{"id":159560,"date":"2018-04-13T08:00:00","date_gmt":"2018-04-13T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=159560"},"modified":"2018-04-13T08:00:00","modified_gmt":"2018-04-13T08:00:00","slug":"un-exemplar-are-un-cost-de-productie-de-800-de-dolari-dar-se-vinde-cu-peste-7000-de-dolari-cum-arata-cea-mai-scumpa-geanta-din-lume-foto","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=159560","title":{"rendered":"Un exemplar are un cost de produc\u0163ie de 800 de dolari, dar se vinde cu peste 7000 de dolari. Cum arat\u0103 cea mai scump\u0103 geant\u0103 din lume &#8211; FOTO"},"content":{"rendered":"<p>\nGen\u0163ile Birkin, produse de Herm\u00e8s&nbsp; sunt unele dintre cele mai scumpe din lume, dar, \u00een ciuda cererii mari, compania produce, anual, doar un num\u0103r limitat de articole. De ce nu produce Herm\u00e8s mai multe gen\u0163i Birkin, c\u00e2nd v\u00e2nzarea lor \u00eentr-un num\u0103r mai mare i-ar putea cre\u015fte substan\u0163ial cifra de afaceri?<\/p>\n<p>\nPrincipala problem\u0103 este legat\u0103 de g\u0103sirea personalului calificat \u015fi a materialului din care este confec\u0163ionat\u0103 \u2013 piele exotic\u0103 de calitate, printre cele mai scumpe fiind cele din piele de crocodil, cu accesorii \u015fi \u00eenchiz\u0103tori din aur alb. Anual, Herm\u00e8s angajeaz\u0103 200 de me\u015fte\u015fugari, pe care \u00eei preg\u0103te\u015fte timp de doi ani. De aceea, num\u0103rul gen\u0163ilor produse este unul limitat. Costul de produc\u0163ie al unei gen\u0163i Birkin este de aproximativ 800 de dolari.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5551\/17128400\/1\/drake-hermes-birkin-bags.jpg?height=428&#038;width=620\" style=\"width: 620px; height: 428px;\" \/><\/p>\n<p>\nPe de alt\u0103 parte, nesatisfacerea cererii face parte dintr-o strategie bine g\u00e2ndit\u0103. Deoarece trebuie s\u0103 a\u015ftepte chiar \u015fi un an pentru a primi geanta mult-dorit\u0103, \u00een acest timp, mul\u0163i clien\u0163i sunt tenta\u0163i s\u0103 cumpere alte produse, precum portofele, curele sau prosoape de plaj\u0103, pentru a-\u015fi satisfice setea de shopping.<\/p>\n<p>\nCu toate c\u0103, \u00een cazul cump\u0103r\u0103torilor obi\u015fnui\u0163i, cererea scade odat\u0103 cu cre\u015fterea pre\u0163ului, \u00een cazul produselor de lux lucrurile stau diferit. Cu c\u00e2t pre\u0163ul este mai mare, cu at\u00e2t calitatea se presupune c\u0103 este mai bun\u0103, iar imaginea posesorului cre\u015fte.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Istoria gen\u0163ilor Birkin a \u00eenceput \u00een 1983, \u00een urma unei \u00eent\u00e2lniri \u00eent\u00e2mpl\u0103toate dintre c\u00e2nt\u0103rea\u0163a \u015fi actri\u0163a Jane Birkin \u015fi Jean-Louis Dumas, pe vremea aceea \u015fef executiv \u00een cadrul companiei Herm\u00e8s. Dup\u0103 ce, la un moment dat, c\u00e2nt\u0103re\u0163ei i s-a v\u0103rsat con\u0163inutul gen\u0163ii prea pline pe podea, Jane Birkin s-a pl\u00e2ns c\u0103 nu g\u0103se\u015fte o geant\u0103 potrivit\u0103 pentru c\u0103l\u0103toriile sale de weekend. Dumas a identificat o oportunitate de business \u015fi a creat geanta Birkin, care a devenit cea mai scump\u0103 din lume, cu pre\u0163uri care pornesc de la 7000 de dolari \u015fi ajung chiar \u015fi la peste 300.000 de dolari, scrie The Economist.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[21387,235,7181,18400,272,9637,10157,30806,246,12847,22530,274,17078,242,19227,259,80,4878],"class_list":["post-159560","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-actrita","tag-business","tag-calatorii","tag-cantareata","tag-companie","tag-continut","tag-cost","tag-creare","tag-crestere","tag-executiv","tag-identificare","tag-incepere","tag-intalniri","tag-istorie","tag-plangere","tag-productie","tag-refuz","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159560"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159560\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}