\n\u201c\u00cen contextul unui consum \u00een cre\u015ftere, dar \u015fi al unui retail tradi\u0163ional confruntat cu provoc\u0103ri specifice erei digitale, trebuie s\u0103 ne adapt\u0103m. Anul trecut, asta a \u00eensemnat s\u0103 \u00eenchidem magazine \u00een marile centre comerciale \u015fi s\u0103 ne concentr\u0103m pe deschideri de spa\u0163ii stradale \u015fi boxuri \u00een parcuri comerciale. De data asta, a \u00eensemnat s\u0103 transform\u0103m un magazin, cu o pozi\u0163ie cheie \u015fi un spa\u0163iu amplu de depozitare, \u00een singurul outlet de produse electro-IT, din Bucure\u015fti.\u201d, Drago\u015f S\u00eerbu, CEO Flanco Retail.<\/p>\n
\n\u00cencep\u00e2nd din 27 aprilie, gama de produse din magazinul Flanco Mihai Bravu va fi format\u0103 din produse resigilate sau \u00een lichidare de stoc, toate cu reduceri de pre\u0163, care pot ajunge p\u00e2n\u0103 la 80%. Vor fi comercializate produse electro-IT din toate categoriile, cu excep\u0163ia accesoriilor, cu accent pe electrocasnice mari \u015fi televizoare. Astfel, clien\u0163ii vor putea cump\u0103ra televizoare de la 299 lei, ma\u015fini de sp\u0103lat \u015fi aragazuri de la 399 lei, aspiratoare de la 99 lei.<\/p>\n
\n\u201cEste foarte important ca to\u0163i clien\u0163ii care aud termenul <<outlet>> s\u0103 \u015ftie la ce s\u0103 se a\u015ftepte. Vorbim despre o categorie de produse noi, care func\u0163ioneaz\u0103 \u00een parametri normali, \u00eens\u0103 ale c\u0103ror ambalaje au fost desigilate \u2013 fie pentru c\u0103 au fost cump\u0103rate \u015fi ulterior returnate, fie pentru c\u0103 au fost expuse temporar \u00eentr-unul dintre magazinele noastre. Acestea pot avea, uneori, mici imperfec\u0163iuni estetice, care nu le afecteaz\u0103 func\u0163ionalitatea, dar, de cele mai multe ori, sunt impecabile, f\u0103r\u0103 niciun fel de urme. Tocmai de aici vine marele avantaj al unui astfel de magazin fizic \u2013 po\u0163i s\u0103 vezi \u015fi s\u0103 verifici produsul, \u00eenainte de a decide dac\u0103 vrei sau nu s\u0103 \u00eel cumperi\u201d, explic\u0103 Drago\u015f S\u00eerbu.<\/p>\n
\nOutletul Flanco Mihai Bravu este pozi\u0163ionat pe strada Racari nr. 5, \u00een proximitatea Kaufland.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pe 27 aprilie, Flanco inaugureaz\u0103 \u00een Bucure\u015fti un nou tip de magazin: primul outlet de produse electro-IT. \u00cen contextul eficientiz\u0103rii re\u0163elei, Flanco a decis s\u0103 repozi\u0163ioneze magazinul Flanco Mihai Bravu ca outlet, cu reduceri de pre\u0163 la produse din toate categoriile.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,4126,534,470,8560,193,47,8301,482,7541,8355,7160],"class_list":["post-159956","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-clienti","tag-context","tag-cumparare","tag-flanco","tag-it","tag-lansare","tag-magazin","tag-pret","tag-produse","tag-reduceri","tag-televizoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159956"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159956\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}