\nOltea Belciuganu coordoneaz\u0103 activit\u0103\u0163ile de marketing \u015fi de rela\u0163ii publice, fiind responsabil\u0103 de activitatea a 11 colegi. Cel mai important proiect demarat \u00een 2017 a fost preg\u0103tirea campaniei \u201e150 de ani de CEC. 10 ani de CEC Bank\u201d.<\/p>\n
\nReprezentanta CEC Bank poveste\u015fte c\u0103 a lucrat \u00eenc\u0103 din vremea studen\u0163iei, cea mai mare parte a timpului \u00een marketing \u015fi comunicare. \u201eAm avut \u015fansa s\u0103 fiu \u00een organiza\u0163ii unde s-a \u00eent\u00e2mplat ceva important \u015fi provocator\u201d, poveste\u015fte ea f\u0103c\u00e2nd referire la procese de fuziuni \u015fi achizi\u0163ii, list\u0103ri la burs\u0103; din 2006, s-a al\u0103turat CEC Bank, \u201eunde am avut ocazia de a fi parte din rebrandingul \u00een urma c\u0103ruia Casa de Economii \u015fi Consemna\u0163iuni a intrat \u00een cartea de istorie \u015fi \u00een locul ei a ap\u0103rut CEC Bank, o banc\u0103 comercial\u0103 universal\u0103 \u00een pas cu zilele noastre\u201d.<\/p>\n
\nTot \u00een CEC Bank, poveste\u015fte ea, a fost parte a proiectului prin care s-au marcat cei 150 de ani de existen\u0163\u0103 continu\u0103 pe pia\u0163a rom\u00e2neasc\u0103 a b\u0103ncii. \u201eAcum, \u00een 2018, banca aniverseaz\u0103 zece ani de la rebranding \u015fi zece ani de profitabilitate ne\u00eentrerupt\u0103.\u201d<\/p>\n
\nOltea Belciuganu este licen\u0163iat\u0103 a Facult\u0103\u0163ii de Rela\u0163ii Economice Interna\u0163ionale din cadrul ASE, are un master \u00een marketing \u015fi comunicare \u00een afaceri, \u015fi a absolvit \u015fi cursurile Chartered Institute of Marketing, UK-Professional Diploma (2008-2010), precum \u015fi ale MBA-ului Rom\u00e2no-Canadian (2003-2005).<\/p>\n
\nDespre felul \u00een care \u00ee\u015fi vede viitorul pe termen lung, Oltea Belciuganu spune: \u201eEste o \u00eentrebare la care m-am g\u00e2ndit mult, \u00eens\u0103 nu am g\u0103sit un r\u0103spuns. \u015etiu sigur c\u0103 \u00eemi doresc s\u0103 fac proiecte care conteaz\u0103, c\u0103 am nevoie de un mediu care s\u0103 m\u0103 provoace, c\u0103 am nevoie s\u0103 \u00eenv\u0103\u0163 de la oameni valoro\u015fi. \u00cemi doresc ca \u00een Rom\u00e2nia valoarea marketingului s\u0103 fie con\u015ftientizat\u0103 de fiecare antreprenor \u00eenc\u0103 de la \u00eenceput \u015fi folosit\u0103 ca atare pentru a cre\u015fte afaceri rom\u00e2ne\u015fti de succes. \u00cemi doresc ca etica s\u0103 fie un pilon important al marketingului \u00een orice domeniu. P\u00e2n\u0103 acum, via\u0163a a fost generoas\u0103 cu mine, a\u015fa c\u0103 privesc cu \u00eencredere c\u0103tre viitor\u201d.<\/p>\n
\n39 de ani <\/p>\n
\nDirector de marketing \u015fi comunicare <\/p>\n
\nCEC Bank<\/p>\n
\nMai multe astfel de pove\u015fti au ap\u0103rut \u00een catalogul 100 Tineri Manageri de Top<\/strong>, ajuns anul acesta la a 13-a edi\u0163ie.<\/p>\n \n <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Oltea Belciuganu coordoneaz\u0103 activit\u0103\u0163ile de marketing \u015fi de rela\u0163ii publice, fiind responsabil\u0103 de activitatea a 11 colegi. Cel mai important proiect demarat \u00een 2017 a fost preg\u0103tirea campaniei \u201e150 de ani de CEC. 10 ani de CEC Bank\u201d. Reprezentanta CEC Bank poveste\u015fte c\u0103 a lucrat \u00eenc\u0103 din vremea studen\u0163iei, cea mai mare parte a timpului […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[332,14681,236,7267,306,6553,7380,342,30806,246,439,7442,452,12847,9569,8907,16852,76,7217,6064,5823,7536,9870,60,7715,77,98,18654,26240,19707,194,7630],"class_list":["post-162234","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-activitate","tag-activitati","tag-banca","tag-banci","tag-bucuresti","tag-cariera","tag-catalog","tag-continuare","tag-creare","tag-crestere","tag-depozite","tag-dezvoltare","tag-director","tag-executiv","tag-front","tag-impact","tag-implicare","tag-institutii","tag-management","tag-manager","tag-manageri","tag-organizatii","tag-parc","tag-piata","tag-povesti","tag-proiecte","tag-romania","tag-solicitare","tag-tanara","tag-timp","tag-tineri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162234"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162234\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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