{"id":162333,"date":"2018-07-14T07:30:00","date_gmt":"2018-07-14T07:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=162333"},"modified":"2018-07-14T07:30:00","modified_gmt":"2018-07-14T07:30:00","slug":"putini-stiu-ca-pasta-de-dinti-nu-a-fost-primul-produs-de-succes-al-colgate-din-ce-a-devenit-faimoasa-compania-video","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=162333","title":{"rendered":"Pu\u0163ini \u015ftiu c\u0103 pasta de din\u0163i nu a fost primul produs de succes al Colgate. Din ce a devenit faimoas\u0103 compania – VIDEO"},"content":{"rendered":"

\nWilliam Colgate s-a n\u0103scut pe 25 ianuarie 1783, \u00een Hollingbourne, Kent, Anglia, \u00een familia lui Robert \u015fi Sarah Colgate. C\u00e2nd avea \u015fase ani, familia s-a mutat \u00eentr-o ferm\u0103 din apropierea ora\u015fului Shoreham. Ulterior, Robert Colgate, m\u00e2nat de idealurile republicane pe care le avea ca simpatizant al r\u0103zboiului de independen\u0163\u0103 american \u015fi al Revolu\u0163iei Franceze, a decis, \u00een martie 1798, s\u0103 lase \u00een urm\u0103 ferma din Shoreham Kent \u015fi s\u0103 emigreze \u00een SUA. Familia s-a stabilit \u00een Baltimore, Maryland. La scurt timp, au \u00eentemeiat o nou\u0103 ferm\u0103, \u00een Harford County, Maryland. Robert Colgate a format un parteneriat cu Ralph Maher \u015fi, ajuta\u0163i de t\u00e2n\u0103rul William, au \u00eenceput s\u0103 produc\u0103 s\u0103punuri \u015fi lum\u00e2n\u0103ri. |ns\u0103 \u00een doar doi ani afacerea a fost \u00eenchis\u0103.<\/p>\n

\n\u00cen 1804, familia sa s-a stabilit \u00een Delaware County, New York, iar William a reu\u015fit s\u0103 se angajeze ca ucenic \u00eentr-o fabric\u0103 de s\u0103pun, experien\u0163\u0103 care l-a ajutat ulterior s\u0103 \u00ee\u015fi porneasc\u0103 propria afacere. Astfel, \u00een 1806, Colgate a pus bazele firmei William Colgate & Company, deschiz\u00e2nd primul magazin, pe Dutch Street, \u00een Manhattan. |n cadrul magazinului, a v\u00e2ndut ini\u0163ial s\u0103pun, lum\u00e2n\u0103ri \u015fi amidon. \u00cen 1820, el a pornit \u015fi o fabric\u0103 de amidon \u00een ora\u015ful Jersey \u015fi, cur\u00e2nd, a devenit unul dintre cei mai boga\u0163i oameni din statul New York.<\/p>\n

\n\"\"<\/p>\n

\nColgate s-a c\u0103s\u0103torit cu Mary Gilbert, cu care a avut trei copii: Robert, James \u015fi Samuel. Pe l\u00e2ng\u0103 faptul c\u0103 era un investitor foarte apreciat \u00een comunitate, el era \u015fi foarte credincios. Ca membru de cinste al unei congrega\u0163ii religioase, antreprenorul obi\u015fnuia s\u0103 doneze lunar bisericii \u015fi lucr\u0103rii misionare \u00eentre 10 \u015fi 50% din c\u00e2\u015ftigurile companiei. Spre sf\u00e2r\u015fitul vie\u0163ii, a povestit c\u0103 f\u0103cea acest lucru deoarece, \u00een momentul \u00een care emigrase spre New York, pe drum, i-a povestit c\u0103pitanului vasului cu care c\u0103l\u0103torea c\u0103 inten\u0163ioneaz\u0103 s\u0103 deschid\u0103 o fabric\u0103 de s\u0103pun \u00een SUA, iar acesta l-a sf\u0103tuit s\u0103 \u00ee\u015fi \u00eempart\u0103 o \u00eentotdeauna o parte din c\u00e2\u015ftiguri cu cei s\u0103raci, dac\u0103 businessul s\u0103u va avea succes. Atunci a luat decizia de a dona \u00eentotdeauna un procent din c\u00e2\u015ftigurile sale.<\/p>\n

\n\u00cen 1833, investitorul a suferit un atac de cord sever \u015fi a continuat activitatea \u00een afaceri abia dup\u0103 perioada de convalescen\u0163\u0103. \u00cen 1840, compania a \u00eenceput s\u0103 v\u00e2nd\u0103 buc\u0103\u0163i de s\u0103pun \u00een greut\u0103\u0163i uniforme.<\/p>\n

\n\u00cen 1857 Colgate a murit, iar compania a fost reorganizat\u0103 sub numele de Colgate & Company sub conducerea fiului s\u0103u, Samuel Colgate. |n 1872, au mutat sediul companiei \u00een Kansas City, Kansas, unde au fabricat primul s\u0103pun parfumat de toalet\u0103, Cashmere Bouquet. Un an mai t\u00e2rziu, compania a introdus prima past\u0103 de din\u0163i Colgate, un produs aromat, v\u00e2ndut \u00een borcane. |n 1890, Madison University din New York \u015fi-a schimbat numele \u00een Colgate University, \u00een onoarea familiei Colgate \u015fi drept mul\u0163umire pentru suportul financiar oferit de-a lungul mai multor decenii.<\/p>\n

\n\u00cen 1896, compania a v\u00e2ndut pentru prima data pasta de din\u0163i ambalat\u0103 la tub, Colgate Ribbon Dental Cream, idee care i-a apar\u0163inut dentistului Washington Sheffield. |n acela\u015fi an, Colgate l-a angajat pe Martin Ittner, sub conducerea c\u0103ruia a fost fondat unul dintre primele laboratoare de cercetare.<\/p>\n

\n\u00cen 1928, Palmolive-Peet a cump\u0103rat Colgate \u015fi au fuzionat, form\u00e2nd compania Colgate-Palmolive-Peet Company, devenit\u0103, \u00een 1953,  Colgate-Palmolive Company, numele actual al companiei.<\/p>\n

\nAnul trecut, potrivit publica\u0163iei interna\u0163ionale Forbes, compania a avut un capital de pia\u0163\u0103 de aproape 70 de miliarde de dolari, v\u00e2nz\u0103ri de 15,2 miliarde de dolari, un profit de 2,44 miliarde de dolari \u015fi 36.700 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Compania pe care a fondat-o \u015fi care \u00eei poart\u0103 numele, Colgate, este una dintre cele mai cunoscute \u00een \u00eentreaga lume, \u00eens\u0103 pentru mul\u0163i brandul este asociat \u00een primul r\u00e2nd cu pasta de din\u0163i. Dar nu acesta a fost primul produs care a adus succesul comaniei c\u0103reia William Colgate i-a pus bazele \u00een urm\u0103 cu peste dou\u0103 secole.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826,517],"tags":[81,13416,7179,272,31185,4669,11674,10209,5836,80,17071,10210,4878],"class_list":["post-162333","post","type-post","status-publish","format-standard","hentry","category-special","category-video","tag-afaceri","tag-asociere","tag-brand","tag-companie","tag-dinti","tag-familie","tag-ferma","tag-new-york","tag-nume","tag-refuz","tag-revolutie","tag-succes","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162333"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162333\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}