{"id":161501,"date":"2018-06-15T15:40:29","date_gmt":"2018-06-15T15:40:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=161501"},"modified":"2018-06-15T15:40:29","modified_gmt":"2018-06-15T15:40:29","slug":"piata-de-cafenele-primeste-un-nou-nume-international-esquires-coffee-deschide-prima-unitate-in-mall-ul-veranda-din-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=161501","title":{"rendered":"Pia\u0163a de cafenele prime\u015fte un nou nume interna\u0163ional. Esquires Coffee deschide prima unitate \u00een mall-ul Veranda din Bucure\u015fti"},"content":{"rendered":"<div>\n\u00cencep\u00e2nd cu acest an compania fondat\u0103 \u00een 1993 \u00een Canada a intrat pe pia\u0163a din Portugalia \u015fi Rom\u00e2nia \u015fi are \u00een plan s\u0103 p\u0103trund\u0103 \u015fi \u00een Polonia. \u00cen Europa, lan\u0163ul de cafenele a venit \u00een 2000 \u015fi a pariat \u00eent\u00e2i pe Marea Britanie \u015fi Irlanda, pentru ca acum s\u0103 se extind\u0103 pe alte pie\u0163e. Momentan exist\u0103 peste 130 de unit\u0103\u0163i, potrivit datelor existente, \u00eens\u0103 expansiunea continu\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nZiarul Financiar a scris \u00een urm\u0103 cu mai multe luni c\u0103 Esquires Coffee tatoneaz\u0103 pia\u0163a din Rom\u00e2nia al\u0103turi de alte nu\u00adme precum Costa Coffee. Al\u0103turi de cele dou\u0103, \u015fi trei dis\u00adtri\u00adbuitori de cafea \u2013 Moak, illy \u015fi stretto \u2013, precum \u015fi o serie de fonduri de investi\u0163ii se uit\u0103 la pia\u0163a local\u0103 de cafenele \u015fi ba\u00adruri, potrivit surselor din pia\u0163\u0103. Cele mai multe caut\u0103 s\u0103 intre printr-o preluare care s\u0103 le asigure o pozi\u0163ie puternic\u0103 pe o pia\u0163\u0103 foarte fragmentat\u0103 unde liderul, Starbucks, are doar 2% din totalul v\u00e2nz\u0103rilor de 4 mld. lei. Pia\u0163a de cafenele \u015fi baruri a fost \u00eens\u0103 una dintre cele mai lovite de criza financiar\u0103 din 2009, care a dus la dispari\u0163ia unor branduri locale impor\u00adtan\u00adte precum Turabo, dar \u015fi a unora interna\u0163ionale precum Costa Coffee sau Dunkin Donuts. Acestea din urm\u0103 au \u00een\u00adcer\u00adcat s\u0103 atace pia\u0163a local\u0103, \u00eens\u0103 dup\u0103 c\u00e2\u0163iva ani de activitate au ie\u015fit.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"http:\/\/www.zf.ro\/companii\/piata-de-cafenele-primeste-un-nou-nume-international-esquires-coffee-deschide-prima-unitate-in-mall-ul-veranda-din-bucuresti-17255754\">Cititi mai multe pe www.zf.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Esquires Coffee, un juc\u0103tor interna\u0163ional de pe pia\u0163a de cafenele prezent \u00een Marea Britanie, Canada, Irlanda, Orientul Mijlociu, Australia \u015fi Asia, deschide prima unitate din Rom\u00e2nia. Aceasta este amplasat\u0103 \u00een mall-ul Veranda de l\u00e2ng\u0103 Bucur Obor. Compania va veni pe pia\u0163a local\u0103 \u00een sistem de franciz\u0103, la fel ca celelalte branduri interna\u0163ionale precum Starbucks sau Gloria Jean\u2019s.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,6551,15014,272,83,217,13308,7220,5836,60,31857,98,31475],"class_list":["post-161501","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-cafenele","tag-canada","tag-companie","tag-deschidere","tag-international","tag-irlanda","tag-mall","tag-nume","tag-piata","tag-primire","tag-romania","tag-unitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/161501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161501"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/161501\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}