fte modul de tratare a clien\u0163ilor.\u201d Dup\u0103 \u00eentoarcerea \u00een \u0163ar\u0103, primul job a fost de event manager la Caru\u2019 cu Bere. Din 2010 a \u00eenceput s\u0103 se ocupe full time de marketing \u015fi s\u0103 dezvolte proceduri, structuri, modalit\u0103\u0163i de lucru \u015fi mai apoi departamentul actual.<\/p>\n
\nC\u00e2t prive\u015fte cele mai dificile momente din cariera sa, Ramona Popescu spune c\u0103 acestea se leag\u0103 de 2015, care a fost un an intens. \u201eAm dezvoltat dou\u0103 noi branduri, Pesc\u0103ru\u015f \u015fi Restaurant Hanu\u2019 lui Manuc, pe care le-am lansat \u00een decurs de dou\u0103 luni. A trebuit s\u0103 cre\u0103m de la zero meniu, identitate, practic s\u0103 reconstruim dou\u0103 branduri care se bucurau de notorietate \u00een trecut, dar trebuia aduse \u00een prezent. Asta pe l\u00e2ng\u0103 toate celelalte activit\u0103\u0163i permanente, pentru celelalte branduri.\u201d<\/p>\n
\nO provocare a mai fost, completeaz\u0103 ea, \u015fi s\u0103 dep\u0103\u015feasc\u0103 teama de nou \u00een ceea ce prive\u015fte online-ul. \u201eLa prima campanie de online nu am \u00een\u0163eles nimic. Am fost \u00eens\u0103 printre primii, cu siguran\u0163\u0103 primii \u00een bran\u015fa noastr\u0103, care au dezvoltat ac\u0163iuni \u00een online, motiv pentru care acum avem o prezen\u0163\u0103 puternic\u0103 \u015fi activ\u0103.\u201d<\/p>\n
\nDespre orizontul a zece ani de aici \u00eenainte, spune franc c\u0103 nu s-a g\u00e2ndit p\u00e2n\u0103 acum at\u00e2t de departe \u00een viitor. \u201eNu cred c\u0103 voi mai schimba domeniul, \u00eemi place HoReCa \u015fi cred c\u0103 voi r\u0103m\u00e2ne \u00een acest segment. Voi fi probabil mai implicat\u0103 \u00een partea de dezvoltare strategic\u0103 \u015fi management \u015fi mai pu\u0163in \u00een opera\u0163ional ca ast\u0103zi, dar cu la fel de mult\u0103 autonomie.\u201d<\/p>\n
\n38 de ani <\/p>\n
\nmarketing manager
\nGrup City Grill<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Coordoneaz\u0103 departamentul de marketing \u015fi comunicare pentru nou\u0103 branduri ale Grupului City Grill (Grupul City Grill, Caru\u2019 cu Bere, City Grill, Trattoria Buongiorno, Restaurant Hanu\u2019 lui Manuc, Hanu\u2019 Berarilor, Pesc\u0103ru\u015f, City Cafe, aplica\u0163ia Out4Food) \u015fi cele 18 loca\u0163ii ale acestuia. Licen\u0163iat\u0103 \u00een management, la Universitatea Hyperion, a lucrat \u015fi \u201eam \u00eenv\u0103\u0163at aproape totul despre HoReCa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,236,7267,306,307,6553,7380,4126,342,30806,10907,439,15646,7442,452,443,150,12847,195,9569,448,8907,274,8210,8754,76,7217,5823,6266,10338,7536,9870,7715,7518,259,80,7203,98,391,194,7630],"class_list":["post-162607","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-banca","tag-banci","tag-bucuresti","tag-cafea","tag-cariera","tag-catalog","tag-clienti","tag-continuare","tag-creare","tag-departament","tag-depozite","tag-detinere","tag-dezvoltare","tag-director","tag-echipe","tag-energie","tag-executiv","tag-experienta","tag-front","tag-functie","tag-impact","tag-incepere","tag-ing","tag-ing-bank","tag-institutii","tag-management","tag-manageri","tag-oameni","tag-operatiuni","tag-organizatii","tag-parc","tag-povesti","tag-preluare","tag-productie","tag-refuz","tag-resurse-umane","tag-romania","tag-schimbare","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162607"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162607\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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