\nAlian\u0163a subliniaz\u0103 eforturile Nestle de a c\u00e2\u015ftiga mai mul\u0163i b\u0103utori de cafea \u00een Statele Unite, unde produsele precum Nespresso \u015fi Nescafe au fost \u00eenlocuite de produsele companiei JAB Holding. Compania de investi\u0163ii controlat\u0103 de familia de miliardari Reimman a cheltuit peste 30 de miliarde de dolari pentru a-\u015fi construi propriul imperiu al cafelei, achizi\u0163ion\u00e2nd active precum Keurig Green Mountain \u015fi Peet.<\/p>\n
\n\u201eAlian\u0163a cu Starbucks le va permite celor de la Nestle s\u0103 \u0163in\u0103 JAB la distan\u0163\u0103\u201d, a transmis Jean-Philippe Bertschy, analist \u00een cadrul Bank Vontobel.<\/p>\n
\nAcesta a ad\u0103ugat c\u0103 pre\u0163ul pentru brand ar putea p\u0103rea exagerat, \u00eens\u0103 investi\u0163ia se va acoperi \u00een trei-patru ani. \u201ePermite brandului Nestle s\u0103 c\u00e2\u015ftige teren la scar\u0103 larg\u0103 \u00een SUA, iar acesta a fost un punct slab p\u00e2n\u0103 acum\u201d.<\/p>\n
\nLuni, la ora 13.00, ac\u0163iunile companiei Nestle erau \u00een cre\u015ftere cu 1%, \u015fi se tranzac\u0163ionau la pre\u0163ul de 77 dolari per ac\u0163iune.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gigantul Nestle va pl\u0103ti 7,15 miliarde de dolari c\u0103tre Starbucks pentru drepturile de a marketa \u015fi vinde produsele lan\u0163ului de cafenele, de la boabe de cafea p\u00e2n\u0103 la capsule, potrivit Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[1714,299,307,284,272,12825,161,10667,93,7541,8984,4878],"class_list":["post-160310","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alianta","tag-bloomberg","tag-cafea","tag-castigare","tag-companie","tag-drept","tag-miliarde","tag-nestle","tag-plati","tag-produse","tag-starbucks","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160310"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160310\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}