\nGabriela Stoi\u0163er conduce, din octombrie 2014, departamentul de marketing \u015fi comunicare al produc\u0103torului autohton de acoperi\u015furi Bilka. Din acest rol, gestioneaz\u0103 un buget de marketing anual de 1,5 mili\u00adoane de euro \u015fi este responsabil\u0103 de conducerea, execu\u0163ia \u015fi comunicarea brandului Bilka, at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi european.<\/p>\n
\nGabriela Stoi\u0163er \u00ee\u015fi descrie parcursul profesional ca fiind firesc; a absolvit Facultatea de Litere din cadrul Universit\u0103\u0163ii Bucure\u015fti, specializarea Comunicare \u015fi Rela\u0163ii Publice (2012), dar \u015fi Facultatea de \u015etiin\u0163e Politice din cadrul Universit\u0103\u0163ii Bucure\u015fti (2011), precum \u015fi un program masteral \u00een comunicare \u00een cadrul SNSPA. La 23 de ani, imediat dup\u0103 terminarea facult\u0103\u0163ii, s-a angajat \u00eentr-o agen\u0163ie de comunicare, iar dup\u0103 doi ani s-a al\u0103turat echipei Bilka.<\/p>\n
\nBugetul, strategia \u015fi ac\u0163iunile de marketing sunt \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu strategia \u015fi ac\u0163iunile de business \u015fi de v\u00e2nz\u0103ri, spune ea, astfel c\u0103 \u015fi realiz\u0103rile \u015fi rezultatele se reflect\u0103 \u00een obiectivele de afaceri atinse. Bilka a \u00eencheiat 2017 cu o cifr\u0103 de afaceri de 394 milioane de lei (86 milioane de euro), \u00een cre\u015ftere cu 45% fa\u0163\u0103 de 2016, c\u00e2nd a \u00eenregistrat afaceri de 271 milioane de lei. \u00cen atribu\u0163iile ei intr\u0103 \u015fi sus\u0163inerea din punctul de vedere al marketingului a celor peste 500 de parteneri pe care Bilka \u00eei are la nivel na\u0163ional.<\/p>\n
\nCompania a produs \u015fi comercializat doar anul trecut peste 57.000 de sisteme complete – raportate la pia\u0163a de acoperi\u015furi \u00eenseamn\u0103 c\u0103 unu din patru acoperi\u015furi comercializate \u00een 2017, \u00een Rom\u00e2nia a fost marca Bilka. Planurile ei pe termen lung se leag\u0103 de dezvoltarea companiei \u00een continuare: \u201eNoile planuri de dezvoltare ale companiei seteaz\u0103 premisele ca \u015fi urm\u0103torul deceniu s\u0103 fie unul al cre\u015fterilor solide. Cu siguran\u0163\u0103 Bilka va fi un juc\u0103tor relevant la nivel regional \u015fi un brand cu relevan\u0163\u0103 la nivel european, cu fabrici \u00een Uniunea European\u0103, dar \u015fi \u00een estul Europei. Provoc\u0103rile adev\u0103rate abia acum \u00eencep\u201d.<\/p>\n
\n28 de ani
\nmarketing manager
\nBilka Steel<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Gabriela Stoi\u0163er conduce, din octombrie 2014, departamentul de marketing \u015fi comunicare al produc\u0103torului autohton de acoperi\u015furi Bilka. Din acest rol, gestioneaz\u0103 un buget de marketing anual de 1,5 mili\u00adoane de euro \u015fi este responsabil\u0103 de conducerea, execu\u0163ia \u015fi comunicarea brandului Bilka, at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi european. Gabriela Stoi\u0163er \u00ee\u015fi descrie parcursul profesional ca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,236,7267,306,307,6553,7380,4126,342,30806,10907,439,15646,7442,452,443,150,12847,195,9569,448,8907,274,8210,8754,76,7217,5823,6266,10338,7536,9870,7715,7518,259,80,7203,98,391,194,7630],"class_list":["post-162368","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-banca","tag-banci","tag-bucuresti","tag-cafea","tag-cariera","tag-catalog","tag-clienti","tag-continuare","tag-creare","tag-departament","tag-depozite","tag-detinere","tag-dezvoltare","tag-director","tag-echipe","tag-energie","tag-executiv","tag-experienta","tag-front","tag-functie","tag-impact","tag-incepere","tag-ing","tag-ing-bank","tag-institutii","tag-management","tag-manageri","tag-oameni","tag-operatiuni","tag-organizatii","tag-parc","tag-povesti","tag-preluare","tag-productie","tag-refuz","tag-resurse-umane","tag-romania","tag-schimbare","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162368"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162368\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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