\nStarbucks a anun\u0163at un plan curajos care are ca scop triplarea veniturilor din China \u00een urm\u0103torii cinci ani, \u00eentr-un moment \u00een care majoritatea corpora\u0163iilor americane se tem c\u0103 tensiunile comerciale dintre SUA \u015fi China le-ar putea \u00eencurca planurile \u00een a doua cea mai mare economie din lume, potrivit Fortune.<\/p>\n
\nStarbucks pl\u0103nuie\u015fte s\u0103 treac\u0103 prin conflictul comercial concentr\u00e2ndu-se pe angaja\u0163ii din China \u015fi pe baza de clien\u0163i, a transmis Kevin Johnson, CEO-ul companiei.<\/p>\n
\nGigantul cafelei a expus un plan prin care atac\u0103 suprema\u0163ia KFC \u00een cursa de a deveni lan\u0163ul din sectorul alimentar cu cea mai rapid\u0103 extindere pe pia\u0163a din China.<\/p>\n
\nCompania pl\u0103nuie\u015fte s\u0103 deschid\u0103 c\u00e2te o nou\u0103 loca\u0163ie Starbucks la fiecare 15 ore p\u00e2n\u0103 \u00een 2022 pentru a-\u015fi atinge acest scop. Pl\u0103nuie\u015fte s\u0103 ajung\u0103 la 6.000 de loca\u0163ii pe pia\u0163a din China p\u00e2n\u0103 \u00een 2022, comparativ cu \u0163inta anterioar\u0103, de 5.000 de cafenele p\u00e2n\u0103 \u00een 2021.<\/p>\n
\n\u201eChina ofer\u0103 o gam\u0103 larg\u0103 de oportunit\u0103\u0163i\u201d, a declarat Johnson. \u201eNu putem controla ce se \u00eent\u00e2mpl\u0103 la nivel geopolitic. Nu suntem imuni acestor schimb\u0103ri, dar abord\u0103m o perspectiv\u0103 de cre\u015ftere pe termen lung\u201d.<\/p>\n
\nVotul de \u00eencredere vine \u00een contextul \u00een care peste 120 de companii americane \u015fi grupuri de business se aliniaz\u0103 pentru a se opune planului administra\u0163iei Trump de a impune tarife pe bunuri chineze\u015fti \u00een valoare de 50 de miliarde de dolari.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Starbucks a anun\u0163at un plan curajos care are ca scop triplarea veniturilor din China \u00een urm\u0103torii cinci ani, \u00eentr-un moment \u00een care majoritatea corpora\u0163iilor americane se tem c\u0103 tensiunile comerciale dintre SUA \u015fi China le-ar putea \u00eencurca planurile \u00een a doua cea mai mare economie din lume, potrivit Fortune. Starbucks pl\u0103nuie\u015fte s\u0103 treac\u0103 prin conflictul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6545,272,60,6547,8984],"class_list":["post-160698","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-china","tag-companie","tag-piata","tag-plan","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160698"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160698\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}