{"id":161674,"date":"2018-06-22T14:54:00","date_gmt":"2018-06-22T14:54:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=161674"},"modified":"2018-06-22T14:54:00","modified_gmt":"2018-06-22T14:54:00","slug":"cea-mai-buna-reactie-a-unui-angajat-concediat-si-a-deschis-o-afacere-chiar-in-ziua-in-care-a-fost-concediata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=161674","title":{"rendered":"Cea mai bun\u0103 reac\u0163ie a unui angajat concediat.\u015ei-a deschis o afacere chiar in ziua in care a fost concediat\u0103"},"content":{"rendered":"<p>\nA\u015fa a procedat Melissa Ben-Ishay, o t\u00e2n\u0103r\u0103 din SUA, c\u00e2nd a fost concediat\u0103 din pozi\u0163ia de asistent media pe care o ocupa \u00een cadrul companiei Deutsch Inc. Furioas\u0103, a plecat acas\u0103 \u015fi s-a apucat s\u0103 prepare o tav\u0103 de brio\u015fe, care s-a transformat, \u00een scurt timp, \u00een Baked by Melissa (Coapte de Melissa), un lan\u0163 de cofet\u0103rii care face livr\u0103ri pe tot teritoriul SUA.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/17280540\/8\/06.jpg?height=233&#038;width=620\" style=\"width: 620px; height: 233px;\" \/><\/p>\n<p>\n\u201cE\u015fti capabil\u0103 s\u0103 faci orice \u00ee\u0163i propui\u201d, a \u00eencurajat-o tat\u0103l s\u0103u, c\u00e2nd antreprenoarea \u015fi-a pierdut jobul. A\u015fadar, t\u00e2n\u0103ra, pe atunci \u00een v\u00e2rst\u0103 de 24 de ani, s-a decis s\u0103 \u00ee\u015fi deschid\u0103 propria afacere \u015fi, \u00een ciuda faptului c\u0103 nu lucrase niciodat\u0103 ca brutar profesionist \u015fi nu luase nici m\u0103car o lec\u0163ie de g\u0103tit, ea a realizat c\u0103 este nevoie de profesionalism pentru a face o impresie bun\u0103 \u015fi pentru a-\u015fi c\u00e2\u015ftiga clien\u0163i fideli. Avea nevoie, de asemenea, de un nume \u015fi de un logo. Rudele s-au decis s\u0103 o ajute, iar unul dintre prietenii s\u0103i din copil\u0103rie a realizat logo-ul companiei, o brio\u015f\u0103 cu cravat\u0103.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/17280540\/5\/02.jpg?height=672&#038;width=620\" style=\"width: 620px; height: 672px;\" \/><\/p>\n<p>\nBusinessul s\u0103u a prins av\u00e2nt peste noapte, a\u015fa c\u0103 nu a avut timp s\u0103 \u00ee\u015fi fac\u0103 un plan. \u201cAm profitat de orice oportunitate. A trebuit s\u0103 \u00eenv\u0103\u0163 s\u0103 cump\u0103r ingrediente \u00een vrac \u015fi s\u0103 fac angaj\u0103ri\u201d, poveste\u015fte antreprenoarea. A realizat fotografiile pentru site-ul companiei acas\u0103, \u015fi tot \u00een apartamentul s\u0103u din Murray Hill a \u00eenceput s\u0103 prepare torturile pe care le livra personal, c\u0103l\u0103torind cu metroul. De multe ori, p\u0103rin\u0163ii s\u0103i veneau la sf\u00e2r\u015fit de s\u0103pt\u0103m\u00e2n\u0103 s\u0103 o ajute. Mama sa \u00eempacheta pr\u0103jiturile, iar tat\u0103l s\u0103u se ocupa de livr\u0103ri. Mai t\u00e2rziu, un restaurator, Danny Omari, a ajutat-o \u200b\u200bpe Ben-Ishay s\u0103 \u00ee\u015fi deschid\u0103 primul magazin \u00een SoHo.<\/p>\n<p>\nDe\u015fi compania a ales ini\u0163ial s\u0103 nu caute finan\u0163are din partea unei platforme specializate de crowdfunding, precum kickstarter sau indiegogo.com, prefer\u00e2nd s\u0103 consume sumele disponibile pe cardurile de credit, a primit \u00een cele din urm\u0103 o investi\u0163ie de 6 milioane de dolari, \u00een 2015.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/17280540\/6\/04.jpg?height=372&#038;width=620\" style=\"width: 620px; height: 372px;\" \/><\/p>\n<p>\nAu trecut aproape zece ani de c\u00e2nd Ben-Ishay a scos din cuptor prima tav\u0103 de brio\u015fe, iar ast\u0103zi compania produce nenum\u0103rate sortimente de pr\u0103jituri, inclusiv \u00een edi\u0163ie limitat\u0103, \u00een cele 13 magazine, din care unul este situat \u00een aeroportul JFK din New York. De asemenea, produsele sunt distribuite \u00een toate cele 50 de state din SUA.<\/p>\n<p>\n&#8220;Nu a\u015f vrea s\u0103 mai trec \u00eenc\u0103 o data prin asta. \u00cenceputul a fost greu. Pentru a \u00eencepe o afacere, trebuie s\u0103 \u00ee\u0163i setezi asta ca prioritatea cea mai important\u0103. Nu am avut so\u0163 \u015fi copii, \u00eens\u0103 lucram 16 ore pe zi, \u015fapte zile pe s\u0103pt\u0103m\u00e2n\u0103 &#8220;, a povestit Ben-Ishay. \u201cFiecare brio\u015f\u0103 este preparat\u0103 manual. A\u015f putea s\u0103 numesc persoana care a preg\u0103tit fiecare produs \u00een parte. \u015ei eu g\u0103tesc. Sloganul &lt;coapte de Melissa&gt; este autentic\u201d, adaug\u0103 antreprenoarea.<\/p>\n<p>\n\u00centre timp, antreprenoarea s-a c\u0103s\u0103torit \u015fi are o fiic\u0103, Scottie, pe care o \u00eenva\u0163\u0103 s\u0103 preg\u0103teasc\u0103, momentan, cl\u0103tite \u015fi smoothie-uri, activitate care \u00eei aminte\u015fte de propria copil\u0103rie. Anul trecut a &nbsp;lansat \u015fi o carte, Cakes by Melissa (Pr\u0103jiturile Melissei).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oamenii au reac\u0163ii foarte diferite atunci c\u00e2nd sunt nervo\u015fi. Unii sparg farfurii, al\u0163ii pl\u00e2ng, \u00eens\u0103 unii aleg s\u0103 \u00ee\u015fi canalizeze furia \u00een ceva util. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,255,272,15580,14909,106,26240,241],"class_list":["post-161674","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-antreprenori","tag-companie","tag-concediere","tag-livrare","tag-sua","tag-tanara","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/161674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161674"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/161674\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}