\nGrupul de arti\u015fti Brandalism, care se revolt\u0103 \u00eempotriva controlului corporatist asupra culturii \u015fi nu numai, a instalat, spre exemplu, postere \u00een spa\u0163iile de afi\u015faj stradal din Paris \u00een perioada unei conferin\u0163e a ONU din 2015 pe tema schimb\u0103rilor climatice, ca o critic\u0103 la adresa ipocriziei corpora\u0163iilor care o sponsorizau.<\/p>\n
\nUn grup de studen\u0163i, Legally Black, a pus st\u0103p\u00e2nire pe spa\u0163iile de afi\u015faj din sta\u0163iile de autobuz din Londra, unde c\u0103l\u0103torii erau \u00eent\u00e2mpina\u0163i de o reclam\u0103 la un film Harry Potter \u00een care personajele erau toate negre, pentru a atrage aten\u0163ia c\u0103 negrii nu sunt suficient de bine reprezenta\u0163i \u00een cultura popular\u0103.<\/p>\n
\nNici m\u0103car \u00eenlocuirea panourilor obi\u015fnuite cu unele de afi\u015faj electronic nu a reu\u015fit s\u0103-i opreasc\u0103 pe a\u015fa-numi\u0163ii subvertiseri, care au reu\u015fit s\u0103 preia controlul asupra acestora \u00een zone din diverse ora\u015fe ca Londra sau Liverpool. Uneori subervertiserii \u00ee\u015fi unesc for\u0163ele cre\u00e2nd ini\u0163iative ca Subvertisers International, cu membri din Argentina p\u00e2n\u0103 \u00een Australia, care s-a lansat \u00een 2017 cu ac\u0163iuni \u00een 40 de ora\u015fe ale lumii. Mai exist\u0103 \u015fi subvertiseri care deturneaz\u0103 spa\u0163iile de afi\u015faj stradal \u00een scopuri pur artistice \u015fi nu de protest, cum ar fi Art in Ad Places, care a expus opere de art\u0103 \u00een cabine telefonice la New York.<\/p>\n","protected":false},"excerpt":{"rendered":"
Atunci c\u00e2nd vrei s\u0103-\u0163i faci cunoscut mesajul c\u00e2t mai multor oameni, panourile de afi\u015faj stradal sunt numai bune, lucru de care profit\u0103 \u015fi cei care au de r\u0103sp\u00e2ndit mesaje de protest. Ideea nu e tocmai nou\u0103, scrie CNN, dar este din ce \u00een ce mai folosit\u0103 \u00een ultimii ani, fiind cunoscut\u0103 sub denumirea de \u201dsubvertising\u201c (de la englezescul \u201dsubvert\u201c \u2013 a r\u0103sturna, deturna, corupe \u2013 \u015fi \u201dadvertising\u201c). <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[7463,25133,18132,10100,7271,16015,16372,32766,10520,7316,6266,7184,8481,80,7615],"class_list":["post-159595","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-advertising","tag-afisaj","tag-cnn","tag-control","tag-coruptie","tag-denumire","tag-deturnare","tag-folosire","tag-mesaj","tag-mesaje","tag-oameni","tag-protest","tag-proteste","tag-refuz","tag-spatii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159595"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159595\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}