{"id":160977,"date":"2018-05-28T10:14:43","date_gmt":"2018-05-28T10:14:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=160977"},"modified":"2018-05-28T10:14:43","modified_gmt":"2018-05-28T10:14:43","slug":"starbucks-bate-apple-si-google-la-propriul-lor-joc-care-este-segmentul-de-piata-pe-care-gigantul-cafelei-are-mai-multi-clienti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=160977","title":{"rendered":"Starbucks bate Apple \u015fi Google la propriul lor joc. Care este segmentul de pia\u0163\u0103 pe care gigantul cafelei are mai mul\u0163i clien\u0163i"},"content":{"rendered":"<p>\nGigan\u0163ii din sectorul hi-tech, Google, Apple \u015fi Samsung se \u00eentrec pentru a c\u00e2\u015ftiga pozi\u0163ia de lider printre platformele de pl\u0103\u0163i pe mobil. \u00cens\u0103 momentan, \u201eregele\u201d industriei este compania Starbucks, potrivit Quartz.<\/p>\n<p>\nPeste 23,4 milioane de persoane folosesc aplica\u0163ia Starbucks pentru a pl\u0103ti cafeaua sau ceaiul o dat\u0103 la \u015fase luni, potrivit eMarketer. \u00cen acela\u015fi timp, \u00een acela\u015fi interval de timp, 22 de milioane folosesc Apple Pay, 11,1 milioane folosesc Google Pay, iar 9,9 milioane \u2013 Samsung Pay.<\/p>\n<p>\neMarketer se a\u015fteapt\u0103 ca acest trend s\u0103 continue, baz\u00e2ndu-se pe popularitatea Starbucks \u015fi pe opinia public\u0103 fa\u0163\u0103 de Apple \u015fi Google Pay.<\/p>\n<p>\nPozi\u0163ia de lider a Starbucks este consolidat\u0103 de decizia de a transfera cupoanele cadou \u00een cadrul aplica\u0163iei. Aceste cupoane cadou utilizate acum prin intermediul aplica\u0163iei de mobil reprezint\u0103 o treime din v\u00e2nz\u0103rile anuale ale Starbucks \u00een SUA \u015fi Canada.<\/p>\n<p>\nRaportul eMarketer nu men\u0163ioneaz\u0103 c\u00e2t cheltuie oamenii prin intermediul fiec\u0103rei platforme, ceea ce face dificil analizarea valorii fiec\u0103reia dintre ele.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gigan\u0163ii din sectorul hi-tech, Google, Apple \u015fi Samsung se \u00eentrec pentru a c\u00e2\u015ftiga pozi\u0163ia de lider printre platformele de pl\u0103\u0163i pe mobil. \u00cens\u0103 momentan, \u201eregele\u201d industriei este compania Starbucks, potrivit Quartz. Peste 23,4 milioane de persoane folosesc aplica\u0163ia Starbucks pentru a pl\u0103ti cafeaua sau ceaiul o dat\u0103 la \u015fase luni, potrivit eMarketer. \u00cen acela\u015fi timp, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571],"tags":[288,5431,8984],"class_list":["post-160977","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","tag-apple","tag-google","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160977"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160977\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}