\n\u00cen 2012 Shintaro Yamada avea 34 de ani, era singur \u015fi frustrat la locul de munc\u0103. A p\u0103r\u0103sit o slujb\u0103 confortabil\u0103 din Tokyo pentru a c\u0103l\u0103tori \u00een lume, scrie Bloomberg.<\/p>\n
\nNu voia s\u0103 cheltuie mult, dar dorea \u015fi s\u0103 cunoasc\u0103 cultura local\u0103. A\u015fa c\u0103 a stat \u00een hosteluri foarte ieftine, a f\u0103cut autostopul \u015fi a mers cu transportul \u00een comun. De-a lungul a \u015fase luni a vizitat 23 de \u0163\u0103ri.<\/p>\n
\n\u201eC\u0103l\u0103toria mi-a deschis mintea. M-a f\u0103cut s\u0103 vreau s\u0103 fac ceva folositor pentru oamenii din \u00eentreaga lume. Am \u00eenceput s\u0103 m\u0103 g\u00e2ndesc la o platform\u0103 care s\u0103 le permit\u0103 oamenilor s\u0103 fac\u0103 schimb de obiecte, servicii, unde pot schimba bani, doar prin intermediul unui smartphone\u201d, a spus Yamada.<\/p>\n
\nA fost determinat s\u0103 \u00eenfiin\u0163eze un start-up care le-ar permite oamenilor din diferite zone ale globului s\u0103 intre \u00een contact unii cu al\u0163i. Astfel a fondat Mercari Inc, un site de e-commerce unde oamenii pot cump\u0103ra \u015fi vinde aproape orice.<\/p>\n
\nMercari a fost fondat\u0103 \u00een 2013, iar luna aceasta a ajuns la o evaluare de 1 miliard de dolari, fiind primul unicorn din Japonia, a treia economie a lumii. Pe glob exist\u0103 \u00een prezent 155 de unicorni, dintre care 92 \u00een Sua, 25 \u00een China \u015fi 7 \u00een India, potrivit CB Insights.<\/p>\n
\nYamada nu crede c\u0103 este o problem\u0103 at\u00e2t de mare, faptul c\u0103 nu exist\u0103 unicorni \u00een Japonia. Multe companii de tehnologie din Japonia se listeaz\u0103 la burs\u0103 \u00eenainte de a ajunge la o evaluare de 1 miliard de dolari deoarece cerin\u0163ele pentru listare sunt mult mai pu\u0163in restrictive dec\u00e2t \u00een alte \u0163\u0103ri. Pe pia\u0163a din Japonia, compania are nevoie de o capitalizare de 10 milioane de dolari \u015fi nu necesit\u0103 s\u0103 aib\u0103 un venit, pe de alt\u0103 parte, companiile care decid s\u0103 se listeze \u00een SUA au nevoie de o capitalizare de 50 milioane de dolari sau 750.000 de dolari \u00een profituri.
\nUnul din motivele pentru care Mercari a avut succes a fost faptul c\u0103 a fost creat special pentru mobil. Oamenii v\u00e2nd orice, de la haine, la gadgeturi sau la c\u0103r\u0163i de baseball. Aplica\u0163ia a fost desc\u0103rcat\u0103 de peste 32 de milioane de ori \u015fi a generat tranzac\u0163ii de 10 miliarde de yeni \u00een fiecare lun\u0103, iar Mercari prime\u015fte o parte din fiecare tranzac\u0163ie.<\/p>\n
\n\u201ePia\u0163a serviciilor business-to-consumer este deja dezvoltat\u0103, dar pia\u0163a de aplica\u0163ii user-to-user \u00eenc\u0103 mai cre\u015fte\u201d, spune Tomoaki Kawasaki, analist la Iwai Cosmo Securities.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen 2012 Shintaro Yamada avea 34 de ani, era singur \u015fi frustrat la locul de munc\u0103. A p\u0103r\u0103sit o slujb\u0103 confortabil\u0103 din Tokyo pentru a c\u0103l\u0103tori \u00een lume, scrie Bloomberg. Nu voia s\u0103 cheltuie mult, dar dorea \u015fi s\u0103 cunoasc\u0103 cultura local\u0103. A\u015fa c\u0103 a stat \u00een hosteluri foarte ieftine, a f\u0103cut autostopul \u015fi a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[299,10121,17732,283,201,88,8986,8445,232,105,7606,26564,6266,60,80],"class_list":["post-159357","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bloomberg","tag-calatori","tag-capitalizare","tag-cheltuieli","tag-companii","tag-cultura","tag-evaluare","tag-ieftin","tag-india","tag-japonia","tag-munca","tag-nevoie","tag-oameni","tag-piata","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159357"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159357\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}