{"id":159979,"date":"2018-04-26T17:05:25","date_gmt":"2018-04-26T17:05:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=159979"},"modified":"2018-04-26T17:05:25","modified_gmt":"2018-04-26T17:05:25","slug":"studiu-romanii-cheltuie-cei-mai-multi-bani-pe-mancare-si-pe-intretinerea-locuintei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=159979","title":{"rendered":"Studiu: Rom\u00e2nii cheltuie cei mai mul\u0163i bani pe m\u00e2ncare \u015fi pe \u00eentre\u0163inerea locuin\u0163ei"},"content":{"rendered":"<p>\nDistribu\u0163ia pe categoriile de v\u00e2rst\u0103 arat\u0103 c\u0103 83% dintre reprezentan\u0163ii Genera\u0163iei X consider\u0103 cheltuielile cu alimenta\u0163ia foarte importante, \u00een timp ce pentru genera\u0163ia Millennials \u015fi pentru Genera\u0163ia Z acestea sunt importante \u00een propor\u0163ie 81%, iar pentru Baby Boomers \u00een propor\u0163ie de 79%.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte cheltuielile cu locuin\u0163a acestea sunt importante \u00een propor\u0163ie de 80% pentru Millennials \u015fi Genera\u0163ia Z, de 76% pentru Genera\u0163ia X \u015fi de 72% pentru Baby Boomers.<\/p>\n<p>\nAnaliza eviden\u0163iaz\u0103 faptul c\u0103 Millennials sunt mai independen\u0163i \u00een ceea ce prive\u015fte deciziile de cump\u0103rare, dar \u00ee\u015fi dep\u0103\u015fesc bugetele lunare, \u00een timp ce Baby Boomers \u015fi reprezentan\u0163ii Genera\u0163iei Z economisesc cel mai mult. \u00cen acela\u015fi timp,&nbsp; cei din Genera\u0163ia X au cele mai mari venituri, dar \u015fi \u00eemprumut\u0103 cele mai mari sume de bani.<\/p>\n<p>\n\u201e\u00centr-o pia\u0163\u0103 \u00een care exist\u0103 simultan patru genera\u0163ii active de consumatori, este absolut necesar s\u0103 \u00een\u0163elegem ce \u00eei apropie \u015fi ce \u00eei diferen\u0163iaz\u0103, ce cheltuieli sunt importante pentru ei \u015fi unde \u00ee\u015fi consum\u0103 ace\u015ftia bugetele.(&#8230;)\u201d, spune Irina Roncea, Deputy Managing Director, Golin.&nbsp;<\/p>\n<p>\nStudiul a vizat utilizatorii de internet din mediul urban clasifica\u0163i \u00een patru genera\u0163ii distincte: Baby Boomers (55-65 ani), cu un buget mediu personal pe lun\u0103 de 2.407 lei, Genera\u0163ia X (39-54 ani) \u2013 cu un buget de 2.759 lei, Millennials (24-38 ani) \u2013 2.305 lei \u015fi Genera\u0163ia Z (18-23 ani) \u2013 914 lei.<\/p>\n<p>\n\u00cen cazul categoriilor de produse \u015fi servicii tinerii din Genera\u0163ia Z \u015fi Millennials acord\u0103 o importan\u0163\u0103 mai mare cump\u0103r\u0103turilor de \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u0163\u0103minte \u015fi produse de \u00eengrijire personal\u0103 fa\u0163\u0103 de celelalte genera\u0163ii (64% vs. 54% dintre Baby Boomers \u015fi 53% din Gen X).<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/companii\/retail-agrobusiness\/studiu-romanii-cheltuie-cei-mai-multi-bani-pe-mancare-si-pe-intretinerea-locuintei-17148023\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cele mai importante cheltuieli ale rom\u00e2nilor sunt legate de alimenta\u0163ie \u015fi de locuin\u0163\u0103 astfel c\u0103, lunar, ace\u015ftia cheltuie aproximativ 753 de lei pe m\u00e2ncare \u015fi 680 de lei pe \u00eentre\u0163inerea locuin\u0163ei, potrivit unui studiu realizat de Golin \u015fi iSense Solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[82,283,22153,303,11502,9129,11597,173,7853],"class_list":["post-159979","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bani","tag-cheltuieli","tag-generatie","tag-important","tag-intretinere","tag-locuinta","tag-mancare","tag-romani","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159979"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159979\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}