{"id":160262,"date":"2018-05-07T08:45:00","date_gmt":"2018-05-07T08:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=160262"},"modified":"2018-05-07T08:45:00","modified_gmt":"2018-05-07T08:45:00","slug":"povestea-a-doi-tineri-clujeni-care-la-numai-20-de-ani-au-pariat-aproape-tot-ce-aveau-pentru-a-si-fonda-businessul-de-vis-au-reusit-sa-faca-un-produs-de-care-este-nevoie-in-orice-segment-economic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=160262","title":{"rendered":"Povestea a doi tineri clujeni care, la numai 20 de ani, au pariat aproape tot ce aveau pentru a-\u015fi fonda businessul de vis. Au reu\u015fit s\u0103 fac\u0103 un produs de care este nevoie \u00een orice segment economic"},"content":{"rendered":"<p>\n<em>Povestea Sunimprof Rottaprint nu face excep\u0163ie de la etapele care caracterizeaz\u0103 pove\u015ftile de afaceri ale capitalismului pur rom\u00e2nesc: doi tineri clujeni, la vreo 20 de ani, au investit 100 de m\u0103rci pentru a deveni afaceri\u015fti.<\/em><\/p>\n<p>\nAu ajuns \u2013 mai mult \u00eent\u00e2mpl\u0103tor \u2013 la realizarea unui produs de care este nevoie \u00een orice segment economic: etichetele. \u00cenc\u0103 de la \u00eenceput, \u015fi-au propus s\u0103 \u015ftearg\u0103 imaginea de rud\u0103 s\u0103rac\u0103 a Europei pe care o avea Rom\u00e2nia atunci, iar tehnologiile lor s\u0103 fie la nivelul celor din companiile similare vestice. \u00cen 27 de ani, compania so\u0163ilor Nechita Rotta a evoluat de la un spa\u0163iu de produc\u0163ie de 20 de metri p\u0103tra\u0163i, trei angaja\u0163i \u015fi o produc\u0163ie de 12.000 de metri liniari de etichete, la un spa\u0163iu de 300 de ori mai mare, de 83 de ori mai mul\u0163i angaja\u0163i \u015fi produc\u0163ie de aproape zece mii de ori mai ridicat\u0103. De ce investi\u0163ii a fost nevoie ca s\u0103 aduc\u0103 primele computere Macintosh \u00een Apahida, Cluj, \u015fi s\u0103 \u0163in\u0103 pasul cu \u201eiPhone-urile\u201d tehnologiilor de printare?<\/p>\n<p>\n\u201eAm investit tot \u201c, r\u0103spunde scurt Arnella Nechita Rotta la \u00eentrebarea legat\u0103 de valoarea investi\u0163iilor \u00een afacerea de produc\u0163ie de etichete \u00een care s-a lansat \u00een 1991 \u00eempreun\u0103 cu mama \u015fi so\u0163ul ei, Cristi Nechita Rotta. 27 de ani mai t\u00e2rziu, Sunimprof Rottaprint, businessul lor de familie, a ajuns s\u0103 genereze afaceri de 20,2 de milioane de euro anual, la o marj\u0103 de profit de circa 10%.<\/p>\n<p>\nObiectul de activitate al afacerii nu u\u015for de explicat (tiparul flexografic axat pe produc\u0163ia de etichete), ci poate fi mai lesne observat: etichetele clujenilor sunt prezente pe toate rafturile (nu doar de pe pia\u0163a local\u0103), ca parte a ambalajele sticlelor de ap\u0103, vin, lapte, \u00eenghe\u0163at\u0103 \u015f.a.m.d. Firma clujean\u0103 deserve\u015fte circa 800 de clien\u0163i mai ales din industria alimentar\u0103, dar \u015fi din a cosmeticii \u015fi \u00eengrijirii personale, a produselor pentru cas\u0103 \u015fi detergen\u0163i, farma, inginerie \u015fi automotive. \u00cen r\u00e2ndul lor se afl\u0103 companii precum Agricola, Aldis, Erbalact, Agrisol, Borsec, Ana \u015fi Cornel, La Dorna, Hochland, Napolact, Reinert, Unicarm, Covalact, Friesland C\u00e2mpina, cramele Halewood sau Klaas-Pitsch (\u00een Germania). Dintre ace\u015ftia, majoritatea sunt din Rom\u00e2nia, iar aproximativ 100 de clien\u0163i sunt pe pie\u0163ele externe.<\/p>\n<p>\nAproximativ 24% din veniturile firmei sunt aduse de exporturi, cu livr\u0103ri \u00een 14 \u0163\u0103ri din Europa, Asia \u015fi Statele Unite, num\u0103rul de clien\u0163i cresc\u00e2nd cu circa 10% \u00een 2017 fa\u0163\u0103 de anul precedent. Sediul companiei \u015fi centrul de produc\u0163ie se afl\u0103 \u00een comuna Apahida din jude\u0163ul Cluj; aceasta de\u0163ine \u00eens\u0103 \u015fi patru centre logistice \u00een Rom\u00e2nia (la Bucure\u015fti, Timi\u015foara, Pa\u015fcani, Bra\u015fov) \u015fi dou\u0103 \u00een Europa, \u00een Germania \u015fi Ungaria. Compania so\u0163ilor Nechita Rotta a evoluat de la un spa\u0163iu de produc\u0163ie de 20 de metri p\u0103tra\u0163i, trei angaja\u0163i \u015fi o produc\u0163ie de 12.000 de metri liniari de etichete la un spa\u0163iu de 300 de ori mai mare (6.780 de metri p\u0103tra\u0163i), de 83 de ori mai mul\u0163i angaja\u0163i (252) \u015fi produc\u0163ie de aproape zece mii de ori mai mare (117 milioane de metri liniari). Pentru anul \u00een curs, antreprenorii \u015fi-au fixat un obiectiv de cre\u015ftere de circa 10%, ceea ce \u00eenseamn\u0103 \u00eencas\u0103ri de 22 de milioane de euro.<\/p>\n<hr \/>\n<p>\nCiti\u0163i materialul integral \u00een edi\u0163ia tip\u0103rit\u0103 a Business Magazin \u00eencep\u00e2nd de luni, 7 mai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Povestea Sunimprof Rottaprint nu face excep\u0163ie de la etapele care caracterizeaz\u0103 pove\u015ftile de afaceri ale capitalismului pur rom\u00e2nesc: doi tineri clujeni, la vreo 20 de ani, au investit 100 de m\u0103rci pentru a deveni afaceri\u015fti. Au ajuns \u2013 mai mult \u00eent\u00e2mpl\u0103tor \u2013 la realizarea unui produs de care este nevoie \u00een orice segment economic: etichetele. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[81,192,235,11752,7426,246,33211,14932,4669,7387,8932,7715,259,80,31917,98,225,204,194],"class_list":["post-160262","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-afaceri","tag-angajati","tag-business","tag-capitalism","tag-cluj","tag-crestere","tag-etapa","tag-exceptie","tag-familie","tag-marci","tag-poveste","tag-povesti","tag-productie","tag-refuz","tag-rol","tag-romania","tag-spatiu","tag-tehnologie","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160262"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/160262\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}