\nUniversitatea Baptist\u0103 din Houston a g\u0103sit un nou mod de a fi pe placul studen\u0163ilor: b\u0103rcile. Modul \u00een care a descoperit aceast\u0103 cale reflect\u0103 schimbarea de perspectiv\u0103 \u00eemprumutat\u0103 de c\u0103tre universit\u0103\u0163i de la marile corpora\u0163ii, potrivit Wall Street Journal.<\/p>\n
\nUniversitatea a angajat firma de consultan\u0163\u0103 EAB pentru a analiza vasta baz\u0103 de date a studen\u0163ilor \u00een \u00eencercarea de a identifica poten\u0163iali studen\u0163i noi \u00een acela\u015fi fel \u00een care retailerii \u00ee\u015fi g\u0103sesc clien\u0163ii.<\/p>\n
\nEAB a creat un profil demografic \u015fi psihologic al studen\u0163ilor care au trecut deja prin universitate \u015fi a descoperit c\u0103 un procent ridicat dintre ace\u015ftia sunt interesa\u0163i de pescuit recrea\u0163ional \u015fi de b\u0103rci \u00een general. De asemenea le-ar pl\u0103cea s\u0103 c\u0103l\u0103toreasc\u0103, \u00eens\u0103 mul\u0163i au copii \u015fi nu au timp.<\/p>\n
\nUrm\u0103toarea reclam\u0103 promovat\u0103 pe Facebook de c\u0103tre universitate o afi\u015fa pe o femeie care pescuie\u015fte l\u00e2ng\u0103 copilul ei, suger\u00e2nd c\u0103 adul\u0163ii se pot duce la \u015fcoal\u0103 \u015fi pot avea timp \u015fi pentru activit\u0103\u0163i de familie.<\/p>\n
\nO alt\u0103 reclam\u0103 \u00eenf\u0103\u0163i\u015fa o femeie care verific\u0103 zboruruile \u00een aeroport, ca referire la oportunit\u0103\u0163ile globale valabile studen\u0163ilor de la business \u2013 dup\u0103 ce datele au ar\u0103tat c\u0103 75% dintre ace\u015ftia sunt interesa\u0163i s\u0103 c\u0103l\u0103toreasc\u0103.<\/p>\n
\nMarketingul realizat \u00een func\u0163ie de trendurile de consum, a\u015fa cum \u00eel nume\u015fte EAB, este cel mai nou pas al universit\u0103\u0163ilor \u00een cadrul eforturilor de a aduce studen\u0163i adul\u0163i \u015fi de a construi o nou\u0103 surs\u0103 de venit \u00eenc\u00e2t veniturile stagneaz\u0103, scrie publica\u0163ia american\u0103.<\/p>\n
\n\u00cen timp ce perspectivele clasice educa\u0163ionale sunt u\u015for de g\u0103sit \u2013 \u00eenc\u0103 din liceu, oferind multe date despre veniturile la nviel de familie \u015fi despre interesele academice disponibile \u2013 atragerea adul\u0163ilor \u00eenspre facilit\u0103\u0163i de educa\u0163ie superioar\u0103 este pu\u0163in mai dificil\u0103 \u015fi mai sofisticat\u0103.<\/p>\n
\nO pia\u0163\u0103 a muncii str\u00e2ns\u0103 \u00eenseamn\u0103 c\u0103 adul\u0163ii pot g\u0103si locuri de munc\u0103 unde s\u0103 fie pl\u0103ti\u0163i decent f\u0103r\u0103 calific\u0103ri avansate, sau \u00een unele cazuri, f\u0103r\u0103 studii universitare. Astfel, programele educa\u0163ionale scumpe sunt greu de v\u00e2ndut, chiar dac\u0103 acestea dau randament pe termen mai lung. \u00censcrierile la universit\u0103\u0163ile americane au sc\u0103zut cu 6,8% \u00een perioada 2015-2017.<\/p>\n
\nUtilizarea analizelor pe big data nu sunt ceva nou \u00een admiteri, \u00eens\u0103 institu\u0163iile de \u00eenv\u0103\u0163\u0103m\u00e2nt se bazeaz\u0103 din ce \u00een ce mai mult pe tehnici de marketing avansate, \u00eemprumut\u00e2nd astfel o pagin\u0103 din cartea corpora\u0163iior.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Universitatea Baptist\u0103 din Houston a g\u0103sit un nou mod de a fi pe placul studen\u0163ilor: b\u0103rcile. Modul \u00een care a descoperit aceast\u0103 cale reflect\u0103 schimbarea de perspectiv\u0103 \u00eemprumutat\u0103 de c\u0103tre universit\u0103\u0163i de la marile corpora\u0163ii, potrivit Wall Street Journal. Universitatea a angajat firma de consultan\u0163\u0103 EAB pentru a analiza vasta baz\u0103 de date a studen\u0163ilor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7178,7900,17546],"class_list":["post-162449","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-marketing","tag-studenti","tag-universitati"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162449"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162449\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}