\nCompania Starbucks a anun\u0163at c\u0103 va \u00eenchide 150 de loca\u0163ii operate de compania-mam\u0103, pentru c\u0103 acestea \u00eenregistreaz\u0103 rezultate sub a\u015ftept\u0103ri, potrivit CNN.<\/p>\n
\nCafenelele vizate sunt localizate \u00een zone urbane aglomerate \u00een care densitatea loca\u0163iilor companiei este una ridicat\u0103.<\/p>\n
\nCompania \u015fi-a anun\u0163at mar\u0163i investitorii c\u0103 pentru urm\u0103torul trimestrui se a\u015fteapt\u0103 la o cre\u015ftere de doar 1%, mult sub predic\u0163iile anterioare. Astfel, ac\u0163iunile Starbucks au sc\u0103zut cu 3,5% dup\u0103 anun\u0163.<\/p>\n
\n\u201ePerforman\u0163a noastr\u0103 recent\u0103 nu reflect\u0103 poten\u0163ialul brandului nostru excep\u0163ional \u015fi nu este acceptabil\u201d, spune Kevin Johnson, noul CEO al Starbucks. \u201eTrebuie s\u0103 ne mi\u015fc\u0103m \u015fi s\u0103 ne adres\u0103m mai repede preferin\u0163elor \u015fi nevoilor clien\u0163ilor no\u015ftri\u201d.<\/p>\n
\n\u201e\u00cen acest trimestru, am trecut printr-o serie de \u00eent\u00e2mpl\u0103ri nefavorabile care au culminat incidentul din Philadelphia \u015fi cu \u00eenchiderea magazinelor\u201d, spune Johnson. \u201eNu este o scuz\u0103\u201d, pentru cre\u015fterea de doar 1%, adaug\u0103 acesta.<\/p>\n
\nStarbucks a \u00eenchis 8.000 de loca\u0163ii \u00een data de 29 mai pentru a oferi un instructaj celor 175.000 de angaja\u0163i cu privire la politica anti-diferen\u0163iere pe sexe sau genuri, dup\u0103 ce doi b\u0103rba\u0163i de culoare au fost aresta\u0163i \u00een cadrul unei cafenele din Philadelphia pentru c\u0103 a\u015fteptau un prieten f\u0103r\u0103 s\u0103 comande nimic.<\/p>\n
\nFostul pre\u015fedinte al companiei, Howard Schultz, a anun\u0163at c\u0103 acest training a costat \u201ezeci de milioane de dolari\u201d.<\/p>\n
\nPentru a spori v\u00e2nz\u0103rile, Starbucks a anun\u0163at \u00een noile campanii de marketing c\u0103 va dezvolta b\u0103uturi mai s\u0103n\u0103toase, precum ceai cu un con\u0163inut redus de zah\u0103r, \u00eencerc\u00e2nd s\u0103 \u00ee\u015fi creasc\u0103 baza de clien\u0163i \u00eenclina\u0163i spre produse s\u0103n\u0103toase.<\/p>\n
\nCompania a anun\u0163at c\u0103 de la \u00eenceputul anului v\u00e2nz\u0103rile de Frappucino au sc\u0103zut cu 3%.<\/p>\n
\nAnul trecut, v\u00e2nz\u0103rile b\u0103uturilor cu con\u0163inut ridicat de zah\u0103r au crescut cu 4%, fa\u0163\u0103 de 5% \u00een 2016 \u015fi 17% \u00een 2015.<\/p>\n
\nCompania a anun\u0163at \u015fi c\u0103 va aplica o serie de ini\u0163iative digitale pentru a atrage c\u00e2t mai mul\u0163i clien\u0163i c\u0103tre aplica\u0163ia de mobil.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Starbucks a anun\u0163at c\u0103 va \u00eenchide 150 de loca\u0163ii operate de compania-mam\u0103, pentru c\u0103 acestea \u00eenregistreaz\u0103 rezultate sub a\u015ftept\u0103ri, potrivit CNN. Cafenelele vizate sunt localizate \u00een zone urbane aglomerate \u00een care densitatea loca\u0163iilor companiei este una ridicat\u0103. Compania \u015fi-a anun\u0163at mar\u0163i investitorii c\u0103 pentru urm\u0103torul trimestrui se a\u015fteapt\u0103 la o cre\u015ftere de doar 1%, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,272,8984],"class_list":["post-162127","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-companie","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=162127"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/162127\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=162127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=162127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=162127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}