\nPe Facebook, Marius Vintil\u0103 a scris: \u201eNu sunt mul\u0163umit de supermarketuri. \u00cenghesuie sub mii de metri p\u0103tra\u0163i de acoperi\u015f de tabl\u0103 mii de produse, dintre cele mai periculoase \u015fi mai inutile.<\/p>\n
\nPe care le aduc de la mii de kilometri distan\u0163\u0103, siluind conceptul de economie de resurse \u00een numele profitului trimestrial. Orchestreaz\u0103, cu alte cuvinte, o industrie alimentar\u0103 \u00een care produc\u0103torul \u015fi produsul nu mai au nici o leg\u0103tur\u0103 cu \u0163\u0103ranul \u015fi cu marfa lui de acum 50-70 de ani.<\/p>\n
\nProduc\u0103torul este o companie care lucreaz\u0103 pentru investitor, care investitor poate fi chiar (nu r\u00eede\u0163i!) Mitsubishi sau Goldman Sachs sau orice alt gigant care are chef la un moment dat s\u0103 scoat\u0103 bani din orice merge (sursa: Stefano Liberti, \u201cSt\u0103p\u00eenii hranei\u201d).<\/p>\n
\nIar industria alimentar\u0103 face \u00eenc\u0103 profit. Mare. Inutil s\u0103 spun c\u0103 mi-ar pl\u0103cea s\u0103 \u00eemi fac cump\u0103r\u0103turile la o pia\u0163\u0103 de produc\u0103tor, din care mai exist\u0103 foarte pu\u0163ine, unde num\u0103rul mic de produse e compensat cu v\u00eerf \u015fi \u00eendesat de calitatea lor. Greu.<\/p>\n
\nDar de cur\u00eend am avut totu\u015fi surpriza s\u0103 m\u0103 bucur de un produs al unui supermarket: documentarul \u201cRom\u00e2nia ne\u00eembl\u00eenzit\u0103\u201d.<\/p>\n
\nDe\u015fi f\u0103cut \u00een stilul lor, al supermarketurilor, cu resurse aproape exclusiv de afar\u0103 (stilul tradi\u0163ional al coproduc\u0163iilor rom\u00e2no-str\u0103ine, actorii lor \u015fi caii no\u015ftri \u2013 aici, \u015fi ur\u015fii), de\u015fi textul abund\u0103 de cli\u015feele cu care Teleenciclopedia ne-a adormit \u00een s\u00eembetele c\u00eend dup\u0103 ea nu urma dec\u00eet c\u00eete o produc\u0163ie Mosfilm, documentarul mi se pare absolut valabil ca prim pas \u00een domeniu.<\/p>\n
\nE drept, la final a\u015fteptam s\u0103 \u00eenceap\u0103 filmul cu Belmondo sau Sandokan sau ceva asem\u0103n\u0103tor, dar v\u0103 rog s\u0103 \u00een\u0163elege\u0163i, mi s-a activat reflexul c\u0103p\u0103tat \u00een anii \u201970, c\u00eend verile erau luungi, biletul la film 1 leu \u015fi 50 de bani, iar \u201ccomplet\u0103rile\u201d, documentare de c\u00eete 10 minute despre delt\u0103 sau Carpa\u0163i, erau f\u0103cute de Sahia Film cu oameni relativ competen\u0163i pentru vremurile alea. Dar, cum ziceam, updatarea e valabil\u0103.<\/p>\n
\nCel pu\u0163in pentru publicul de supermarket, din categoria celor care comenteaz\u0103 cu voce tare \u201cuite r\u00eesul\u201d la cadrele cu r\u00ee\u015fi, respectiv \u201cuite somnul\u201d la cadrele cu morun.<\/p>\n
\n\u00cens\u0103 la total general, s\u0103 spunem c\u0103, din fericire, filmul are o singur\u0103 problem\u0103 major\u0103: aceea c\u0103 dintre toate afi\u015fele care i s-au f\u0103cut (de ai no\u015ftri, probabil), nici unul nu se apropie m\u0103car de cadrele absolut spectaculoase, luate, montate \u015fi puse pe muzic\u0103 de echipa de produc\u0163ie.<\/p>\n
\nUn produs de calitate al unui supermarket. \u00centre timp, National Geographic, care prin tradi\u0163ie se ocup\u0103 cu imaginile documentare din lumea animalelor, a decis c\u0103 evenimentul lunii este totu\u015fi, nunta prin\u0163ului Harry. Co\u2019ect! C\u00eend am intrat s\u00eemb\u0103t\u0103 \u00een cabana Post\u0103varul, altitudine 1600 \u015fi ceva, rula nunta lu\u2019 \u2018arry. De altfel, e de \u00een\u0163eles. La Post\u0103varul ursul se vede pe geam \u00een fiecare sear\u0103, live, mai rare sunt live-rile cu maimu\u0163e.<\/p>\n
\nAcuma, sigur c\u0103 \u00eentre nun\u0163ile diverselor s\u0103lb\u0103ticiuni, de la cea f\u0103r\u0103 contact a somonului sau banala \u00eempreunare leonin\u0103, \u015fi ritualul de \u00eemperechere al unor primate de rang \u00eenalt e doar o diferen\u0163\u0103 de nuan\u0163\u0103 care se refer\u0103 strict la audien\u0163\u0103.<\/p>\n
\n\u015eocant ar fi s\u0103 vedem c\u0103 NG \u00eencepe s\u0103 v\u00eend\u0103, la concuren\u0163\u0103 cu supermarketurile, b\u0103uturi carbogazoase. Ah, dar stai, era acum c\u00ee\u0163iva ani o serie cu mari \u00eentreprinderi, printre care Cola, Ferrari, Lamborghini. Nu, nu era despre c\u0103lu\u0163 sau despre taur. Hmm\u2026oare c\u00eend bag\u0103 \u015flapi la National Geographic?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Omul de radio Marius Vintil\u0103 se arat\u0103 nemul\u0163umit de supermarketuri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23496,46,474,37503,15658,10870,297,7541,4638,7164,80,8306,421],"class_list":["post-160917","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acoperis","tag-film","tag-industrie","tag-inghesuia","tag-multumire","tag-nemultumiri","tag-producator","tag-produse","tag-profit","tag-radio","tag-refuz","tag-resurse","tag-supermarketuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160917"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160917\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}