{"id":159253,"date":"2018-04-03T18:47:00","date_gmt":"2018-04-03T18:47:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=159253"},"modified":"2018-04-03T18:47:00","modified_gmt":"2018-04-03T18:47:00","slug":"cum-se-pozitioneaza-retailerii-moderni-in-topul-importatorilor-lidl-si-kaufland-la-varf-selgros-spre-coada-clasamentului-iar-cora-lipseste","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=159253","title":{"rendered":"Cum se pozi\u0163ioneaz\u0103 retailerii moderni \u00een topul importatorilor: Lidl \u015fi Kaufland la v\u00e2rf, Selgros spre coada clasamentului, iar Cora lipse\u015fte"},"content":{"rendered":"<p>\nCel mai bine pozi\u0163ionat retailer \u00een topul im\u00adpor\u00adtatorilor este dis\u00adcounterul german Lidl, care ocup\u0103 locul \u015fase \u00eentr-un clasam\u00adent condus de companii din industrii grele precum auto sau energie. Mai exact clasamentul este condus de Autom\u00adobile Dacia, Rompetrol Rafi\u00adnare, Petrotel \u2013 Lukoil, Ford Rom\u00e2nia \u015fi ArcelorMittal Gala\u0163i. Lidl este cel mai sus pozi\u0163ionat retailer, ceilal\u0163i juc\u0103tori din comer\u0163ul alimentar au pozi\u0163ii variate de la 22 (Kaufland) la 362 (Selgros Cash &#038; Carry).<\/p>\n<p>\nNem\u0163ii de la Lidl au \u00eens\u0103 \u015fi un model de business diferit, mai exact circa 80% din produsele de la raft sunt marc\u0103 privat\u0103. Pentru a ob\u0163ine pre\u0163ul cel mai mic, aceste produse sunt realizate \u00eentr-o unitate de produc\u0163ie pentru mai multe \u0163\u0103ri, iar apoi trimise \u00een toat\u0103 Europa. Nem\u0163ii realizeaz\u0103 \u015fi local produse pe care le export\u0103 apoi pe alte pie\u0163e din Europa.<\/p>\n<p>\nCiti\u0163i mai multe pe <a href=\"http:\/\/www.zf.ro\/companii\/cum-se-pozitioneaza-retailerii-moderni-in-topul-importatorilor-lidl-si-kaufland-la-varf-selgros-spre-coada-clasamentului-iar-cora-lipseste-17116470\">www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nou\u0103 dintre cei zece juc\u0103tori din comer\u0163ul modern local se afl\u0103 \u00een topul celor mai mari 500 de importatori din Rom\u00e2nia, pozi\u0163iile lor variind puternic (de la 6 la 362) \u00een func\u0163ie de modelul de business \u015fi de nivelul cifrei de afaceri. Singurul retailer care lipse\u015fte din clasament este lan\u0163ul de hipermarketuri Cora, care este \u00eens\u0103 \u015fi cel mai mic juc\u0103tor din comer\u0163ul local, cu venituri de sub 400 mil. euro. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,388,37,22223,240,7256,246,448,420,12752,416,415,18620,5229,33220,7541,413,9420,7630],"class_list":["post-159253","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-cifra-de-afaceri","tag-clasament","tag-coada","tag-comert","tag-cora","tag-crestere","tag-functie","tag-hipermarketuri","tag-jucatori","tag-kaufland","tag-lidl","tag-lipsa","tag-model","tag-pozitionare","tag-produse","tag-retaileri","tag-selgros","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159253"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159253\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}