{"id":159145,"date":"2018-04-01T14:22:26","date_gmt":"2018-04-01T14:22:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=159145"},"modified":"2018-04-01T14:22:26","modified_gmt":"2018-04-01T14:22:26","slug":"studiu-67-din-reclamele-digitale-vor-fi-programate-automat-pana-in-2019","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=159145","title":{"rendered":"Studiu: 67% din reclamele digitale vor fi programate automat p\u00e2n\u0103 \u00een 2019"},"content":{"rendered":"<p>\n\u201e\u00cen industria publicitar\u0103, automatizarea a fost utilizat\u0103 pentru a livra mesaje personalizate mai bine dec\u00e2t o pot face oamenii. Ma\u015fin\u0103riile preiau deja o bun\u0103 parte din activit\u0103\u0163ile tradi\u0163ionale de marketing. Cump\u0103rarea \u015fi v\u00e2nzarea programatic\u0103 au fost punctele-cheie pentru aceast\u0103 evolu\u0163ie tehnologic\u0103\u201d, potrivit exper\u0163ilor RTB House.<\/p>\n<p>\n\u00cenainte de publicitatea programatic\u0103, cump\u0103rarea spa\u0163iilor publicitare presupunea efort uman care consuma timp \u015fi resurse. Metodele programatice au persmis \u00eenlocuirea factorului uman prin utilizarea de algoritmi care iau decizii automat, iar &#8211; potrivit speciali\u015ftilor &#8211; cump\u0103rarea spa\u0163iului publicitar devine mai eficient\u0103, mai ieftin\u0103 \u015fi mai rapid\u0103. Ma\u015fin\u0103riile pot executa procese \u00eentregi \u00een c\u00e2teva microsecunde, oriunde \u00een lume.<\/p>\n<p>\nCiti\u0163i mai multe pe <a href=\"http:\/\/www.mediafax.ro\">www.mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u00e2n\u0103 la \u00eenceputul anului viitor, 67% din reclamele digitale vor fi programatice. Reclamele programatice presupun \u00eenlocuirea factorului uman cu programe care iau cu ajutorul algoritmilor decizii \u015fi pot executa procese \u00eentregi \u00een doar c\u00e2teva microsecunde, oriunde \u00een lume, arat\u0103 o analiz\u0103 RTB House.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11754,44385,204],"class_list":["post-159145","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-pr","tag-reclame-programatice","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159145"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/159145\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}